Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital. For now, B2B suppliers such like you need to use cost-efficient and time-saving ways in order to stay in profit and provide the necessary services to current and potential clients. Integrating your marketing and sales functions in this case should be the first thing in mind since it entails benefits to B2B lead generation like: 1. 2. 3. 4.
Strengthen Core Lead Generation Processes with these Suggestions In every business, there is always a need to streamline important processes in order to meet industry demands. And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals. Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. This is partly due to a failure of knowing the critical points of their strategies. The B2B landscape is ever changing in proportion to social media’s continuing growth. While content is king, lead generation telemarketing agencies are struggling with uncertainty. Lead generation telemarketing should take these suggestions to a more profitable B2B operation. Learn your industry. Prepare. Follow-up. Lead generation telemarketing can only bear profitable fruits when it is approached properly.
Push for More Singaporean IT Appointments Using these Five Easy Tips The pressing challenge for IT firms in the Singaporean market today is to find out the best approaches for getting high volumes of sales appointments. Actually, there’s not much science involved in it. It only takes common sense as revealed by Strategic Sales and Marketing, Inc. this featured list: Be logical: Don’t just ask for the appointment without offering sound logic as to why you and the decision maker should meet. You don’t want meetings just for the sake of meeting, and neither does your prospect. If you want to take up an hour of the prospect’s time, there needs to be a compelling reason (for the prospect) to do so.
8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins. Develop a professional greeting. Don’t just say hello and jump into your telephone presentation without taking a breath or allowing the other party to participate. Your greeting should err on the side of formality. Begin with Mr., Mrs. or Ms, as in “Good morning, Mr. Increasing your sales is just a conversation away. Please follow and like us:
Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). Typically used by B2C companies, TOFU has now become a popular means for getting the attention of more B2B leads at this crucial moment when more businesses are taking root in the Singaporean market. But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in?
Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore Demand generation contributes a good deal of quality prospects to marketing. In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. But it takes more than content and a social media from the bottom up. Demand generation is built with four important pillars which marketing applications expert Avinash Agrawal summed up in this post for Vyakar.com. Business, brand and marketing strategies The foundation to this pillar is based on a competitive advantage. Technology: big data and marketing operations enablement This pillar is powered on the basis of data insights and data access of the differentiated consumer experiences, as collated by integrated technology. Target audience marketing through progressive persona profiling Buyer experience
Why an Event Telemarketing Campaign Will Work For Your Business By: Rona Gumban “You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged. So I clicked on the message and read through the content of the invitation. “Closing Advertising Deals in 3 Successful Calls” “Your Brand & the Social Media” “The Way to your Prospect’s Heart “ As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Service or product launch. Others are: Trade ShowsConferencesBreakfast meetings & business luncheonWebinarsSeminars Question: Answer: Author Bio #Event telemaketing#telemarketing
The Greatest Marketing Strategy Question: Inbound or Outbound? Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages. Integrating the two will prove to be indispensable in translating marketing leads into actual sales.
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. B2B marketers should know this, considering that they have a ton to worry about. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals.
Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. It found out that around 80% of internet users rely on mobile devices for various activities such as research, information-sharing and financial transactions. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft. The climate for increased mobile data security is something that Singaporean IT and software entrepreneurs must leverage.