Callbox Takes on Challenge and Scores a VIQtory The Client Industry: Precision Transcription & Stenography Location: Australia Headquarters: Australia Target Criteria Location: Australia-wide Industries: All tribunals in Australia, All local Councils in Australia, Private Arbitrators that are typically going to be part of the government, Insurance, Financials Employee Size: 100 to 500 employees Decision Makers: Head of IT, Investigations Team, Head of Arbitrations & Dictations Campaign Type Lead Generation Summary The Client is a leader in Precision Transcription & Stenography services in Australia. Product & Service Offered For the leadoff campaign, the focus was to set appointments with specific decision makers for specific industries. VIQ Solutions provides digital recording applications that allow multiple channels of audio and video recordings to be recorded simultaneously with annotations and other information attached to it. The Challenge The Callbox Solution An agent who called for the campaign for 8 hours everyday. The Results
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.
The Most Neglected Problems in B2B Appointment Setting It is often stipulated that businesses in the B2B industry can never live without appointment setting activities. Fact is most sales engagements depend on proper techniques in meeting decision makers. Once you apply the correct approaches, you might find yourself a step closer towards gaining a closed deal. But another fact remains: finding the right formula for setting appointments seems like finding a needle in a haystack. It is obvious that companies are focusing their resources on concocting a harmonized marketing and sales plan that promises a good influx of sales-ready prospects and ROI. Finding the right strategy is impossible until you acknowledge the fact that there are other problems at play. Poor lead nurturing infrastructure. Inefficient call scripts. Inaccurate data acquisition. If you think you can’t handle these issues alone, a competent and B2B-savvy firm can always be considered for lead generation and appointment setting activities. Please follow and like us:
Callbox Singapore | Data Cleansing and Verification | Data Profiling Singapore Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems. Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more?
PipelineCRM and Salesforce Integration: A Better, More Efficient Client Experience - callbox.com.sg - B2B Lead Generation and Appointment Setting Since its launch in 2006, Callbox’s very own PipelineCRM© has evolved from being a straightforward client relationship management tool into a multi-touch, multi-channel web-based marketing automation platform. PipelineCRM©, or The Pipeline, has since prided itself on being a comprehensive tool, covering all bases to make sure our clients have all the functionalities necessary to put their minds at ease when running campaigns and managing data. After a string of updates and expanding of features, The Pipeline has come to full fruition and has reached world-class quality. Basically, it integrates call center power with lead management, campaign monitoring and cross-channel marketing automation to achieve full transparency and collaboration: Lead Management Sales FunnelContact Info and HistoryLead AssignmentEvent CalendarMap Campaign Monitoring Call FeedsWeekly Status ReportsEmail Response Management and ReportingExport Feature Cross-Channel Marketing Automation Starting 2015 with a bang
A sip of Lead Generation A sip of Lead Generation (Before the big gulp of Appointment Setting) Would you quickly drink a cup of freshly brewed coffee without sipping on it first? What if I ask you, is your brand ready for sales and marketing launch? Lead Generation is basically the generation of a prospect’s interest into a product or service of a business. Gauge Interest Level You know who your target consumers are but would you know how many of them would be interested in your product or service? But why do we have to comply with such pre-requisite action? Collect the Data Who are your target consumers? You should acquire accurate statistical data as this should be a strong point of your comparison with the competitors’ brands. Roll out a survey Survey is asking people, one or maybe series of questions in order to gather information. So before you set appointments to present your brand’s features and benefits with your prospects make sure that you have accurate data on hand about your target consumers.
B2B Appointment Setting Done Right in Singapore In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art. A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment? Professional and Memorable Every good B2B sales representative knows how to engage the gatekeeper and their prospect in a professional and memorable phone conversation. Keep Appointment Setting Records and Adjust Persistence
Creating a B2B Multi-Channel Marketing Strategy that Surely Delivers Multi-channel marketing is definitely the path B2B enterprises should take. With the modern buyer being more well-informed and meticulous, there is a need for marketers to utilize every available means to increase visibility and generate B2B sales leads. Not many businesses though are spot-on in terms of effective strategizing. This is because they face a myriad of challenges that impede their lead generation program and keep it from reaching any conceivable goal. These challenges aren’t in fact new. They have been around for quite some time, but marketers can still think of better ways to circumvent them. If you think your multi-channel marketing program needs a boost, then consider creating an efficient multi-channel strategy through these steps. Identify what your want to accomplish For multi-channel engagement to work, you must be able to know what you want to gain from it. Conquer with consistency Add a personal touch through automation Create unique and compelling content
How to Build a B2B Appointment Setting Strategy from Scratch Every B2B business has its eyes locked on a set of goals. Most of these goals involve gaining as many sales closes as possible. To reach this point however there is a need to optimize one’s lead generation and appointment setting campaign. For marketers, sales meetings serve as critical transitions to a purchase. This is a process that lets you engage your B2B leads head-on and keep them interested in your offers. However, one could find ways to formulate an effective strategy from scratch. Streamline customer profiling. Analyze neglected issues. Nurture B2B leads. Explore the possibilities to get around gatekeepers. Keep in mind that your sales meetings present the relevance and value of a company. Please follow and like us:
The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Aside from announcing that your company is exhibiting at the show, find a creative way to tell your audience what your company will be doing there. Have fun with your story!
The Lifecycle of an Effective Telemarketing Call We know for a fact that customer engagements via phone are essential in lead generation and appointment setting. But drawing down a potential client’s defenses and attracting him or her to your offer makes for a two-punch combination. Without proper execution of telemarketing processes, you wouldn’t be able to knock a prospect out in a close. The truth is: an effective telemarketing does not revolve much around mere application of what is listed in a call script. Rather, it points to an entire process. Telemarketers should be able to follow the best practices involved in a phone engagement with a business opportunity, from first contact to appointment setting. It is therefore important to review and execute these steps perfectly to increase the chances of winning a qualified sales lead. Introducing yourself Introducing yourself to another person is part of social convention, an act aiming to communicate your interest in building an exchange with said person. Talking about your solutions
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. B2B marketers should know this, considering that they have a ton to worry about. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals.
3 Parts of The Best Events Calling Script in Singapore Since the national Do-Not-Call Registry in Singapore was rolled in December 2013, drastic changes have transpired in the B2B marketing arena. While most marketers admit that the new regulation has made telemarketing success even more of a challenge, PDPC (Personal Data Protection Commission) Chairman Leong Keng Thai has contradictory views with regards the new law. In an article written by Jayden Chu in sbr.com.sg, The PDPC Chairman says that with the setting up of the registry, marketers for business can target more productively people who are “interested to receive information on products and services”. With the current status quo of telemarketing in Singapore, it is just wise enough to draft scripts that are captivating and adhere to legal requirements. Creative Singaporean marketers who are looking for more ways to get ahead in business rivalry even made it compulsory to create a compelling calling script in following up on their events. Transcription: The Opening The Body The Closing
How to Conduct Effective Market Research to Construct Marketing Better Strategies B2B marketing is more of a science than it is a simple act of selling products and services. And much like a science, it is concerned with systems and relations. B2B lead generation and appointment setting activities are interconnected. But such processes are subject to conditions that act randomly and independently beyond the control of marketers. It is in this sense that marketers need to conduct research. It is no doubt difficult to provide an accurate summary of audience behaviors, but market research helps identify weaknesses, assess current market situations and ultimately aid in forming better decisions. Just as we want to effectively satisfy our curiosities toward the natural world, it is also important for marketers to arrive at better marketing conclusions through potent market research methods. Listen to what the market says What better way to know trending topics than through social listening. Find out ranking keywords Curate for content Survey your audience