What’s pulling your B2B Lead Generation Campaign Down? A Troubleshooting Guide Every B2B marketer knows that lead generation poses the biggest problems and risks. From 2012 to 2013, BtoB Magazine found that B2B lead generation is the top challenge faced by many. Other marketing institutions concur with respect to revenue generation and business expansion. It is thus essential to provide marketing methods and strategies in order to gain big from producing qualified B2B leads. Apart from strategies and methods, it is also important to develop specific campaign areas. We can think of the B2B lead generation process as an organic structure. It is in this respect that businesses focus on critical campaign components, from lead nurturing down to appointment setting. Now, this is also a challenge in and of itself. Along this line, a nifty guide is needed to achieve smoother marketing operations. Optimize your email campaign Is there a poor volume of email response rates? Minimize automation Are you relying on marketing automation for B2B lead generation and nurturing?
Callbox Launches iCalendar Encino, CA – April, 2013 – Callbox has launched the latest update of its PipelineCRMplatform, now fully integrating iCal and allowing call center agents, clients, and leads to instantly add business appointments, meetings, and other important events to their own calendars with a click. At the moment an appointment is formally qualified, an iCal invitation is automatically sent to both the prospect and the client. Each can “Add to Calendar” with one click, regardless of their internal platform. The system sends another email notification to alert both parties two hours prior to the actual meeting, thereby increasing show-rate. “Since integrating iCal into PipelineCRM for both in-house and client interfaces, our show-rate increased from 40% to over 80%! “Our appointment setting experts know precisely how difficult it is to set a qualified appointment for a client. iCal supports all leading calendar formats including Google, BlackBerry, Apple, IBM Lotus Notes, Yahoo!
Psychological IT Lead Generation: 3 Ways to Influence Buyers Suppliers of IT and software solutions are always finding ways how to market their products well. They can’t risk being content with just one IT lead generation and appointment setting strategy. As far as we know, the B2B market is highly erratic. There’s no telling if a buyer will still consider purchasing your solution tomorrow! Marketers need to learn how to adapt well to this kind of atmosphere, where buyer perceptions change as easily as Apple rolls out new versions of the iPhone. The first effective thing to do is for IT vendors to know how their audience ticks. Considering that it’s utterly impossible to control buyer behaviors, the only thing left to do is to guide them into making the purchase. You would need to go deeper into the mind of your audience. Phone surveys. Market research strategies are an excellent way to extract vital customer information you can use to make better messages. You might also like: Three Ways to Lower your IT Lead Costs Go visual. Watch your analytics.
6 Tips for Financial Service Companies on Social Media Odysseas Papadimitriou is CEO of the personal finance social network, WalletHub and the credit card comparison website, CardHub. Prior to entering the world of entrepreneurship, Papadimitriou worked as a senior director at Capital One and oversaw the company’s credit card marketing program. It took the Securities and Exchange Commission until April 2, 2013, to give publicly-traded companies the go ahead to disseminate official information to investors via social media. Think about that for one second, and keep in mind that the decision actually came 19 months after Wall Street was #Occupied. That notion seems more and more quaint by the day, as banks navigate a minefield of irate hashtags like #TargetBreach, #BankTransferDay and #AskJPM, while social media continues to seep into nearly every corner of everyday life — from the Super Bowl to the State of the Union. Here are six tips to ensure that your company’s social media strategy packs a major punch. You are in a time-is-money industry.
Poor Conversions? Better Use Progressive Profiling Progressive profiling is one strategy B2B marketers can use for a more effective lead capturing. Hardly anyone can fall flat from using this lead generation strategy for acquiring crucial intelligence on certain prospects. A HubSpot blog post by Lisa Toner shows that progressive profiling can improve a potential client’s conversion rate by up to 120%. But how is that even possible? Simple: progressive profiling uses a lot less form fields. Furthermore, progressive profiling allows for more effective personalization in that it enables you to constantly develop relatable questions that can attract additional client information. Ultimately, you are able to build a full profile of each contact that enters your landing page and thus improves your lead generation and lead nurturing activities. To develop your progressive profiling further, a few things warrant attention: A/B test your visual presentation Related Post: Software Retailer Revamps Marketing Strategy, Improves Conversion
How NOT to Market your Product: 9 of the Worst ... - Sales and Marketing Strategies - Quora #1: Malaysia Airlines: Bucket List Still reeling from two tragic disasters in 2014, Malaysian Airlines tried to make it three in a row by launching a promo called “My Ultimate Bucket List Contest”. Home If you recall, more than 500 people perished when two of Malaysian Airlines’ planes crashed within months of each other. Now the genius who came up with Malaysian Airlines’ “Bucket List” contest has a lot of explaining to do (Not if he’s been fire already. While it would have been brilliant under normal circumstances, the company’s recent history is far from normal. Related: What Marketing Lessons We could get in Steve Harvey’s Gaffe at Miss Universe #2: Coors Rocky Mountain Spring Water It’s just not wise to sell a non-alcoholic version of one of the most recognizable beer brands in the US, if not in the world. According to the company itself, Coors has brewed its iconic American lager with Rocky Mountain spring water since 1873. Free Images - Pixabay
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.
Consulting 101: 4 Ways to Get Consulting Prospects to Buy Image source: Photospin.com You want to expand your consulting practice by expanding your current client base. You may be stretching yourself thin but unless your consulting gigs are the type that take up 110% of your time every time out, then you usually want to make sure you have several streams of income going at once, and that you're constantly marketing to draw new prospects into your sales funnel. You need to cover yourself because no matter how good of a consultant you are, you'll still have the occasional cash-strapped client who waits till the 11th hour to bail on you. It happened to me this past month so it is certainly fresh in my mind... Change your payment terms. Throw in two freebies. Give them more of the same, but for the same price. Offer to “look at” something that is a need for them but may be outside of your normal services. Summary © 2016 Attard Communications, Inc.
Blogging Tips to Generate More IT Leads Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Most IT and software companies reported to have gained at least one customer using their blog. With regards to quality of IT leads, blogs trump all other social media platforms, which is all the more reason why companies should focus their social spending for that particular area. Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump.