Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies For quite a while now, Singapore has seen positive developments in its already prosperous B2B sector. Aside from consumer-centric ecommerce platforms like YuuZoo, B2B superbrands such as SAP have managed to grow at par with global players. One reason is that Singaporean B2B enterprises emphasize the use of efficient lead generation techniques and technologies. Collectively, these companies know that modern buyers require progressive messaging over time. For a fact, a purchasing decision isn’t like a bean stalk that grows overnight (and without the application of some sort of special fertilizer!). Actually, successful companies make a pretty big deal out of a B2B marketing tactic that works better than the hocus-pocus (and not to mention redundant) strategies we read online. It’s called lead nurturing, and the reason why Singaporean companies are using it can be deduced as follows: Better thought leadership Consistent gains Pinpoint ready buyers Last but not the least…
How to Build a B2B Appointment Setting Strategy from Scratch Every B2B business has its eyes locked on a set of goals. Most of these goals involve gaining as many sales closes as possible. To reach this point however there is a need to optimize one’s lead generation and appointment setting campaign. For marketers, sales meetings serve as critical transitions to a purchase. This is a process that lets you engage your B2B leads head-on and keep them interested in your offers. However, it’s a process so important and yet so delicate. However, one could find ways to formulate an effective strategy from scratch. Streamline customer profiling. Analyze neglected issues. Nurture B2B leads. Explore the possibilities to get around gatekeepers. Keep in mind that your sales meetings present the relevance and value of a company. Please follow and like us:
B2B Appointment Setting Done Right in Singapore In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art. A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment? Professional and Memorable Every good B2B sales representative knows how to engage the gatekeeper and their prospect in a professional and memorable phone conversation. Keep Appointment Setting Records and Adjust Persistence
What’s in an Effective B2B Appointment Setting Script In B2B marketing, it is important to have something to guide you through. In lead generation, you use marketing metrics in order to determine the most effective social channels. Moreover, you will need to observe certain trends in your industry to come up with better strategies and achieve increased revenue generation in the long run. But different approaches are needed in B2B appointment setting. However, many marketers and salespeople have become skeptical in the effectiveness of call scripts in terms of better conversion rates. So, now call scripts are demonized because they lack the intimacy required for fostering human relationships. In many cases, you may want to use call scripts for your B2B appointment setting. Know how to go around objections. Don’t ask for the appointment. Finally, add a sense of credibility. Please follow and like us:
Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. With a progressive IT infrastructure, it’s just as easy to find a sales-ready lead just about anywhere in the web. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities: Engage through blogging Inbound strategies are still a thing today, particularly in terms of establishing your brand’s image and voice in the market.
The Anatomy Of Viral Content For Appointment Setting We all want our content to go viral. Just think of the various marketing possibilities for your appointment setting team once your audience gets exposed to your viral content. When your content goes viral, more people will talk about your product, the more it is talked about, the more prominent your offer is in the audience’s mind, and the more prominent your product is, the less you have to spend on your sales leads generating efforts. But what consists of a viral content? What are the essentials in creating a viral marketing campaign? To understand the concept of viral, we need to first understand the two elements that define it: the content should be worthy of spreading, and it should also have benefits in spreading it. Viral content spreads naturally.
Inspiring Quotes from Asian Entrepreneurs for Appointment Setters Appointment setting may seem a comfy job, but very challenging. To keep a steady momentum, one should have self-motivation – something that would add excitement to “do”, and “learn” things.. Below are 7 inspiring quotes from famous Asian entrepreneurs that an Appointment Setter should live by: “I think the number one advice I can give is – you just have to start it. A cup of coffee and happy thoughts will energize your mind and body to go through the day’s work. Pull up all your online resources and prepare materials before you start calling: phone, headsets and campaign script. Related: To Use or Not to Use a Script? “You need to love your work, and work hard at it…Constantly ask yourself, what is the most important thing to you right now.” – Le hong Minh, VNG Love your work – it’ll show in the numbers. A 180 – 230 calls quota everyday is haunting. Love your work and reach your sales numbers! “Why be so concerned about failure? “failure” should never be capitalized. Good job!
How Marketers can Solve Marketing Challenges the Easy Way The top three challenges for marketers this year would be new business development, lead quality, and demand and lead generation. This is from the 2015 State of B2B Marketing, a report published by Salesforce that recognizes the important things companies care the most. And with these challenges in mind, they care a whole lot about solving them. For Salesforce contributor Jena Hanington, these challenges can easily be overcome through marketing automation: Challenge 1: New Business Development First and foremost on our list of challenges is “new business development.” Marketing automation gives marketers the ability to track these revenue sources and attribute closed deals back to the campaigns that created them. Challenge 2: Quality of Leads This year, the focus continues to shift away from lead quantity and toward lead quality. Instead, B2B marketers can implement a lead scoring and grading system to better qualify leads. Challenge 3: Demand and Lead Generation See the full post here.
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5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1. 2. 3. 4. 5.
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals. Plan with your team. Finally, take your time and unwind. Please follow and like us:
Get Quality B2B Appointments with Effective Marketing Software B2B appointment setting is perhaps one of many challenges facing the modern marketer. But it is still a very crucial component that makes business growth possible. It is thus a logical step to take to improve one’s marketing endeavors. But how exactly can one do that? Well, experienced marketers will tell you that it takes a lot of practice and patience in order to generate quality B2B appointments. But this is just generic stuff. That marketing automation is the norm in modern business should not come off as surprising. “But how about quality?” Here’s the thing: companies that lack an automated lead management database will indeed have a bad time setting up appointments with high-level prospects. Easier list building. Direct lead nurturing. Multi-channel capabilities. Simplified pipeline. We do not end there.
Push for More Singaporean IT Appointments Using these Five Easy Tips The pressing challenge for IT firms in the Singaporean market today is to find out the best approaches for getting high volumes of sales appointments. Actually, there’s not much science involved in it. It only takes common sense as revealed by Strategic Sales and Marketing, Inc. this featured list: Be logical: Don’t just ask for the appointment without offering sound logic as to why you and the decision maker should meet. Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore Demand generation contributes a good deal of quality prospects to marketing. In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. But it takes more than content and a social media from the bottom up. Demand generation is built with four important pillars which marketing applications expert Avinash Agrawal summed up in this post for Vyakar.com. Business, brand and marketing strategies The foundation to this pillar is based on a competitive advantage. Technology: big data and marketing operations enablement This pillar is powered on the basis of data insights and data access of the differentiated consumer experiences, as collated by integrated technology. Target audience marketing through progressive persona profiling Buyer experience