La usabilidad en el e-commerce : Conexión Central Posted on | diciembre 27, 2010 | 2 Comments Internet es un gran océano, en el cual tanto personas como empresas pueden tener una o varias islas, el problema es como las administran para que generen turismo y los visitantes se sientan a gusto y siempre guiados, de tal forma que tengan una estancia agradable e interactiva en nuestra web, asegurando su regreso, fidelidad y lo más importante en el e-commerce las ventas de manera confiable, pero ¿cómo se consigue esto?, a continuación haré unas recomendaciones básicas con respecto a la usabilidad en las ventas por internet, bases que nos puede dar una ventaja competitiva, en cuanto a la calidad y facilidad de uso de nuestro sitio web. (Foto “comercio”) Fuentes de información Comments Boca a Boca 2.0 : Conexión Central Posted on | diciembre 25, 2010 | 2 Comments El poder de los influenciadores. Escuchar un comentario positivo sobre una marca es mucho más efectivo que un comercial o un aviso de revista o prensa, sobre todo, si el comentario viene de alguien cercano y de confianza. Prosumers, Speakers, redes sociales, y más es el voz a voz que logran posicionar o desbancar a una marca en el mercado. Hablemos del boca a boca 2.0 En un mundo como el de hoy, los cambios que ha tenido el Internet de hace 10 años, ha sido para que la interacción de la plataforma 2.0 sea el sitio para las marcas y la publicidad de hoy en día. A diario se consumen noticias que se crean y se publican en la red. Hoy la mayoría de los servicios populares de la red están basados en compartir la información y conectar a las personas. Ahora, es mucho más fácil agregar información a la web, esto nos lo proporciona la plataforma 2.0, y la interactividad que en ella conlleva el que mi información se propague de manera rápida y fácil.
Sens du client - Le blog des professionnels du marketing client et de la relation client Jonah Berger - The Wharton School of the University of Pennsylvania Research Interests: diffusion, identity, consumer decision making, product adoption and abandonment, social contagion, social influence, viral marketing, word of mouth Links: CV, Personal Website Author of the New York Times and Wall Street Journal Bestseller Contagious: Why Things Catch On. jonahberger.com What makes ideas viral and products spread contagiously? Professor Jonah Berger studies social epidemics, or how products, ideas, and behaviors catch on and become popular. His research has been published in top-tier academic journals including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, Psychological Science, Journal of Personality and Social Psychology, and the Proceedings of the National Academy of Sciences.
Stratégies - Marketing, Communication, Médias, Marques, Conseils, Publicité E-marketing : Actualité marketing, marques, communication, agences, publicité Brand Finance | Global 100 Brands 2011 | Intangible Assets Value | Brand Finance - Press Releases BrandFinance® Global 100 Brands 2011 - September Update For the Most Valuable Global Brands September update click here Economic crisis causes $6.3 trillion of intangible assets value to be lost since January 2011, according to Brand Finance plc. The Brand Finance plc. Global Intangible Financial Tracker League Table (GIFT) is a 10 year study of the intangible asset values of all public stock exchanges worldwide GIFT is released in January each year but due to the exceptional economic conditions it has been updated as of 24th August 2011Further panic in world stock markets has resulted in a 25% ($6.3 tn) reduction in intangible asset values. Financial service brands hit hardest Tougher legislation, sluggish activity in the corporate market and ongoing fears regarding exposure to sovereign debt has meant banking and insurance brands have suffered. HSBC has become the world’s most valuable bank brand keeping a steady position at 10. Sparking technology industry Established economies Downloads
Apple Becomes World's Second Most Valuable Brand -- After Google [STUDY] Apple's brand is worth $39.3 billion, or 33% more than it was at the start of the year, according to a study from consulting firm Brand Finance. The London-based company looks at a company's cash flow and other financial metrics to assess the worth of its trademarks and other intellectual property. At the top of the heap is Google, whose IP is worth $48.3 billion — and likely more after Thursday, when the search giant bought another treasure trove of patents from IBM. SEE ALSO: 5 Most Engaged Brands in Social Media Microsoft slipped to third place, a hair's breadth below Apple at $39 billion — although Windows 8 may change that equation. This marks the first time, according to the report, that the world's top four most valuable brands are all tech companies. [via Apple 2.0]
Why the Fashion Industry Is Betting Big on Branded Online Content Macala Wright Lee is the publisher of FashionablyMarketing.Me. Wright Lee is a retail consultant who's firm, Fashionably Digital, specializes marketing consulting for fashion, luxury and beauty brands. You can follower her on twitter at @FashMarketing. The fashion industry’s use of branded content gained momentum in 2010. In 2011, retailers will have three big shifts to consider as part of their branded content strategy. Talk to their customers; consumers expect dialogue with the brands they care about.Need to be able to shift between channels — web, mobile, print, broadcast — with a moment's notice in order to keep a constant stream of communication with customers.Maintain a consistent brand experience, no matter where the customers are or what they're doing. So what do these guidelines for effective branded content translate to fashion brands and retailers? Indie Fashion and Big Brand Collaborations In 2010, we began to see indie fashion team up with big brands. 1. 1.
