IT Firm Uses Callbox to Divide and Conquer Market The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutions used by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promote its products. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. The Client The Client is a renowned IT consulting firm based in the US. The Challenge The Client hired a North American telemarketing firm to promote its products. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers.
Cloud Marketing: How Marketers are Getting It Wrong Much has already been said about cloud computing. Great volumes of online articles and visual material have been produced relating to how it is shaping the conduct of modern business. IT marketers are discussing at length why there is a pressing need for CEOs to shift to the cloud, telling of the huge organizational benefits it entails. A focus on IT lead generation certainly involves having to craft quality communications; the kind of stuff designed to draw in potential customers who are presumed to buy into the idea of using a cloud service. Then again, this appears to be an idea that would not bode well for IT managers. One thing is that most IT buyers are reluctant to alienate their current systems. And this is where most marketers falter: They create messaging that focuses more on the current hype on cloud computing than on the possible benefits it can bring to CEOs. Why bother transition into a system that has yet to be fully defined and has a lot of issues in its fold? says Savitz.
Social Media for Healthcare: Modern SMM Procedures to Utilize There’s no doubt that lead generation is the bloodline of businesses, no matter what field or industry they are in. That’s why it’s not surprising to find that companies are spending a lot of time, effort, and money on their lead gen strategy. When it comes to lead generation, social media has become one of the useful tools businesses use for this undertaking. These numbers are not confined to a specific industry but also to those in the healthcare industry. However, all these impressive statistics and technology are nothing if you don’t have a concrete lead generation strategy. First Things First – Listen! Complaints, suggestions, comments – they are everywhere no matter what your profession is. Why? Because you can use them in various ways to improve your lead generation strategy. When you encounter them, learn to read between the lines to what they’re saying. Also, take note of how many people are complaining about the same thing. Directly reply to your prospects or clients.
B2B Telemarketing Rules and How to Break Them (For the Best) Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed to steer a business towards the right path. But it has become evident that, with drastic changes in the marketing landscape, newer techniques have begun to supersede or revise these rules. B2B telemarketing has changed a lot since the digital revolution. Today’s decision makers are tricky to begin with, considering that most of them have already adapted to new marketing innovations. So, if you’re still dedicated to the following rules in your B2B telemarketing, consider breaking out of your comfort zone. Apologize for the call Apologizing for calling your prospect on such an inconvenient time is passé. Give complete details
Singaporean Research and Consulting Company Strides into US Market with Callbox The Client The Client is a leading provider of research-based, go-to-market intelligence and business consulting services supporting expansion into emerging markets across Asia-Pacific, Europe, Latin America, and the Middle East. It has worked with over 50 Global Fortune 1000 companies in solving market growth and entry problems, and has supported export promotion, Foreign Direct Investment attraction, and policy formulation programs of various government agencies in 15 countries. Its high profile clients include Honda, Philips, Kohler, Yamaha Motors, Tupperware, Schneider Electric, and the Malaysian Rubber Export Promotion Council. The Challenge The Client, based in Singapore, wanted to expand its operations into the US to capture contracts with larger companies. The Client wanted direct communication opportunities with prospects of larger prospects and decided to partner with Callbox to design an outbound telemarketing campaign. The Callbox Solution The Results
The Top 5 Quotes for Kickstarting a Business Making an impact would always be a challenge for fresh businesses. Startups are currently at a difficult position, and they might need a lot of mentoring from experienced individuals that have gone through difficulties quite similar to what young entrepreneurs are currently facing. Consider the major factors that they need to confront: volatile markets, changing buyer behaviors, competition with big enterprises. “Ideas are easy. The way to bigger profits and exponential growth is a different thing altogether. “It’s almost always harder to raise capital than you thought it would be, and it always takes longer. We can also agree that starting a business does not happen overnight. “I’ve missed more than 9,000 shots in my career. Featured Blog of the Month: Two Tech Startup Success Stories on Survival Startups have huge potentials. “Chase the vision, not the money; the money will end up following you,” says Zappos CEO Tony Hsieh. More inspiring cliches from startup quote! And lastly,
Top Reasons Why Entrepreneurs Badly Need Email Validation Let’s start off with some basic facts: For 2017, HubSpot states that 86 percent of professionals prefer using email for business outreaches and that 86 percent of consumers “would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.” If these won’t convince you into believing that emails are still as relevant as they were before, we don’t know what will. Companies that aim to increase their sales have noted actual gains in terms of the volume of qualified leads entering the pipeline. Having high clickthrough rates do not necessarily translate to increases in sales closes. #1. When building a mailing list, you can’t expect that it will be filled with actual people. Related: START FRESH WITH A CLEAN EMAIL LIST FOR 2017 #2. What’s even more critical than bad email addresses? #3. HubSpot points out that 78% of consumers unsubscribe to from emails. tweet! Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces
What are the Best Channels for Marketing Corporate Events this 2015? The year 2015, aside from being an important year for marketing automation, will also highlight informative corporate events, the likes of which include the 16th Annual Marketing World and the Experiential Marketing Summit. But as B2B companies are preparing their budgets for holding their own events, it is important to understand the effective ways to handle market them. Much like presenting a product, promoting an event to one’s target audience involves a very complex process of inviting, qualifying, nurturing and confirming the right people to serve as attendees. The efficiency of these activities however depends on the channels you opt to use for marketing the event in question. Here are a few of the basic stuff you might want to try, but we’ve also added some tips on how to maximize each of them to enhance your invite campaign. Email. Excited to hold and market your very own corporate event?
Why Bad Telemarketing is the Real Problem Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?” And of course, there are no shortcuts. Doing away with call scripts There is a reason why Hollywood actors need to read scripts. Related: Don’t Waste a Moment! Making guesses Never assume what a prospect wants to hear. Become needy Set up intangible targets
3 Startup Strategies that Also Work for B2B Companies B2B marketers are always eager to learn anything they can about improving their lead generation and appointment setting campaigns. Marketing tips are a dime a dozen. Businesses can basically get them anywhere – even from the unlikeliest places. Startups use certain tried and tested strategies in marketing their products and generate leads via a limited amount of resources. QuezMedia.com CEO Jose Vasquez has listed three important ways to maximize your marketing activities as published on the Huffington Post: Know Your Funnels In the modern era, most of your leads will come from online sources, but you’ll have multiple sources of potential leads. You might also like: Marketing Strategies from the World’s Top Performing Telecom Companies Optimize for Conversions Your entire online presence should be optimized for conversions. You might also like: Get More IT Sales Leads by Marketing Utility, and Here’s How Have a Follow-Up Strategy in Place
Callbox Gives HR Consulting Client Base a Boost [CASE STUDY] The Client partnered with Callbox after a stringent RFP process, pointing to the latter’s substantial roster of satisfied customers in Singapore as a key differentiator. The Callbox team then worked alongside representatives from the Client to plan out the objectives, activities, and timelines for an integrated appointment setting campaign. The overall strategy centered on engaging prospects through targeted calls complemented by timely email touch points. The Client wanted the campaign to focus only on companies operating in Singapore and excluded firms providing consulting and training services. Some campaign activities that contributed to its success were: 1. 2. 3.