How to Make your Tech Startup Standout Unlike before, basically, anyone can start their own business with as little capital as possible. This is because of the fact that as technology continues to advance, more demands are being created. Along with that, solutions that will meet these demands are also being conceptualized The growth of the IT industry, in particular, is spurned on by innovations that result in people expecting more evolutions in certain types of products and services. This is evident in the fascination that companies have towards new arenas such as VR technology and business automation. For Gartner Managing VP Gilind Govekar, businesses need IT and software as adaptation tools that can streamline important processes. The business world is fortunate enough to have a corps of talents – most of whom are fresh out of college, to say the least! Do you have a good IT product or service that deserves the attention of businesses? Craft an online persona Related: 3 Ways to Generate Leads Using Social Media
Poor Conversions? Better Use Progressive Profiling Progressive profiling is one strategy B2B marketers can use for a more effective lead capturing. Hardly anyone can fall flat from using this lead generation strategy for acquiring crucial intelligence on certain prospects. A HubSpot blog post by Lisa Toner shows that progressive profiling can improve a potential client’s conversion rate by up to 120%. But how is that even possible? Simple: progressive profiling uses a lot less form fields. Furthermore, progressive profiling allows for more effective personalization in that it enables you to constantly develop relatable questions that can attract additional client information. Ultimately, you are able to build a full profile of each contact that enters your landing page and thus improves your lead generation and lead nurturing activities. To develop your progressive profiling further, a few things warrant attention: A/B test your visual presentation Related Post: Software Retailer Revamps Marketing Strategy, Improves Conversion
Best Marketing Tips for Internet Service Providers “We’ll give in to your Need for Speed” Would this do for an ISP marketing slogan? In today’s cutthroat internet business, ISPs need to act more proactively in creating the best marketing gimmicks that sell. Providing customers with a mere basic internet connection to be able to do standard web activities like accessing email accounts, browse or post on social networking sites or download files, are not enough to sustain business stability and continuous patronage. ISPs need to come up with something new all the time. Creative marketers never run out of ideas and one can do both hands and feet fingers count to name but which would be the best tactic to launch to the kind of market you serve. At this point, some friends would like to share some proven marketing tactics. NetEqualizer has tips to make ISP business more profitable: A customer base that you can handle If you’re a startup ISP, it is wise to initially maintain a decent number of customers of around 500. Easy payment schemes
How Bitcoin is Changing the Global Economy The term “bitcoin” is being thrown around so much that almost everyone has an idea of what it’s all about. Since it was first introduced in 2008 by the pseudonymous Satoshi Nakamoto, Bitcoin has steadily worked its way towards dominating every aspect of the online community. From buying phone credits to shopping for clothes online, there is no financial transaction that the cryptocurrency is not good for. In recent weeks, Bitcoin has experienced a surge in value as more and more people are cashing in to mine their own digital currencies. Though it fell back slightly, financial and economic experts are expecting the cryptocurrency to remain robust and will eventually create a lasting and significant impact on the global economy. For B2B managers and execs, bitcoin may seem like an attractive financial item to invest in. Related: Top 10 Tech Niches to Invest in for the Year (Salesforce) Reduced reliance on fiat money Access to a credit system Regulation of cryptocurrencies
How IT Sales Are Made: A Journey Through the B2B Pipeline Every B2B marketer worth his salt knows what a sales funnel means. It’s a fancy word that refers to the process of guiding customers towards making a purchase. What could possibly be harder than that? Well, leading a prospect towards a purchase is nothing like a healthy stroll through the local park. And it sure is nothing like convincing your uncle to buy you the latest game console for Christmas. For IT companies, engagement is the world. From bad leads to building trust, IT companies are certainly in a pinch when it comes down to maintaining a healthy funnel. Learn more about the ideal structure of B2B Funnel and five essential stages in a B2B sales process here at ITSALESLEADS. >>
Social Media Impact On App Marketing: Practices To Follow Everyone of us know the power social media holds for the branding of apps. It connects, it reaches easily to everyone and the biggest benefit, it is GLOBAL! When something goes global you could easily guess the power it holds for the good of a brand. The giant social media platforms like Facebook is no doubt an exceptional network but the podium can only benefit if you know the “how to” of the same. Related: 3 Ways To Generate Leads Using Social Media Prior to discussing the practices, let’s have a look at the benefits of app marketing through social media platforms. Offers a perfect option with segmenting optionsAre cost-effective for every businessAre global that makes app branding possible at a fraction of costHelp gain interests of millions of users The Dos and Don’ts of App Marketing Practices on Various Social Media Platforms Instagram Share relevant images: It is advised to use real & relevant images of your app screenshots. Facebook Twitter A look at the Practices to Embrace
Branding Ideas for Cloud Computing Companies We don’t need Coldplay to tell us about number and figures in the cloud computing industry. But Statista sure does have all the information we need to get us started on building a cloud-based service. Cloud computing remains to be an important driver for growth in the IT industry and it makes perfect sense for this segment to grow exponentially. More and more companies are looking towards the cloud (particularly software-as-service) to streamline essential business processes. From CRM down to lead management, you can never really deny the value of cloud-based services to the broader aspects of managing a business. These realizations will only propel growth even further. These numbers only indicate that there is greater adoption among businesses that need to cash in on the cloud to improve operational performance and revenue generation. Related: Marketing: How to Convince Prospects to Move to the Cloud Want to get a large slice of the cloud market? Authenticity is key Make connections
How IT Sales Are Made: A Journey Through the B2B Pipeline Every B2B marketer worth his salt knows what a sales funnel means. It’s a fancy word that refers to the process of guiding customers towards making a purchase. What could possibly be harder than that? Well, leading a prospect towards a purchase is nothing like a healthy stroll through the local park. And it sure is nothing like convincing your uncle to buy you the latest game console for Christmas. For IT companies, engagement is the world. From bad leads to building trust, IT companies are certainly in a pinch when it comes down to maintaining a healthy funnel. The ideal structure Apparently, there are no standards in creating an ideal sales cycle. What’s important to consider is for organizations to define their processes well. Writing for HubSpot, Taylor Burke was able to outline the five essential stages in a B2B sales process. First stage: Awareness Related: How to Find (and Win Over) New IT Clients Second stage: Maintaining interest Third stage: Creating a proposal
Aim for Better Opportunities with these IT Lead Generation Boosters There is a need to boost IT lead generation as quality sales leads pose a major challenge for the IT services sector this 2015. However, you are not going to achieve them merely through simple branding adjustments and manpower investment. On the other hand, there are wiser options to consider in boosting high level opportunities. Social media Some businesses in the B2B services sector use social media platforms mainly for demand generation activities but there has also been lead generation-related activities as well. Pro Tip: Use analytics tools like Google Analytics to help you optimize your social media content and align them with the specific interests of particular groups. Mobile Analysts point out a significant rise in mobile marketing as more B2B buyers will depend on smartphones and other devices to access email and execute business decisions, with an expected 87% accounting for mobile-attributed B2B sales by 2017. Pro Tip: Put functionality above everything. Video Telemarketing