7 Stellar Examples of Branded Content from the Fashion Industry Macala Wright Lee is the publisher of FashionablyMarketing.Me. Wright Lee is a retail consultant whose firm, Fashionably Digital, specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at @FashMarketing. One of the most popular trends in the fashion industry this year has been brand generated content. Branded content creation serves several purposes: customer entertainment, stealth advertising and social engagement. In 2011, branded content is going to be the consumer fashion marketing trend to watch. 1. Since consumers have been able to shop online, the most successful retailers with e-commerce have been those that set their brands apart by creating an experiential story. In 2010, no one did this better than Louis Vuitton and its NOWNESS. Through NOWNESS, Twitter, Facebook and YouTube, Louis Vuitton has created a community that shares this content 24/7 globally to support the heritage of its brand and a new frontier of influencers. 2.
Luxury Brands & Social Media – Case Studies Je n’ai plus de temps pour publier ici, mais ceux qui me connaissent savent que j’ai des petites périodes de disette. Ce sera pour mieux revenir, rassurez-vous. Je profite d’un bref passage à Paris pour partager un guide que j’ai trouvé assez intéressant bien qu’il soit réalisé par une agence. Il n’est pas spécialement pushy et surtout il décrit de très bons business cases pour des marques comme Gilt, Cartier, Tiffany&Co, Balmain ou Oscar de la Renta. Poursuivons l’exploration des marques de luxe et des médias de conversation ou sociaux, bien que cette appellation me soit de plus en plus étrange, mais c’est un autre débat que je vous réserve pour plus tard. Pour suivre la réflexion sur les médias sociaux et les marques de luxe, voici les articles en parlant sur ce blog : Le Luxe a-t-il besoin des Médias Sociaux ? Luxury Brands & Social Media – Rise of the Ambassadors Luxury Brands Should Use Social Media Differently Bonne lecture. via Abrams Research
Why Do Luxury Consumers Engage with Brands on Social Media? [[Original post "Why Do Luxury Consumers Engage With Brands On Social Media?"]] Calling all luxury marketers... According to a recent survey conducted by the Affluence Collaborative, the reason a luxury consumer engages with his or her favorite brand via Social Media is vastly different than those of the general population. The majority of people like their favorites on Facebook or follow them on Twitter in order to receive discounts and deals. One other interesting note from the above chart is what scored the lowest in terms of reasons why people follow brands and companies via Social Media. Another intriguing finding from the survey was the fact that affluents are not using the same Social Media platforms as the general population per se. Number 1 overall was Facebook, of course but Twitter and LinkedIn are attracting affluent users at almost twice the rate of the general population. Are you a luxury marketer or a marketer in general? What are your thoughts on all of this?
5 Best Practices for Fashion Retailers on Facebook As U.S. consumers continue to spend increasing amounts of time on Facebook, and as brands amass larger followings than major women's magazines, fashion retailers are investing greater resources into the world's largest social network. But how can retailers optimize their Facebook presence? Should they focus on entertainment and product, or is it best utilized as a customer service channel? How far should they engage? Is it too early to think of Facebook as a sales tool? We've taken these questions to some of the best and brightest minds in the business and gathered their thoughts for you below. 1. Although some retailers, such as Express and ASOS, are opening up stores on Facebook, the time is not yet ripe for F-commerce, most fashion retailers agree. "In the same way that portals MSN and Yahoo and then search became the most powerful shopping engines in the world, social media will be the next big wave," Mullen believes. 2. 3. 4. 5.
Marco Aldany, Panrico y otras marcas con significado tras el nombre Aunque las típicas cafeterías Joycar (Jose y Carmen) o los talleres Peyfer (Pedro y Fernando) sigan existiendo, no siempre los nombres compuestos en las marcas son tan poco imaginativos como estos. Existen algunas grandes marcas que se formaron a partir de los nombres de socios o empresas, o respondiendo a siglas, consiguiendo un resultado decente. Veamos algunas. Caprabo Los supermercados catalanes que actualmente son propiedad de Eroski formaron su nombre con los apellidos de sus tres fundadores, Pere Carbó, Jaume Prat y Josep Botet. Marco Aldany Si pensabas que era el nombre de la cadena de peluquerías fundada por un prestigioso peluquero italiano con ese nombre, estás equivocado. Alstom No es una de las marcas más famosas que hemos tratado, pero si te gusta el mundillo ferroviario o simplemente te fijas en las placas de los coches, es posible que hayas visto el nombre de este fabricante de trenes. Panrico Leroy Merlin Dia Iberdrola Unión Fenosa Endesa Imagen: Flickr Caprabo