IT Firm Uses Callbox to Divide and Conquer Market The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutions used by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promote its products. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. The Client The Client is a renowned IT consulting firm based in the US. The Challenge The Client hired a North American telemarketing firm to promote its products. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers.
Cloud Marketing: How Marketers are Getting It Wrong Much has already been said about cloud computing. Great volumes of online articles and visual material have been produced relating to how it is shaping the conduct of modern business. IT marketers are discussing at length why there is a pressing need for CEOs to shift to the cloud, telling of the huge organizational benefits it entails. A focus on IT lead generation certainly involves having to craft quality communications; the kind of stuff designed to draw in potential customers who are presumed to buy into the idea of using a cloud service. Then again, this appears to be an idea that would not bode well for IT managers. One thing is that most IT buyers are reluctant to alienate their current systems. And this is where most marketers falter: They create messaging that focuses more on the current hype on cloud computing than on the possible benefits it can bring to CEOs. Why bother transition into a system that has yet to be fully defined and has a lot of issues in its fold? says Savitz.
Two Tech Startup Success Stories on Survival “It is not the strongest species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin We owe it all to this superstar of evolutionary biology to tell us a little something about personal development. On the organizational level though, this quote offers a compelling enough justification for tech companies to double their B2B marketing efforts. By responsive, Darwin means vigilant and always ready to put one great idea forward in the midst of unrelenting odds. The tech market is as unpredictable as a tornado. But it isn’t always low points for these miniscule enterprises. Tweet: To stay in business, it is essential to work beyond your current gains using an effective combination of creativity and progressive-thinking. Here are some success stories that put in detail how certain startups in the tech market were able to pull off wise business decisions that reap rewarding results. Tula Academia.edu Source: Startup Founders: 6 Secrets For Success
Social Media for Healthcare: Modern SMM Procedures to Utilize There’s no doubt that lead generation is the bloodline of businesses, no matter what field or industry they are in. That’s why it’s not surprising to find that companies are spending a lot of time, effort, and money on their lead gen strategy. When it comes to lead generation, social media has become one of the useful tools businesses use for this undertaking. These numbers are not confined to a specific industry but also to those in the healthcare industry. However, all these impressive statistics and technology are nothing if you don’t have a concrete lead generation strategy. First Things First – Listen! Complaints, suggestions, comments – they are everywhere no matter what your profession is. Why? Because you can use them in various ways to improve your lead generation strategy. When you encounter them, learn to read between the lines to what they’re saying. Also, take note of how many people are complaining about the same thing. Directly reply to your prospects or clients.
Singaporean Research and Consulting Company Strides into US Market with Callbox The Client The Client is a leading provider of research-based, go-to-market intelligence and business consulting services supporting expansion into emerging markets across Asia-Pacific, Europe, Latin America, and the Middle East. It has worked with over 50 Global Fortune 1000 companies in solving market growth and entry problems, and has supported export promotion, Foreign Direct Investment attraction, and policy formulation programs of various government agencies in 15 countries. Its high profile clients include Honda, Philips, Kohler, Yamaha Motors, Tupperware, Schneider Electric, and the Malaysian Rubber Export Promotion Council. The Challenge The Client, based in Singapore, wanted to expand its operations into the US to capture contracts with larger companies. The Client wanted direct communication opportunities with prospects of larger prospects and decided to partner with Callbox to design an outbound telemarketing campaign. The Callbox Solution The Results
The Top 5 Quotes for Kickstarting a Business Making an impact would always be a challenge for fresh businesses. Startups are currently at a difficult position, and they might need a lot of mentoring from experienced individuals that have gone through difficulties quite similar to what young entrepreneurs are currently facing. Consider the major factors that they need to confront: volatile markets, changing buyer behaviors, competition with big enterprises. “Ideas are easy. The way to bigger profits and exponential growth is a different thing altogether. “It’s almost always harder to raise capital than you thought it would be, and it always takes longer. We can also agree that starting a business does not happen overnight. “I’ve missed more than 9,000 shots in my career. Featured Blog of the Month: Two Tech Startup Success Stories on Survival Startups have huge potentials. “Chase the vision, not the money; the money will end up following you,” says Zappos CEO Tony Hsieh. More inspiring cliches from startup quote! And lastly,
Psychological IT Lead Generation: 3 Ways to Influence Buyers Suppliers of IT and software solutions are always finding ways how to market their products well. They can’t risk being content with just one IT lead generation and appointment setting strategy. As far as we know, the B2B market is highly erratic. There’s no telling if a buyer will still consider purchasing your solution tomorrow! Marketers need to learn how to adapt well to this kind of atmosphere, where buyer perceptions change as easily as Apple rolls out new versions of the iPhone. The first effective thing to do is for IT vendors to know how their audience ticks. Considering that it’s utterly impossible to control buyer behaviors, the only thing left to do is to guide them into making the purchase. You would need to go deeper into the mind of your audience. Phone surveys. Market research strategies are an excellent way to extract vital customer information you can use to make better messages. You might also like: Three Ways to Lower your IT Lead Costs Go visual. Watch your analytics.
Top Reasons Why Entrepreneurs Badly Need Email Validation Let’s start off with some basic facts: For 2017, HubSpot states that 86 percent of professionals prefer using email for business outreaches and that 86 percent of consumers “would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.” If these won’t convince you into believing that emails are still as relevant as they were before, we don’t know what will. Companies that aim to increase their sales have noted actual gains in terms of the volume of qualified leads entering the pipeline. Having high clickthrough rates do not necessarily translate to increases in sales closes. #1. When building a mailing list, you can’t expect that it will be filled with actual people. Related: START FRESH WITH A CLEAN EMAIL LIST FOR 2017 #2. What’s even more critical than bad email addresses? #3. HubSpot points out that 78% of consumers unsubscribe to from emails. tweet! Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces
Why Bad Telemarketing is the Real Problem Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?” And of course, there are no shortcuts. Doing away with call scripts There is a reason why Hollywood actors need to read scripts. Related: Don’t Waste a Moment! Making guesses Never assume what a prospect wants to hear. Become needy Set up intangible targets
3 Startup Strategies that Also Work for B2B Companies B2B marketers are always eager to learn anything they can about improving their lead generation and appointment setting campaigns. Marketing tips are a dime a dozen. Businesses can basically get them anywhere – even from the unlikeliest places. Startups use certain tried and tested strategies in marketing their products and generate leads via a limited amount of resources. QuezMedia.com CEO Jose Vasquez has listed three important ways to maximize your marketing activities as published on the Huffington Post: Know Your Funnels In the modern era, most of your leads will come from online sources, but you’ll have multiple sources of potential leads. You might also like: Marketing Strategies from the World’s Top Performing Telecom Companies Optimize for Conversions Your entire online presence should be optimized for conversions. You might also like: Get More IT Sales Leads by Marketing Utility, and Here’s How Have a Follow-Up Strategy in Place
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.