Callbox Takes on Challenge and Scores a VIQtory The Client Industry: Precision Transcription & Stenography Location: Australia Headquarters: Australia Target Criteria Location: Australia-wide Industries: All tribunals in Australia, All local Councils in Australia, Private Arbitrators that are typically going to be part of the government, Insurance, Financials Employee Size: 100 to 500 employees Decision Makers: Head of IT, Investigations Team, Head of Arbitrations & Dictations Campaign Type Lead Generation Summary The Client is a leader in Precision Transcription & Stenography services in Australia. Product & Service Offered For the leadoff campaign, the focus was to set appointments with specific decision makers for specific industries. VIQ Solutions provides digital recording applications that allow multiple channels of audio and video recordings to be recorded simultaneously with annotations and other information attached to it. The Challenge The Callbox Solution An agent who called for the campaign for 8 hours everyday. The Results
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.
Callbox Singapore | Data Cleansing and Verification | Data Profiling Singapore Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems. Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more?
PipelineCRM and Salesforce Integration: A Better, More Efficient Client Experience - callbox.com.sg - B2B Lead Generation and Appointment Setting Since its launch in 2006, Callbox’s very own PipelineCRM© has evolved from being a straightforward client relationship management tool into a multi-touch, multi-channel web-based marketing automation platform. PipelineCRM©, or The Pipeline, has since prided itself on being a comprehensive tool, covering all bases to make sure our clients have all the functionalities necessary to put their minds at ease when running campaigns and managing data. After a string of updates and expanding of features, The Pipeline has come to full fruition and has reached world-class quality. Basically, it integrates call center power with lead management, campaign monitoring and cross-channel marketing automation to achieve full transparency and collaboration: Lead Management Sales FunnelContact Info and HistoryLead AssignmentEvent CalendarMap Campaign Monitoring Call FeedsWeekly Status ReportsEmail Response Management and ReportingExport Feature Cross-Channel Marketing Automation Starting 2015 with a bang
B2B Appointment Setting Done Right in Singapore In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art. A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment? Professional and Memorable Every good B2B sales representative knows how to engage the gatekeeper and their prospect in a professional and memorable phone conversation. Keep Appointment Setting Records and Adjust Persistence
Creating a B2B Multi-Channel Marketing Strategy that Surely Delivers Multi-channel marketing is definitely the path B2B enterprises should take. With the modern buyer being more well-informed and meticulous, there is a need for marketers to utilize every available means to increase visibility and generate B2B sales leads. Not many businesses though are spot-on in terms of effective strategizing. This is because they face a myriad of challenges that impede their lead generation program and keep it from reaching any conceivable goal. These challenges aren’t in fact new. They have been around for quite some time, but marketers can still think of better ways to circumvent them. If you think your multi-channel marketing program needs a boost, then consider creating an efficient multi-channel strategy through these steps. Identify what your want to accomplish For multi-channel engagement to work, you must be able to know what you want to gain from it. Conquer with consistency Add a personal touch through automation Create unique and compelling content
The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Aside from announcing that your company is exhibiting at the show, find a creative way to tell your audience what your company will be doing there. Have fun with your story!
