Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED) Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Topsy With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search
12 Steps To Hiring A Social Media Manager I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount. This is why your social media manager / director is going to be a crucial hire. Someone asked me on Wednesday night at the SFAMA event: "How do I find someone good to lead social media and community building efforts?
Five reasons corporations are failing at social media “It's not rocket surgery.” That malapropism became a bit of a mantra at last week's Inbound Marketing Summit. Social media isn't complicated. When you boil it down it's about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case studies (yes, too many of them mentioned Comcast and Zappos) on how organizations have embraced social media to connect with and built trust and affection among customers. 5 Must-Read Social Media Marketing Studies A lot is happening in the world of social media. Here’s a quick summary of recent major research findings: #1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly A new study by eMarketer surpasses their previous estimates of Twitter usage.
16 social media guidelines used by real companies In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I'm not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing. So let’s take a look at some real world social media policies and guidelines as used by companies.
The Best TED Talks To Make Use Of Social Media TED has been regaling us for years now with inspirational speeches about just about every important topic there is to talk about. And throughout that time, more than a few TED speakers have chosen to talk about the internet, social media and how this will shape our future. So, here we are, everyday citizens of the world with an itch to do something amazing with the internet we’ve created. Let’s see what TED can inspire us to do to with it. This list of TED speeches features quite a few of the leading thinkers in social media, some of whom have also written free ebooks on social networking. The Case For Social Media in Schools A year after seventh grade teacher Elizabeth Delmatoff started a pilot social media program in her Portland, Oregon classroom, 20% of students school-wide were completing extra assignments for no credit, grades had gone up more than 50%, and chronic absenteeism was reduced by more than a third. For the first time in its history, the school met its adequate yearly progress goal for absenteeism. At a time when many teachers are made wary by reports of predators and bullies online, social media in the classroom is not the most popular proposition. Teachers like Delmatoff, however, are embracing it rather than banning it.
Twitter, Facebook, and social activism At four-thirty in the afternoon on Monday, February 1, 1960, four college students sat down at the lunch counter at the Woolworth’s in downtown Greensboro, North Carolina. They were freshmen at North Carolina A. & T., a black college a mile or so away. “I’d like a cup of coffee, please,” one of the four, Ezell Blair, said to the waitress. “We don’t serve Negroes here,” she replied. The Woolworth’s lunch counter was a long L-shaped bar that could seat sixty-six people, with a standup snack bar at one end. The seats were for whites.
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