Why the Music Industry Must Change Its Strategy to Reach Digital Natives Mark Mulligan is vice president and research director at Forrester Research, serving consumer product strategy professionals. He is a leading expert on music and digital media. The music industry's fortunes (or lack thereof) are familiar to most. So how did we get here? This digitization process put you, the audience, in control. Digital Music Strategy is Playing Catch Up Napster symbolized a shift from the distribution era, where everything was sold in units, to the all-access paradigm. The Demographic Time Bomb Back in 2005, I warned that a demographic time bomb was ticking for record labels — that the Millennials, the first generation of digital youth, were opting for Kazaa instead of iTunes, and that unless a new wave of products embraced ad-supported or subscription services, music sales would decline for the rest of the decade and beyond. Digital Natives The Digital Natives give us a sneak peak at the future. Digital Natives don’t have that analog era baggage.
E-customization, privacy et comportements d’achat : du rêve à la réalité Da ns cette communication, les auteurs présentent les résultats d’une étude sur l’influence du e-mailing sur le comportement d’achat et internautes et son lien avec la vie privée… Partie 1 : Partie 2 : Gilles N’GOALA est professeur à l’Institut de Management de l’Université de Savoie. Anne-Sophie CASES est maître de Conférences à l’IAE de Montpellier. Like this: J'aime chargement…
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Christian Derbaix Christian Derbaix est professeur ordinaire émérite et responsable du Laboratoire d’Analyse du Comportement du Consommateur aux FUCAM-Louvain School of Management en Belgique. Ses travaux de recherche sont centrés sur la mesure des réactions affectives des consommateurs, l’enfant consommateur et l’adolescent consommateur ainsi que sur les effets du sponsoring. Christian Derbaix a publié de nombreux articles dans des revues scientifiques telles que le Journal of Marketing Research, l’International Journal of Research in Marketing, the Journal of the Academy of Marketing Science et Recherche et Applications en Marketing. SharePoser une question Cliquez ici pour voir tous les articles sur Christian Derbaix Dave Chaffey Depuis de nombreuses années, Dave Chaffey est l’expert européen en marketing interactif par excellence. Share L’affectif dans les comportements d’achat et de consommation Storediscount.com Dans la série des réussites du Ecommerce insolite, voici Storediscount.com. Share
The Content Strategist as Digital Curator The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Article Continues Below Curation has a distinguished history in cultural institutions. For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. Consider some examples: NYTimes.com Topics employs content managers who sift through The Times’ archive to create new meaning by grouping articles and resources that were filed away (or distributed to library databases). More commercially, NBC Universal’s video site Hulu takes videos sourced from multiple networks and then rearranges them into collections that give a new perspective to the collection as a whole. What’s the payoff?
Imprimer LE MONDE ECONOMIE | | Par Armand Hatchuel, professeur à Mines ParisTech. Les fans d'un chanteur, d'un groupe musical ou d'un écrivain passent pour des consommateurs assidus ou des collectionneurs obsessionnels. Certains, il est vrai, font vivre des fan-clubs longtemps après la disparition de leurs idoles. Mais cette image passive mérite d'être amendée. Les fans contemporains veulent participer activement à la carrière de leurs artistes préférés. Producteurs bénévoles, ils acceptent même d'agir dans les cadres que leur prescrivent les maisons d'édition ou les agents des artistes. Comme en témoigne une étude récente sur le monde du rock'n'roll, la création de biens culturels serait désormais indissociable d'un nécessaire mais délicat management des fans (Fabien Hein, Le Fan comme travailleur : les activités méconnues d'un coproducteur dévoué, Sociologie du travail, vol.53, nº 1). L'industrie culturelle, notamment musicale, est soumise à la loi du renouvellement et de l'innovation.
Pour une société du partage “Les consciences changent quand se produisent, conjointement, une révolution de la production d'énergie et une révolution des communications. Quand les deux se combinent, c'est bien tout notre rapport à l'espace et au temps qui change, notre modèle de civilisation. Et notre empathie qui s'élargit.” Dans un monde de partage, des projets comme le partage de voitures, le troc de vêtements, les vélos en libre-service, les crèches parentales, l’habitat partagé rendent la vie moins chère à vivre, ravivent le lien social et diminuent notre empreinte écologique. Ce paragraphe, issu et traduit de shareable.net, nous invite à comprendre le phénomène du libre et du partage. Si certaines de nos intuitions semblent se vérifier, nous sommes loin de disposer des certitudes suffisantes pour annoncer au monde que la solution est celle du partage : nous avançons à vue, nous écoutons, nous décryptons, et, évidemment, nous partageons. We are what we share La consommation collaborative La politique du partage
Musique - Article - Twitter et l’industrie musicale : innovations, contenus et bénéfices Antony Bruno, dans l’article « Twitter, Music and Monetization » du magazine Billboard de mars 2011, révèle que sur les 10 messages les plus retweetés en 2010, 6 sont reliés à un artiste de l’industrie musicale et que sur les 20 comptes Twitter ayant le plus d’abonnés, 11 sont des artistes musicaux. Une forte connexion musique-Twitter existe et, depuis le tout premier tweet du 21 mars 2006, Twitter a fondamentalement modifié les liens artiste-fan, label-fan et entre les fans eux-mêmes à travers le monde. Travailler sa relation personnelle avec ses fans est, en quelques années seulement, devenu un enjeu crucial pour les artistes, et d’après Kyle Bylin, cité par le Music Think Tank, l’industrie de la musique ne sera plus faite du commerce de quelques albums dotés d’un bon plan marketing mais son futur résidera en l’avènement d’une classe d’artistes à carrière durable, générant de plus petits profits mais s’appuyant sur une fan-base importante et efficace.
