Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. YOU HAVE NOT MAPPED THE B2B BUYING PROCESS: B2B procurement is not a simple process. TOO MANY WALLS: Marketing is tossing ‘qualified’ leads over the wall to Sales. TOO MUCH CONTENT: Is there such a thing?
Innovative Techniques to Drive Software Leads and Grow CRM Sales - callbox.com.sg - B2B Lead Generation and Appointment Setting Software companies are constantly searching for better ways to market their CRM. Despite having top-of-the-line products, extra effort has to be exerted in the process of attracting potential clients, requiring the implementation of effective B2B lead generation and appointment setting. But why settle with those activities? Why not focus on demand generation strategies instead? Well, business transactions are mainly influenced by the way companies engage their public. So, it’s not about blasting your prospects with a flood of voice messages or emails about your CRM software offers. You certainly cannot achieve such an effect without knowing these innovative techniques that will definitely push your audience to set an appointment with an agent. Be ever present in forums Online technology forums serve as avenues in which you are able to share insights within your community and foster better relations with your targets. Promote through PPC Update your blog regularly Implement automation
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. B2B marketers should know this, considering that they have a ton to worry about. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals.
What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession. However, not all economists agree. They rarely do. Don’t worry But as investors, should we be worried by a possible contraction of the Singapore economy? Peter Lynch, probably one of the best investors of our time, once said: “The thing to remember is that we’ve wriggled out of every recession since the one that turned into the Great Depression.” Read the whole article here.
Increase Telemarketing Efficiency with Auto-Dialers - callbox.com.sg - B2B Lead Generation and Appointment Setting Businesses in the B2B market depend on their telemarketing platforms for effective lead generation and appointment setting. Aside from that, effective dealings with B2B prospects can only be attained through an effective calling infrastructure that realizes quality customer experiences and hence business possibilities. But the main challenge has always been the same ever since: How can businesses achieve better ROI influx as well as produce quality clientele relations? Along with smart marketing software, auto-dialers can be your tools of choice for improving your telemarketing performance. Many companies in fact adopt auto-dialing software, integrating them with their existing lead management program for a solid marketing and sales operation. But the reasons don’t end there. A big productivity boost Characteristic of a highly efficient call center is a highly productive team of callers. Saves a ton of money We’re not talking about a few bucks here. Better sales prospects
How Marketers can Solve Marketing Challenges the Easy Way The top three challenges for marketers this year would be new business development, lead quality, and demand and lead generation. This is from the 2015 State of B2B Marketing, a report published by Salesforce that recognizes the important things companies care the most. And with these challenges in mind, they care a whole lot about solving them. For Salesforce contributor Jena Hanington, these challenges can easily be overcome through marketing automation: Challenge 1: New Business Development First and foremost on our list of challenges is “new business development.” Marketing automation gives marketers the ability to track these revenue sources and attribute closed deals back to the campaigns that created them. Challenge 2: Quality of Leads This year, the focus continues to shift away from lead quantity and toward lead quality. Instead, B2B marketers can implement a lead scoring and grading system to better qualify leads. Challenge 3: Demand and Lead Generation See the full post here.
Top reasons for hosting events in Singapore We are known for many identities, of which, “Food Paradise” is commonly heard of. Being known as a tiny island on the map, Singapore has certainly built a name for herself over the last few decades. Apart from being a country that is known for food, Singapore is also recognized for being one of the top choices as events destination. From lifestyle to business events, many event organizers are laying eyes on our garden city to hold their events. World-Class Facilities With spacious convention halls such as Suntec City and The Marina Bay Sands, it is no surprise to hear international events and business conventions being held locally. Strong Social-Cultural Impact As the influence of western culture is vast and pervasive, it is no surprise to see Singaporeans enjoying social and lifestyle events such as beer and food festival. Ease in Mixing Business with Pleasure Besides being voted as one of the top 10 business hubs, businessmen do feel exoticism with a familiar comfort.
Make your Revenue Grow (among other things) with an Outsourced Lead Generation Program - callbox.com.sg - B2B Lead Generation and Appointment Setting Across the B2B spectrum, companies that say they are “progressive” or “forward thinking” are a confused lot. They go to extreme lengths for their lead generation and appointment setting programs. But no matter what they do or what tools they implement, they still won’t get close to attaining any of their long-term goals, particularly increased revenue. Now, truly progressive and forward-thinking businesses hire lead generation and appointment setting contractors. This is not because outsourcing is a fad, but because of the whole range of benefits it brings, the same reason which led close to 70% of top performing B2B companies to hire independent providers of multi-channel B2B marketing services. With survival and revenue being the most important priorities every business shouldn’t neglect, outsourcing your marketing and sales functions can serve as an excellent catalyst for better revenue influx in the future. Lesser concerns Lesser costs Companies fear that outsourcing costs too much.