Canal + Schémas Voilà une nouvelle preuve de l’excellente collaboration entre l’agence BETC Euro RSCG Paris et Canal +. Cette série de prints intitulée « Schémas », ou, au choix, « J’ai envie de faire … », met en avant le soutien de l’annonceur envers le cinéma, le vrai ! Ceci en vulgarisant de manière simple et drôle les étapes de conception de différents types de films ! Trop bon ! Trop beau ! Vous savez maintenant ce qu’il vous reste à faire … ! Agence : BETC ParisAnnonceur : Canal +Source : www.ferembach.com Hello, Ola !
50 Fantastically Clever Logos I know everybody and their brother does logo roundups so you’re probably sick of them, but I don’t believe I’ve ever done one and there is a particularly impressive brand of logo design that I wanted to point out. Today we’ll look at 50 logos that are the result of going beyond the typical thought process and injecting a little wit and hidden symbolism into the design process. What Makes a Logo Clever? To explain what I mean by “clever” logo design, let’s take a look at a typical logo, (i.e. one that isn’t clever). The logo above is a nice piece of work. However, my favorite type of logo design is that which takes the assignment one step further. These types of logos make you smile at the brilliance of both the idea and the execution and have several layers of meaning that can hit you in waves. I’ve broken down this collection into three categories: visual double entendres (two things in one), word and character art, and ambigrams. Visual Double Entendres Lion Bird Chad 2010 I love this one.
Insurance against sunsets: Munich Re steps in if your solar panel provider goes bust With solar panel manufacturers dropping like Arkansas blackbirds, Germany's Munich Re is coming to the rescue. It is now selling insurance that protects solar park operators in the event that their panel provider goes bankrupt. In partnership with Deustsche Bank, Munich Re will indemnify the operator after the manufacturer tanks, should panels deteriorate below guaranteed performance. It will also "provide the financing to compensate for the reduced output," according to a press release announcing the product. The insurance in effect picks up where the manufacturer's warranty leaves off after bankruptcy voids it. The optional coverage applies to utility scale solar projects, or anything over 20 megawatts. Without such insurance, banks may refuse to lend the capital necessary to build solar farms, Munich Re notes in the release. For insurance companies like Munich Re, there's an extra incentive to support renewables. Photo by MarkHalperJournalist More Sunrise, Sunset:
Pub Wrangler 2011 : jeans en cascades Par Xuoan D. il y a 3 ans La marque de jeans Wrangler et Fred et Farid nous surprennent une fois de plus. Avec ces nouvelles prints, Wrangler conserve son slogan « We are animals ». Mais exit le photographe branché Ryan McGinley cette fois-ci, place au photographe Cass Bird… qui va « tout péter ». Wrangler nous propose une série de photos de cascades bien réalisées qui tente de montrer la résistance de leurs jeans. Le jour où vous avez l’intention de traverser une vitre ou d’assister à une explosion, pensez Wrangler. La précédente campagne avait remporté un Lions à Cannes en 2009. Et en bonus, le making of du shooting dans les studios Paramount à Los Angeles. Wrangler : Ils ont le feu en eux une vitre intacte le monsieur, il est passé à travers Making of de la campagne Wrangler Stunt Farid conduit très bien la golfette ;) Crédits : Agence : Fred et Farid Annonceur : Wrangler Photographe : Cass Bird Array
Creative bus stop advertisements A great way to gain exposure for your product or service is to advertise at bus stops. People have to wait until the bus arrives and do not have too much to do besides waiting. But also drivers and pedestrians get attracted by bus stop advertisements. This month I have selected the most creative bus stop advertisements that make you look twice! View all bus stop advertisements after the jump. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 3M: Security Glass 24. 25. 26. 27. 28. 29. 30. 31: Smirnoff: hut Also Stumble upon: Creative Elevator Advertisements
100 publicités minimalistes Par un design épuré une approche élémentaire , la publicité minimaliste est un mode de conception à la fois simple et très compliqué. Faire passer un concept et une idée en montrant le minimum relève d’un exploit presque artistique. Pour l’inspiration, découvrez une sélection de 100 publicités minimalistes. [ad#ad-1] Le choix des formes, des mots et des couleurs sont d’autant plus importants dans la création d’une publicité minimaliste que sa composition très épurée ne pardonne aucun faux pas. La simplicité est la sophistication suprême disait Léonard de Vinci en son temps. [ad#ad-2] Pour aller plus loin et si vous avez apprécié cette sélection de publicités minimalistes, découvrez également une compilation de 100 affiches minimalistes de films. Bordelais, consultant web & social media en agence, je suis aussi passionné de photographie, des arts graphiques en général, et du design.
21 Creative Double Page Magazine Ads Today, let’s take a closer look at magazine advertising. You can consider it as more focused, therefore more expensive, alternative to newspaper advertising. Magazine advertising not only allows you to reach highly targeted audiences, as you can choose magazines that specializes in topics of interest to your audience but also tends to have a higher reader involvement which means that more attention is being paid to your advertisement. Also, you shouldn’t forget to make use of a better print quality, which is more suitable when advertising premium products. Finally, magazines have a much longer life compared to newspapers which are usually thrown away the same day they are bought. However, long lead times means you have to make plans weeks or months in advance. Today, when a single person sees about 3000 ads each day, and we are becoming more and more blind to advertising, companies must find new and creative ways to catch consumer’s attention. Greenpeace: Tree Adidas: Forever Sport
40 Handpicked Free Fonts For Graphic Designers If you are here it’s definitely because you are interested in updating your list with fresh good looking fonts. Every designer from the biggest ones to the smallest (depending the popularity) uses free fonts. Some of them takes a free font and modify it to look more unique and integrate better with the design. A few days ago, I have published jquery upload plugins and a huge collection of photography logos. I hope that you will like these articles and today I promise to you that you will also like these free fonts collection. You may also like: 1. Juice 2. Lot 3. Zag 4. Quad 5. Badabum 6. Anivers 7. PincoyaBlack 8. High Five Font 9. Sat Free 10. Dan Free Font 12. Otari 13. Hand Of Sean 14. All Over Again 15. Denne Shuffle 16. Roke1984 – Free Font 17. Sober Buzzed 18. Sketchetik 19. Disorder Type (2010) 20. Null Free Font 21. Bellerose 22. Bleeding Cowboys 23. Champagne & Limousines 24. Eurofurence 25. Existence Light 26. The Lobster Font 27. Age Free Font 28. Val Stencil 29. Melbourne 30. Four Free Type! 31. 32.