3 Steps to Enhance your Corporate Event’s Impact A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event. It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data It is vitally important to know and understand your audiences’ roles and requirements.
Understanding the Basic Pillars of Proper B2B Lead Prospecting Lead prospecting is about searching for the right people to fill your pipeline. Numerous factors are involved in this aspect and conforming to these basic tenets can benefit your B2B lead generation strategy. The processes are simple enough. You will only need to locate your prospects. Also, you will need to prepare a profiling scheme which can serve as your reference. Opportunities abound if you prospect not only for people that suit your audience profile, but also for people that are mostly likely to purchase the products you offer. But to realize these would require understanding the basics of proper lead prospecting. Focus on engaging rather than selling. Establish credibility. Don’t go beyond your limits. Analyze core marketing processes. That prospecting is an easy venture doesn’t coincide with actual experience. Please follow and like us:
Why Telemarketers Love/Hate their Job In B2B marketing, we are always faced by the prospect of getting rejected. You pick up a phone, conduct a cold call, and talk with a prospect only to find he or she has no interest in your offers. Isn’t it just frustrating? Others will say that B2B telemarketing should always be frustrating, especially when it is specifically done for generating sales leads. There’s no wonder why telemarketers hate their position, being at the frontlines of prospecting for leads and setting up sales appointments. Having to deal with irate prospects is just too much for someone to bear. Aside from securing a fresh group of B2B sales leads for our respective businesses, we are also partly responsible for solving certain issues that clients want to streamline or optimize. We can see here that the telemarketer is in a love/hate relationship with his or her line of work. There are advantages and disadvantages when it comes to contacting leads through phone. Give value to politeness. Be clear and concise.
Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: The ResultsThe Client was one of Callbox’s first accounts in the Asia-Pacific region, and it has continued to use its services since the first campaign in 2007.
How Event Companies in Singapore Make Their Events Successful • Singapore Event Telemarketing Blog Event planning is a huge industry in Singapore. This doesn’t come as a surprise as this dynamic and diverse city has all what an event planner needs. It has a wide range of world-class venues, efficient public transport system, and for twelve years, it has remained as Asia’s Top Convention City in International Congress and Convention Association. But just like in any other industry, there are top players in the event planning niche in Singapore. What sets these companies apart from the rest is their ability to turn every event into a successful one. They’re able to do that because they do things in certain ways. They use multiple channels for marketing. They customize invitation for a specific group. They create a system. They master the art of management. They are excellent communicators. Event planning can be pretty challenging especially if you’re a beginner. #Event planning tips#Singapore Event Companies
Lead Nurturing Tips to Hike up Conversions In any marketing endeavor, it is essential for businesses to have an effective lead nurturing platform. Having one entails an improved CRM experience and contributes to the overall success of a business organization’s B2B lead generation and appointment setting strategies. Lead nurturing isn’t well off however with just engaging prospects. A truly efficient telemarketing and email program should be geared towards hiking up conversions of people into sales leads. Lead conversions are a crucial gauge that indicates whether your marketing strategies are functioning enough to produce a high rate of revenue. Their effectiveness is tied to that of nurturing B2B leads for the sales pipeline. Here are several ways to get better at nurturing your leads and turning them into valuable business opportunities. Learn about the market Aside from knowing what individual prospects want, which of course is a tedious process, businesses can do more with a general picture of buyer preferences. Get SMART
GUIDE Coaching – Bringing the best out of a B2B Telemarketer Telemarketers possess both the pride and pressure of the company they’re representing, that is why they need to be continually developed and coached. This is most notable in outsourced telemarketing and lead generation services companies wherein their agent workforce is the product itself. These firms usually have a dedicate team leader, quality assurance analyst, and sales coach to make sure the standards of the company – as well as that of the clients – are met. But how does one really coach a telemarketer, knowing that each one is as unique as the other? Monique Honaman, a partner at ISHR Group, shares in an article about how they created a coaching model called G.U.I.D.E. which stands for: Ground – This step embodies the essence of engagement. Understand – In this step, you and your coachee gain mutual clarity on her intentions and vision, either for the short-term or long-term.
Of Growing Your Business In Australia And Lead Generation The bigger your business is in Australia, the greater the challenge to make it grow. This is a truth that you will agree with. With the economy getting hit by the mining industry’s decline, a lot of business owners feel that the inevitable is coming. Still, it can be an opportunity for you, if you know what to look for. This is the reason why you need B2B leads. While it may be true that sales are slow, the demand would still be the same. The challenge here, of course, is your choice of agency to leave the job to. As a business investment, you will agree that an outsourced lead generation team is what you will need to grow in Australia’s current business climate.
Handle Price Objections The Telemarketing Way When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Now, if this is your first time to start such a campaign, it is always good sense to study the ways on handling price objections. Being PreemptiveAnticipating what your prospect might say as an objection to your price will allow you to state the benefits of your offer. There are so many ways to deal with price objections in your B2B lead generation campaigns.
Advertising Services Finding lead generation solutions for both direct response and brand marketing services has never been easier. While parameters for qualified advertising sales leads are not always the same with every advertising company, we are always able to find a fitting solution for each of our clients. We promote your advertising services to high profile decision makers such as Sales Managers, Chief Marketing Officers, Sales and Marketing Directors and VPs, CEOs, and Presidents of various corporations, non-profit organizations, and government agencies. Our solutions are designed to reach the following target clients: Fortune 100, 500 and 1000 companiesRetail businesses with multiple locationsService businessesAutomotive businessesAdvertising agenciesSign makersHealthcare companiesCompanies that frequently advertise in catalogs or magazines Our telemarketing lead generation services provide leverage to online/offline advertising campaigns including: