Lead Generation vs. Demand Generation. Which is Best for IT and Software Businesses? Which water is safer and healthier to drink? Canadian Living noted that tap water is the worst water type to drink. Chlorine treatment may kill unwanted bacteria in it but may contain lead or aluminum as it passes through extensive piping prior to coming out of the faucet. On the safe side of the list is Bottled water which is treated through distillation, reverse osmosis or ionized, and Charcoal filtration but which is also prone to bacteria breed when filters are not changed regularly. The course of IT and Software companies in choosing between Lead Generation and Demand Generation as to which best marketing strategy would work for their business seems turbid as the question which water type is best safe for drinking. However, competition mainly in the aspect of customer acquisition is getting stringy as (other) aggressive companies look for more prospecting options and bravely invest in the powers of advanced technologies to grab all the chances of dominating the market.
Lead Generation and Appointment Setting Services for IT | ITSalesLeads Our profound understanding of IT-specific demographic market characteristics allows us to ensure solid market coverage targeting only the right organizations and contacts. Unlike generic telemarketing lead generation companies, we make sure that each lead we deliver is relevant to your IT sales and marketing campaign so you won’t get sidetracked by poorly-targeted leads that are outside your industry. Our lead generation and appointment setting services are designed to shorten conversion cycles and cut down marketing costs by blending the strengths of simple, old-fashioned customer service values and the most current tools in contemporary telemarketing business. With our group of young, friendly, and talented telemarketing professionals, we deploy lead generation and appointment setting campaigns in behalf of some of the world’s most innovative and respected IT organizations. We connect and set appointments with IT prospects across the globe.
4 Effective Ways to Increase Telemarketing Efficiency Much of the allure of telemarketing lies in its ability to nurture prospects. But the problem many B2B executives have with it involves using the best approaches that secure a high number of conversions and promise a good increase in revenue. Here are four essentials in successful telemarketing that are worth a gander, from 3D2B.com: Get Buy-In for Telemarketing Too often, telemarketing campaigns don’t have buy-in from the whole organization. Tips: Promoting Tech Products: Three Aspects of B2B Telemarketing you Wouldn’t Want to Compromise Use Telemarketing to Bridge the Gap Whether the telemarketing call center is internal or outsourced, a campaign can’t be conducted in the silo of either the sales or marketing department. That’s because sales people tend to be focused on the short term – sales leads TODAY. Tips: Increase your Telecom Sales using Telemarketing Hire Well and Train Your Telemarketing Agents Customers don’t want to talk to an agent who’s not on the same wavelength.
150+ Software/Tech Marketing Stats to Help You Plan for 2018 - Callboxinc.com Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan. Things to Do When Dealing With A B2B Prospect that’s Difficult to Reach As marketers, we know for a fact that prospects are the lifeblood of all our business activities. After all, growth is never possible if it weren’t for the leads that enter the sales pipeline and come out purchasing a certain product or solution. With that said, we will have to make a great deal out of the interactions we have with our prospects. The process is, however, notably daunting in the realm of B2B. With that said, B2B marketers should always go the extra mile when engaging prospects no matter how difficult it would be reaching them. To give you a good sense of what we usually do here at Callbox when it comes to that, let’s look at some familiar situations: To B2B marketers, this is something that’s close to getting friend-zoned. Whatever it is, you know all too well that you have to keep the bridges intact because these will eventually lead to better opportunities. Once you are through with it, you can send follow up emails using these addresses.
The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO] Data is the new oil. Without it, your sales engine stops running. Like oil, data needs to be refined. Or else, it won’t fuel your sales machine. The problem is that B2B data has a very short shelf life. 24% to 36% of your CRM data decays each year Tweet this! Poor data causes reps to waste 27.3% of their time, and ends up costing you 12% of revenues. The good news is that, by following a few simple data hygiene best practices, richer data-driven sales conversations are always within your reach… Learn how to Utilize a Data-Driven Approach to Generate Technology Leads! #1 Find out what’s wrong Start with a thorough audit of your CRMInterview key data handlers and usersIdentify what types of errors and potential issues you encounter Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool #2 Fix what’s broken Related: Symptoms of an Unhealthy Email Marketing List (and How to Clean It) #3 Fill missing values #4 Fit data together #5 Feed into a data management process
A Rundown of the Benefits of Marketing Automation for Healthcare Services Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results. It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. In the pharmaceutical sector, spending on prescription drugs is expected to reach $400 billion by 2020. These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market. Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack Simplifying the sales process
Healthcare Consulting Firm Poised to Expand in High-Growth Market with Callbox Industry Management Consulting Services Campaign Type Lead Generation, Appointment Setting Target Industries Hospitals (Acute Care and Surgical Medical Facilities) Target Contacts Revenue Cycle Directors, Director of Patient Financials, Director of Health Information Management / Medical Records, Director of Business Office Services, CFO, VP of Finance, Finance Controller The Client The Client is a healthcare consulting company that specializes in revenue cycle and financial management solutions for hospitals and healthcare clinics all over the United States. The Challenge By some estimates, the outsourced revenue cycle management (RCM) market is projected to expand at a CAGR of 26.5% in the next two years, making it an ideal time for mid-tier RCM consulting firms to capture opportunities for growth. Increased requirements for convenience and transparency have created bigger challenges for hospital departments and staff involved in RCM.
Case Study: Callbox Telemarketing Boosts Online Advertising The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers its customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries. The Challenge The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow.