Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox Industry Software (CAD, 3D and Product Lifecycle Management (PLM) software solutions) Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Australia Target Industries Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. B2B Leads : The Marketing Way: Unpredictable Prospects are not an Excuse for Failing Sales. Here’s Why. Marketers are in a constant struggle to maximize their lead generation and appointment setting activities. There is always a desire to expand profits and improve the public perception of one’s brand by capturing customer loyalty. But it’s an unstable world the B2B market, where everything that shouldn’t happen can happen. For instance, there is always a possibility that a high quality lead would turn you down at a moment of critical importance. It’s not because the lead is half-baked, but because it’s just that unpredictable. Some marketers link lead unpredictability to failed sales opportunities. One way of course to confront this issue is to keep your buyers motivated, but is this really the case? It’s not really a case of knowing what the prospects want. 1. “Without a documented sales process that reflects current reality and is well understood by all customer-facing teams, a lot of problems quickly appear,” says Revenue Ramp Up founder Mike Andrews in this post. 2. 3.
6 Email Marketing Strategy Tips from the Top 280 SaaS Companies There’s nothing more frustrating than knowing that you’re making mistakes that others have long since solved. If you could learn from their mistakes you could avoid repeating them yourself. This is especially true with email marketing strategy. You’ve put the effort into getting your subscribers on your mailing list, so the last thing that you want to do is risk losing them by messing up. Sent too many emails in a day? No matter what mistake you make, you may as well have poured your marketing budget down the drain if your audience unsubscribes. I signed up to the top 280 SaaS companies (including the Montclare SaaS 250 and the top startups in AngelList) with the details of a fictional Vodafone employee to see how they implement their email marketing strategy. Follow up for 9 days on average One of the biggest mistakes you can make is following up with a lead for too long or too little time. The magic number? Follow up for 23 days if you’re also using voicemails Send one email per day
Effective Content Promotion for Lead Generation Like it or not, content is dominant in B2B lead generation. The facts speak for themselves. Nine out of 10 organizations use content as their main marketing tool, according to the Content Marketing Institute. As much as we want to be positive about these numbers, we still cannot ignore complex factors that come into play. To maximize your content experience, try these tips out: Email. Blogging. Events. Why Bad Telemarketing is the Real Problem Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?” And of course, there are no shortcuts. Doing away with call scripts There is a reason why Hollywood actors need to read scripts. Related: Don’t Waste a Moment! Making guesses Never assume what a prospect wants to hear. Become needy Set up intangible targets
Successful Partnership with IT Heavyweight Industry IT, Technology, Tech consulting Location Richardson, Texas, United States Headquarters Campaign Type Lead Generation, Appointment Setting Target Industries Any (Large corporations) Target Contacts CIO, CTO, IT Director, System Administrator, Infrastructure Manager The Client The Client is a progressive internet and information technology company whose aim is to provide customers with the best range of products at the most competitive price. The Challenge The Client needed research on companies that had either current or future plans of ERP implementation.
Conversations to Conversions: A Rundown of the Top Email Writing Tips According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase. In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes. Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity. With that said, here are some writing tips to consider in your next email campaign. #1) Stellar Subject Lines First of all, let’s focus on that part of an email where the recipient sees first. And to tell you the truth, it’s not that easy.
Top Tips to Find the Right One..The Right Database Vendor That Is When you are out looking for a database vendor, you need to face two important challenges: finding out which company best fits your needs and finding one that can actually deliver the results you wanted. You would not know in both cases unless you actually “follow your gut” and hire a vendor “you think” is a good match. But more often, this will only result in hiring solutions providers that are unable to provide solutions at all and instead give you invalid addresses and low-quality leads. Better stop chasing invalid contacts before it’s too late. So, is there a safer way for selecting the most appropriate vendor match? Luckily, there is. Seek them out We can say something about how looking for a database provider and searching for a soulmate can be similar. Related: Answering Quora: Is there such thing as a good B2B lead Generation Company? Define what you want As the enterprise owner, you have a clear picture of exactly what you need. Work with your team Attend industry events
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. Lead management processes are practically complicated to begin with, and you will need expert hands to manage your lead nurturing activities as efficiently as possible. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines.
Why You Need to Stop Chasing Invalid Addresses Email marketing has always been about outreach. Aside from the traditional methods of acquiring quality leads, you also need to do a great deal of email blasting to capture prospects and nurture them as they venture deeper into the sales pipeline. Marketing expert David Newman tweeted: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” In terms of establishing better client ties, you can only depend on emails to deliver the relationships you need in order to close more sales. But let’s say you already have a list of contacts to engage and you are ready to start an email campaign that is sure to bring in more clients to your basket. This brings us to a topic that is as close to the heart of a B2B marketer as content creation. Related: Top Reasons Why Entrepreneurs Badly Need Email Validation But what makes bad email addresses? Related: Declare Your Independence from Bad Data: A 5-Step Plan Related: Grow your Email List: Give more than you can Take
150+ Software/Tech Marketing Stats to Help You Plan for 2018 - Callboxinc.com Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan. 4 Goal-Specific Ways to Measure Influencer Marketing ROI It’s hard to believe now, but two years ago, “influencer marketing” barely registered on Google Trends, receiving just six percent of the interest it does today. When we launched Shopping Links, an influencer marketing platform connecting fashion and lifestyle bloggers and leading international brands, many marketers didn’t know the term. The only way for brands and influential bloggers to connect was through expensive social media agencies, which offered little in the way of reporting. In this environment, measuring the impact of an influencer marketing campaign was nearly impossible. Thankfully, influencer marketing has become far more transparent. How you measure your own ROI on influencer marketing depends largely on your objective. These brands will all approach their ROI differently. Goal: Visibility Whether you’re promoting a new brand or introducing a new product, sometimes your primary goal is visibility. Goal: Engagement Goal: Content Goal: Revenue Affiliate Links Promo Codes
Better Business Decisions by Enhanced Customer Data Analysis - GetB2B Leads One thing that businesses relatively do is make decisions. At times, decision-making becomes a crisis but when done under thorough planning streams, it can lead off bad pathways and create fruitful ones. Often, we get too excited and quickly decide to kick off a lead generation campaign but miss on the most important part of the process – customer profiling. It’s important to put more emphasis on data quality by having regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. Data cleansing/data scrubbing, data verification, deduplication and database management are service processes that you may use. Here are insightful processes on enhancing customer data for deeper profiling and analysis. Data Cleansing / Data Scrubbing Data Verification Slideshare notes that data is an integral aspect in enabling decision making. Data Deduplication Database Management