Social media optimization Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites. Relationship with search engine optimization[edit] Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, YouTube and Google+ to rank pages in the search engine result pages. Relationship with viral marketing[edit] Origins[edit]
Small Business Coaching & Lead Generation with Book Yourself Content search engine optimization As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. Relationship with search engines
Viral marketing Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.[5] The term "VRL marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.[6] History[edit]
Entourage (TV series) Entourage is an American comedy-drama television series that premiered on HBO on July 18, 2004 and concluded on September 11, 2011, after eight seasons. The series was created and largely written by Doug Ellin and chronicles the acting career of Vincent Chase, a young A-list movie star, and his childhood friends from Queens, New York City, as they navigate the unfamiliar terrain of Los Angeles, California. Mark Wahlberg and Stephen Levinson served as the show's executive producers, and its premise is loosely based on Wahlberg's experiences as an up-and-coming film star.[1][2] The series deals with themes of male friendship and real-life situations in modern-day Hollywood. The show is known for its array of guest stars, usually featuring at least a celebrity per episode. According to Mark Wahlberg, Entourage was initially conceived when his assistant asked if he could film Wahlberg and his friends, calling them "hilarious Entourage features many recurring characters.
Social media marketing Social media marketing Social media marketing is the process of gaining website traffic or attention through social media sites.[1] Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.[2] When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,[3] this form of marketing results in earned media rather than paid media.[4] Social media platforms[edit] Social networking websites[edit] Social networking websites allow individuals to interact with one another and build relationships. Social networking sites act as word of mouth. Mobile phones[edit] Strategies[edit] 1.
How to Host a Cydia Repository A few months ago, I introduced Cydia and Telesphoreo. Since then, I have received a number of questions on how to create a Cydia "source". Many people assume that Cydia uses the same repository structure as AppTapp Installer, which is definitely not the case as then it would solve none of AppTapp's packaging issues. However, even though Debian APT is quite well documented, this hasn't quite enough for some people, partly due to all of the diversions the official documentation normally takes on its route to a repository. Step 1: Making a Package In the world of Debian APT/dpkg, anything you can install is a "package". The construction of such a file is done using the tool dpkg-deb. To then make a package, we need only prepare a folder that contains the files we want to install as they would appear on the iPhone's filesystem. The contents of the control file is a series of name/value pairs (separated by a colon), one per line. Package: This is the "identifier" of the package.
e-banner Social media measurement Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization,[1] usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic. Social media monitoring allows users to find insights into a brand's overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. Quantifying social media[edit] It can be difficult to measure all social media conversation. See also[edit]
Beyond Wi-Fi: wireless’s colliding worlds Give thanks, for once, to the law of unintended consequences. Too often, it seems, the secondary effects of policy decisions turn out to be at least perverse, if not downright detrimental. But in the case of last week’s congressional vote to extend America’s emergency payroll tax-cuts, the knock-on effects look like being doubly beneficial. That is because half the US$30bn cost of extending the emergency measures will be met by auctioning off a bunch of UHF airwaves that were used by local television stations in America to broadcast on channels below 52. The frequencies in play are a highly coveted swathe below 700MHz — dubbed the “beachfront properties” of spectrum real-estate. The auction should offer other benefits as well. When UHF television was introduced back in the 1950s, empty guard bands were added between each channel to prevent interference from stations broadcasting on adjacent channels. That may well be so. Out in the countryside, things would be a lot different.
E-lead generation