Google bets on Africa as the next internet hotspot To global search giant, Google, Africa is the next Internet hotspot. Globally, there are 94 domains registered per 10 000 users. However, in Africa, there is only one domain per 10 000 users. Through its Africa programs focused on getting more Africans online, the company is betting that by developing an accessible, vibrant and self sufficient Internet ecosystem on the continent many more Africans would come online. Key among its strategies to develop the continent’s Internet ecosystem is to increase the amount of local African content online. To do this effectively, the company has launched initiatives such as the Get African Business Online (GABO) initiative last year as a pilot to a select number of businesses in Nigeria. In addition, the company is working with Universities across Sub-Saharan Africa to help expand their bandwidth capacity through its University Programs providing much needed Internet access to student populations across the continent.
In the digital era free is easy, so how do you persuade people to pay? | Technology The seemingly straightforward act of purchasing a good or service is fraught with mystery. Economists have made their names defining minute subcategories of purchase motivations – consider, for example, the "positional good", that one buys because it is scarce and expensive, and so visibly owning it is a marker of your social status. Examples include fancy cars, designer clothes, and useless lumps of highly compressed carbon traditionally given as pledges of betrothal. The complexity is multiplied by purchases in the digital world. In the physical realm, there's real danger in taking a good without paying for it (you might be arrested and sent to jail); in the digital realm, that danger is much lower. This fact has occasioned much hand wringing, hair pulling, and legal manoeuvring, and a great deal of rhetoric about why the public "should" buy stuff they can readily get for free. This list isn't comprehensive; it's a starting point. Buy this or you'll get in trouble
Kenya launches Africa's first Open Data Initiative - TNW Africa Kenya recently launched Sub-Saharan Africa’s first Open Data Initiative, and is one of a series of firsts for the East African country this year, which has included the launch of Africa’s first mobile apps lab back in June. The Kenya Open Data Initiative (KODI) was launched at a high profile event in Nairobi yesterday, with Kenya’s President Mwai Kibaki present as well as politicians, government officials and IT professionals. It was launched in partnership with organizations such as The World Bank, Ushahidi and the iHub. The initiative aims to make core government development, demographic, statistical and expenditure data available in a useful digital format for anyone to access. Currently there are over 160 datasets on the platform and already there have been some interesting applications of the datasets by a number of organizations. And the team at Virtual Kenya has built an application that shows Kenyan MPs who refuse to pay taxes:
In Appreciation of Email Rock Stars Simms Jenkins | April 7, 2011 | 1 Comment inShare83 A look at the daily schedule of an email marketer...it's crazier than you would think. The day in the life of an email marketing manager can be a neverending series of challenges, requests, and navigating data and marketing mazes. All said and done, these marketing mavens and mavericks generally don't get a whole lot of appreciation or enough compensation for the crucial tasks they perform and manage (25 percent of email marketing professionals said they make between $50,000 and $69,999 annually). Let's look at a typical day for an email marketing program manager or digital director that handles the email channel, in order to gain better appreciation of the endless campaign cycle that is better known as the email marketing calendar. 8:04 a.m. – Check metrics from email campaign that deployed last evening 8:27 a.m. – Catch up on, what else: email 9:45 a.m. – Coffee break 1:37 p.m. – Catch up on emails and competitive analysis
Wikimedia France et la diffusion de la culture Non seulement œuvrer dans le sens de la diffusion de la culture sur internet mais également la « libérer », telle est la mission que Wikimedia France s’est assignée. Au travers de cette mission, nous entendons proposer tout à la fois une encyclopédie (Wikipedia), des corpus littéraires (Wikisource), des images et des sons (Wikimedia Commons), des manuels (Wikiversité)…Autant d’éléments de contenus que chacun puisse utiliser et diffuser sans entrave, mais également modifier, adapter, ou améliorer en participant à la production même de la connaissance. Chacun peut ainsi bénéficier du travail des autres et rendre le fruit de son propre labeur à la communauté. Une fois prouvé le bien fondé de nos méthodes, il était inéluctable que nous rencontrions le monde de la culture, dont nous partageons les valeurs de rigueur scientifique et de démocratisation de l’accès à la connaissance. Nous, wikimédiens, sommes bénévoles, passionnés, prêts à offrir de notre temps et de nos compétences.
Memorable Events Are the Most Valuable Experiences - B. Joseph Pine II - The Conversation by B. Joseph Pine II | 1:11 PM April 25, 2011 This post is part of Creating a Customer-Centered Organization. When most people use the term customer experience, they mean things like being easy to work with, convenient, hassle-free, taking little of the customer’s time, and so forth. Economic Experiences Experiences are a distinct economic offering — as distinct from services as services are from goods. Some of these companies are easy to work with (I love Apple’s immediate checkout capability) while others are not (prepare to be insulted at Ed Debevic’s). Spending Time Time is the currency of all experiences. Look, however, at ING Direct, whose purpose — “leading America back to savings” — and true focus on the customer led it to innovate ING Direct Cafes around the country, where potential and current customers actually want to spend time with the bank in its engaging cafe environments. Providing What Customers Value B.