Year End Marketing Trend Report in Asia 2015 ‘A bow, handshake, smile, eye to eye contact are just as important as the business itself’ said Judy Caroll in an article Expanding Business in Asia 2016. Asia has always been known for their rich culture and tradition that never get carried away by trends even in business they are very particular in their beliefs and they value real relationship more than ever but this does not necessarily mean that they would disregard changes that will improve their business. According to forrester.com, B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Hubspot survey, State of the Inbound 2015 Asia, also find out that, 3 out of 4 marketers in Asia prioritise an inbound approach to marketing. Digital Marketing has brought people, things, and places closer than one could ever imagine. A Cogent Content A content should be comprehensive, relevant and valuable. Mobile Marketing
Sales Volume Freeze Over. De-Frost through Effective Telemarketing Campaign While everyone knows that overrated theme song in that overrated movie, everyone has to be aware of the potential dangers of freezing sales volume. Photo by Freezing temperatures pose a great danger to a lot of things, even to B2B marketers. Ice-cold lead generation telemarketing programs are inefficient in the sense that they are not producing qualified B2B leads for the sales pipeline. It is thus vital for managers to maintain and enhance their lead generation program. Here are ways to defrost your telemarketing program and produce a good flow of sales closes. Don’t Settle with Rejections. Any experienced telemarketer can tell you that rejections are a hindrance. Track your leads. One way to know whether your campaign is producing as intended is to track the activity of individual leads. Manage leads. Change your perspective. Perhaps, one reason that your campaign is not functioning is because of your approach. Don’t let your sales freeze out.
Why Outsource Your Telemarketing Campaign? Advertising about your company is one thing, but converting that interest into actually sales leads is something that you should consider as well. That is why you need to use some effective marketing tools to support your campaign. Now, lead generation is a task that should not be taken lightly when it comes to advertising and marketing. Successfully negotiating a deal with a business prospects requires a lot of telesales experience, not to mention communication skills. In case you are lacking in those two points, it might be a better idea to outsource to a professional appointment setting firm do the job for you, just to make your job more convenient. While it is understandable that you want to personally handle the task of generating B2B leads, you have to admit that this is a task that may be beyond your skills.
The 4 External Reasons Why B2B Marketing Campaigns Fail Whether we like it or not, B2B companies face the possibility of failing. There will always be a Damocles sword dangling over the heads of managers. And regardless of what they do for the sake of improving their B2B lead generation and their revenue, the prospect of having one’s skullcap struck by the pointed blade is unavoidable. Here are some of the so-called external inhibitors to B2B marketing as mentioned in a Business2Community.com article by Ian Dainty: Economy – Recession In a recession, no matter how hard or persuasive your marketing is, you cannot get some companies to buy. B2B Competition All B2B companies have a lot of competition. Client Affairs There can also be external factors that can affect certain companies or certain markets from buying at a particular time. Government Regulations Basically, you are at the mercy of these factors, but it doesn’t say you can’t do anything to lessen their impact.
Increase your Fill Form Conversions with these 7 Calls to Action If your fill forms aren’t producing enough conversions, consider tweaking your call to action. In his article for TorpedoGroup.com, Experience Oxfordshire Marketing Head Martin Walker listed the top seven calls to action that can guarantee a significant boost to your lead generation. 1. Download now! Latest Guide on Running a Multi Channel Marketing Campaign. DOWNLOAD NOW! It takes considerable time to research, write and design an eBook – so don’t give it away without getting anything back in return. Related: B2B Lead Engagement: How to get more Website Response 2. &THEN: Join Callbox for something new in Boston! Webinars are a fantastic way to position your company as a thought leader, and can provide you with an ideal platform from which to interact with your audience. Case Study: Callbox Packs Webinars for Software Company 3. Encouraging your website visitors to share your content with their network, will broaden your reach and get more people talking about your brand. 4. 5. 6. 7.
Managing Customer Expectations? Then Use Telemarketing To Help You - B2B Lead Generation Australia When it comes to nurturing sales leads, one should not let your telemarketing efforts go to waste. Indeed, every customer you win and keep is an extra dollar to your pocket. You see, getting new customers can be a very expensive B2B lead generation activity. If you can keep your business contacts, then why not do so? This is actually a very smart marketing move. Which leaves us one important question: how do we keep our customers then? Going beyond seller/buyer – you need to build a stronger relationship with your prospects, that is why you should extend every effort to engage them in meaningful conversations, ask them about their family, what they do during their free time (if that is possible). It is all about managing, you see.
Marketing Automation: Hot or Not? While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud. Salesforce had just acquired the company in June. Could it really have made a difference that quickly? Or was Benioff justifying the whopping $2.5 billion price tag to shareholders? It nagged at me to get on the phone with people who know better (than me, that is) to answer the overwhelming question: What’s the magic behind marketing automation and why are companies like Salesforce and Oracle shelling out a billion bucks and more to add it to their arsenals? I recently hosted a webcast featuring a company called Demandbase. “Companies are spending a lot of money on marketing, and marketers are spending a lot on technology, but what kind of technology you buy depends on your type of business,” he said.
Although Telemarketing Is The Best Method, It’s Best To Learn These Tips For Social Media Marketing One of the oldest and yet the most reliable and efficient marketing method in generating qualified leads is telemarketing. Through telemarketing, IT companies, for example, can easily and conveniently gather as much IT leads as it can so that it can gather more and more valuable information about their potential customers without going through all the trouble of going from one place to another via the traditional leg and/or drive approach. With the use of the telephone, they can do cold calling to talk with the decision maker. Since they only need a few short seconds or minutes to explain to the decision maker about what they are offering, telemarketing services are the best ways to convey any message. And since social media marketing is just like outbound telemarketing, there are some etiquette rules that everybody should know once they are logged on to any of these sites. Now, what more if this is done through telemarketing services when they do cold calling?
How To Pitch Your Sales In Malaysia In Just Two Minutes A challenge for a lot of marketers, even for the experienced ones, is how to pitch their sales, especially to Malaysians. A lot of business prospects often do not have the time to listen to your speech. In terms of success in your lead generation campaign, this can be a daunting situation. Of course, there is a way around it. And these are so easy to follow that convincing business prospects to become your next set of qualified sales leads becomes easy. And here is how you do it: Focus on solution – the problem is already there in the minds of prospects. Marketing Automation Archives While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud. Salesforce had just acquired the company in June. Could it really have made a difference that quickly? I recently hosted a webcast featuring a company called Demandbase. “Companies are spending a lot of money on marketing, and marketers are spending a lot on technology, but what kind of technology you buy depends on your type of business,” he said. Ott’s ultimate point is that marketing automation is but one layer in the marketing tech stack. “It’s kind of the girl with the curl right now,” Ott said. And an even smaller percentage actually have it. Marketers are increasingly being looked upon by senior management at B2B companies as revenue-generators. Salespeople tend to focus on the low-hanging fruit—big legacy clients.
Outsourcing B2B Telemarketing Services By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. Business to business lead generation is more than just the process of having a room full of agents making calls. One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease.