ask the expert | how to set up a media kit & sell online advertising - blog - build a little biz today we have an awesome guest post from our expert partner Nicole Leedham from Black Coffee Communication. she is helping us with media kits and selling advertising on your site. this information is so helpful, thank you nicole! When you make the decision to accept advertising on your website, it can be a bit daunting to work out how to attract the right advertisers (at the right price). And, there often seems to be approximately 16 kabillion websites competing for that same marketing dollar. Selling advertising really isn’t much different to selling your thing – it still involves finding your USP (Unique Selling Point), identifying target audience and talking about benefits, not features - so if you start with that mindset, developing your media kit shouldn’t be too hard. The first step is to develop a media kit to attract potential advertisers. But what should it include? 1. Start with the benefits to the advertiser - this is THE most important bit of this document. 2. 3. 4.
5 Steps to Successful LinkedIn Advertising With more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide. That’s great news for B2B marketers, because LinkedIn is much more than just a bunch of résumés. LinkedIn advertising is a huge opportunity for lead generation for B2B companies. Business messages are well-received in LinkedIn’s professionally focused environment. In addition, LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups. This is different—and arguably better-suited for B2B—than Facebook ads, which typically target users by lifestyle interests (such as gardening, music or religion). Marketers can create an ad on LinkedIn in just minutes with a minimum spend of $10/day. The Basics of LinkedIn Ads LinkedIn ads appear in two places on the site. LinkedIn ads appear in two places: On the sidebar and as text-only versions at the top of the site.
Is the Pinterest Problem Really a Problem? Just as guest blogger Beth Hayden and I were going to press with the Pinterest post on Monday, the s**t hit the fan. This blogger and that blogger have been raising legitimate concerns about Pinterest’s Terms of Service and copyright infringement. There is enough worry out there that I felt it necessary to follow up. Note: This is not intended to scare anyone away from using Pinterest. Read the Terms of Service (TOS) We’re all guilty of agreeing to stuff without reading it, but you need to understand what you’re getting yourself into before signing on to Pinterest or any other site. I recall not too long ago that arti sts were up in arms about Facebook’s TOS – giving Facebook “ownership” of the images. Pinterest’s terms seem a little more egregious as they include the word sell. The other red flag in the TOS is that you, the pinner, are ultimately held liable for pinning any images that you don’t have permission to share or that aren’t copyright-free. 1. I don’t mean thumbnails only. 2. 3.
PageRank Link Juice Calculator - Ecreative Internet Marketing How to Find Your PageRank You can find the PageRank of any given page by using any of several free PageRank tools available. You can use this site to check the PageRank of any page, and enter that PageRank into this tool. About PageRank PageRank is one part of Google's ranking algorithm and it flows within your site through internal links as well as to your site from external links across the web. Using a strong hierarchal site structure will ensure that PageRank juice flows optimally through a well organized site. Google no longer has a 100-links-per-page Webmaster guideline, but reserves the right to take action on any site that looks spammy and has far too many links on a single page. About the PageRank Juice Calculator Each increase of 1 PageRank represents about a ninefold increase in the number/strength of incoming links. Not all PageRank Juice passes from a page -- only about 85% of it passes outward, which the calculator includes in its calculation.