The Lifecycle of an Effective Telemarketing Call We know for a fact that customer engagements via phone are essential in lead generation and appointment setting. But drawing down a potential client’s defenses and attracting him or her to your offer makes for a two-punch combination. Without proper execution of telemarketing processes, you wouldn’t be able to knock a prospect out in a close. The truth is: an effective telemarketing does not revolve much around mere application of what is listed in a call script. Rather, it points to an entire process. Telemarketers should be able to follow the best practices involved in a phone engagement with a business opportunity, from first contact to appointment setting. It is therefore important to review and execute these steps perfectly to increase the chances of winning a qualified sales lead. Introducing yourself Introducing yourself to another person is part of social convention, an act aiming to communicate your interest in building an exchange with said person. Talking about your solutions
3 Parts of The Best Events Calling Script in Singapore Since the national Do-Not-Call Registry in Singapore was rolled in December 2013, drastic changes have transpired in the B2B marketing arena. While most marketers admit that the new regulation has made telemarketing success even more of a challenge, PDPC (Personal Data Protection Commission) Chairman Leong Keng Thai has contradictory views with regards the new law. In an article written by Jayden Chu in sbr.com.sg, The PDPC Chairman says that with the setting up of the registry, marketers for business can target more productively people who are “interested to receive information on products and services”. With the current status quo of telemarketing in Singapore, it is just wise enough to draft scripts that are captivating and adhere to legal requirements. Creative Singaporean marketers who are looking for more ways to get ahead in business rivalry even made it compulsory to create a compelling calling script in following up on their events. Transcription: The Opening The Body The Closing
How to Conduct Effective Market Research to Construct Marketing Better Strategies B2B marketing is more of a science than it is a simple act of selling products and services. And much like a science, it is concerned with systems and relations. B2B lead generation and appointment setting activities are interconnected. But such processes are subject to conditions that act randomly and independently beyond the control of marketers. It is in this sense that marketers need to conduct research. It is no doubt difficult to provide an accurate summary of audience behaviors, but market research helps identify weaknesses, assess current market situations and ultimately aid in forming better decisions. Just as we want to effectively satisfy our curiosities toward the natural world, it is also important for marketers to arrive at better marketing conclusions through potent market research methods. Listen to what the market says What better way to know trending topics than through social listening. Find out ranking keywords Curate for content Survey your audience
Callbox: Perfect Candidate for Japan’s Chief Recruiter The Client Industry: Recruitment/Staffing Product/Service: Recruitment Location: Tokyo, Japan Headquarters: Tokyo, ,Japan Campaign Type Appointment Setting (Office Appointment) Campaign Target Criteria Campaign 1: Location: Houston, New York, Singapore, Hong Kong, Australia and UK Industries: All industries except recruitment and employment agencies and job boards companies Decision makers: HR Manager, HR Director, CEOs, Recruitment Managers Business Size: 10 to 100 Employees Campaign 2: Location: Singapore Industries: All industries except recruitment and employment agencies and job boards companies Decision makers: HR Manager, HR Director, CEOs, Recruitment Managers Business Size: 10 to 200 Employees Summary The Client is Japan’s largest recruiting and information Service Company. The Client also provides a broad range of services for companies, from employee recruitment to development and assignment. The Challenge The Solution 1st Campaign: 2nd Campaign: The Benefits
Important B2B Telemarketing Metrics to Take Note - callbox.com.sg - B2B Lead Generation and Appointment Setting Call it an ineffective observation, but many of us will point to mathematics as our least favorite subject. There is something in the world of constants and variables that intimidates us. Then again, we cannot scoff at the fact that nearly everything is subject to statistical inquiry. In B2B telemarketing, businesses depend on mathematical functions to gauge the success of their CRM and lead prospecting activities. Lead generation telemarketing is influenced by several factors. Like it or not, you would need to assess critical marketing metrics. Conversion rates. Call volume. ROI. Lead quality. These are the top metrics to observe in lead generation telemarketing.
Callbox Cleans Up Expansion Clutter The Client The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres. With over 15 years of experience in the commercial cleaning industry, it progressively aims to enhance growth and cater to a larger number of customers country-wide. The Challenge Disparate market expansion strategiesInadequate inside supportUnqualified prospects Prior to working with Callbox, the Client had its own inside sales team that generated leads and closed sales for the company. The Client desired more customers that require at least three times a week of cleaning services. The Callbox Solution Adept script. Closely-monitored and updated list. The Results
Struggling with AdWords? Tips for better B2B Lead Generation With the availability of digital platforms, businesses are harnessing new ways in order to generate more and better quality B2B leads. Especially now that competition within the online landscape has intensified, these companies are now considering digital means to achieve a better B2B lead generation campaign. Google’s AdWords service has become one of many online tools that revolutionized the way companies promote their products and services. Now, companies are spending heftily for ad space in a bid to rake in prospects based on the words they search on Google. But from the perspective of experienced online marketers, it is not always easy setting up an effective search marketing campaign via AdWords. For many of them, using the service for B2B lead generation entails a lot of challenges. On top of this, you will need to confront an ever-changing market landscape as decision makers vary in their search behaviors on account of individual preferences. Focus on the keywords