Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital. For now, B2B suppliers such like you need to use cost-efficient and time-saving ways in order to stay in profit and provide the necessary services to current and potential clients. Integrating your marketing and sales functions in this case should be the first thing in mind since it entails benefits to B2B lead generation like: 1. 2. 3. 4.
Strengthen Core Lead Generation Processes with these Suggestions In every business, there is always a need to streamline important processes in order to meet industry demands. And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals. Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. This is partly due to a failure of knowing the critical points of their strategies. The B2B landscape is ever changing in proportion to social media’s continuing growth. While content is king, lead generation telemarketing agencies are struggling with uncertainty. Lead generation telemarketing should take these suggestions to a more profitable B2B operation. Learn your industry. Prepare. Follow-up. Lead generation telemarketing can only bear profitable fruits when it is approached properly.
5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1. Profile your leads.There are probably thousands of business prospects up for grabs out there in the Lion City. 2. 3. 4. 5.
B2B Lead Generation: DIY or Outsource? Here’s how to Decide Nothing really compares to the fulfillment one may have in making his or her own business flourish by being hands-on with almost every operation necessary to run it. However, in a fast-growing world that involves a fusion of traditional and online marketing, more often than not business are left with no choice but to seek outside help. In B2B lead generation, for instance, there are cases when the DIY or Do It Yourself mantra no longer applies. This means that if one tends to insist on carrying all the weight of every sales and marketing task, he is actually putting the business in jeopardy. Face it – you’ve got to know up to what extend you can take care of a situation and when you need to delegate some of the responsibilities to an outsourced service provider. So where exactly does one draw a line between DIY and outsourcing? First, here are some instances when DIY is still the best strategy:
Inspiring Quotes from Asian Entrepreneurs for Appointment Setters Appointment setting may seem a comfy job, but very challenging. To keep a steady momentum, one should have self-motivation – something that would add excitement to “do”, and “learn” things.. Below are 7 inspiring quotes from famous Asian entrepreneurs that an Appointment Setter should live by: “I think the number one advice I can give is – you just have to start it. Just get your feet in the water and do it. I learned a lot from just trying it out.” – Yoshikazu Tanaka, GREE A cup of coffee and happy thoughts will energize your mind and body to go through the day’s work. Pull up all your online resources and prepare materials before you start calling: phone, headsets and campaign script. Related: To Use or Not to Use a Script? “You need to love your work, and work hard at it…Constantly ask yourself, what is the most important thing to you right now.” – Le hong Minh, VNG Love your work – it’ll show in the numbers. A 180 – 230 calls quota everyday is haunting. Good job! Do more, think less.
8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins. Develop a professional greeting. Don’t just say hello and jump into your telephone presentation without taking a breath or allowing the other party to participate. Your greeting should err on the side of formality. Begin with Mr., Mrs. or Ms, as in “Good morning, Mr. Increasing your sales is just a conversation away. Please follow and like us:
Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). Typically used by B2C companies, TOFU has now become a popular means for getting the attention of more B2B leads at this crucial moment when more businesses are taking root in the Singaporean market. But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in?
Are Your Business Clients Happy? Tips in Measuring B2B Customer Satisfaction We see satisfaction surveys virtually everywhere – restaurants, grocery stores, boutiques and many other business establishments. It’s a common enough practice in the B2C arena, but is it worth doing in the B2B sector as well? While B2B clients are fellow businesses, they are still technically your “customers” whose feedback also merits attention. There are differences in the manner by which this information would be gathered, though – you can’t just hand them a small piece of paper with checkboxes and Liker scales. Feedback channels The simplest and most clear-cut way to collect feedback is by phone. Most businesses use internet-based surveys attached on emails to collect feedback. There is also a passive way in knowing how your B2B clients evaluate your products or service. Listen to what they say and act on them Obviously, there’s no point in going through all the trouble of collecting feedback if you don’t have any intention of heeding the concerns of your clients.
Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites.
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. B2B marketers should know this, considering that they have a ton to worry about. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals.