B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. Authenticity Is key According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. Do your homework Do you know what pains your B2B buyers? Think outside the box Be a presence
Malaysia Lead Generation Tips: Delegate For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
Communicate Well And Start Generating Qualified B2B Leads One of the nice things about our current business environment are the availability of ready information, both on the customer and the provider sides. With the explosion of social media and other information sites, information is right at your fingertips. While this can be a great help for your lead generation campaign, this can also act as a double-edged sword. Using shock tactics can be a good idea, but you must remember to keep things under control. It is all about you and your message.
How To Motivate Your Inside Sales Team In Three Ways If there is anything you need to keep in mind in you lead generation campaign, it is the fact that success is built around your inside sales team. They are the people responsible for meeting business prospects, offering them business solutions, as well as negotiating with them. You will not be able to generate a lot of qualified B2B leads if you are lacking in terms of manpower. For one, you should create a community of ownership in your company. As a small business owner, it is easy, too easy, to think of your people as mere resources that you just throw into the sales process. Related: Looking for Asia Pacific Leads? Second, always think that your business has a purpose. Unless you are a non-profit organization, you ought to be earning money, right? Related: Good Sources of Qualified Appointments in Singapore Lastly, you should stay positive. As the business owner or manager, you, of all people, should have a positive outlook over things. Learn more sales and marketing tips in Malaysia!
Thinking Strategically In Lead Generation Handling a small scale business can be a challenge for entrepreneurs like you. It will not be surprising if you juggle between manager, accountant, promoter, travel agent, and auditor all at the same time. It does make you wonder if you still need to add strategist for lead generation. But that is the one thing you should never do without. Do not assume that the current thinking is correct – there is such a thing as market evolution. All these play a key role in strategic planning for your lead generation campaign. What To Do When Speed And Quality Collide In Lead Generation? As a salesperson, every time I handle a lead generation campaign, I often ask myself, “What’s important for my client, Quality or Quantity?” If I will to put myself in my client’s shoes, of course I would be happy to have a huge amount of lead. However, what’s the use of 50 leads if you can’t convert them right away into sales? So, is delivering few high quality leads enough to keep your company running despite very low revenue? Well in my own opinion, both quality and quantity of leads are important in the success of a business. In today’s sales cycle where it takes longer for every salesperson to close a sale, having huge number of leads in a short period of time is also important especially if you’re building good relationship with your prospects. Related: Lead Nurturing: Guide your B2B Lead into Sales Funnel [INFOGRAPHIC] On the other hand, having high quality sales leads can help drive revenue for your business. So, if you’re choosing between quality and quantity, it should be both.
What To Do When Starting Lead Generation In terms of successful marketing campaigns, it is very important that you know where to start. Like everything you do in life, you need to have a concrete plan in place. Otherwise, you will be lost along the way. It is the same thing when you are conducting lead generation campaigns. First, you must be able to form the right team in business. Second, you need to know exactly the kind of market you wish to penetrate. Lastly, you should try leaving your comfort zones. That is the basics when starting a successful lead generation campaign.
The Seven Deadly Sins Of Lead Generation Starting your own business can be the most exciting chapter of your life. Finally, you can be your own boss, managing people under you, and exploring lead generation possibilities that can help improve your bottom line. It all seems rosy, right? But once you put things into practice, well, you might discover some things that can give you problems. Make a mistake, and all your efforts can unravel. That can affect your ability to generate sales leads. Greed – maximizing profits is good, but too much of a good thing is bad. So, which of these lead generation sins are you guilty of?
Increase your Fill Form Conversions with these 7 Calls to Action If your fill forms aren’t producing enough conversions, consider tweaking your call to action. In his article for TorpedoGroup.com, Experience Oxfordshire Marketing Head Martin Walker listed the top seven calls to action that can guarantee a significant boost to your lead generation. 1. Latest Guide on Running a Multi Channel Marketing Campaign. It takes considerable time to research, write and design an eBook – so don’t give it away without getting anything back in return. Related: B2B Lead Engagement: How to get more Website Response 2. &THEN: Join Callbox for something new in Boston! Webinars are a fantastic way to position your company as a thought leader, and can provide you with an ideal platform from which to interact with your audience. Case Study: Callbox Packs Webinars for Software Company 3. Encouraging your website visitors to share your content with their network, will broaden your reach and get more people talking about your brand. Related: Building your Brand? 4. 5. 6. 7.
Malaysia Lead Generation Tips: Leverage your Existing Customers For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
The One Lead Generation Skill You Tend To Forget For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
Selling In Malaysia Can Mess Up Your Lead Generation For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites.