How To Create A Positive Business Image In Lead Generation A good business image is everything, let no one say otherwise. Think about the companies we know today, like Apple, Microsoft, Walmart, Ford, Pfizer, and even Gucci. When you hear their names, you recognize them immediately, right? First of all, you need to consider what your image in the market should be . Also, do not forget that creating a positive company image requires the use of various marketing mediums. Another point to consider would be the products and services that you offer your business. By cultivating a positive image, you ensure that your business will prosper in the long run.
Demand Generation Solutions for Startups SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. For better growth possibilities, take into account the following strategies for better brand awareness. Trade shows. Webinars. Slide presentations and infographics. To boil this all down, it is not necessarily that small-scale B2B companies cling solely to social media.
The Cardinal Sins Of B2B Appointment Setting In Singapore You have to be fast and effective in Singapore, this is the one lead generation rule that you should never forget. This may be a small country, but it plays a huge role in the global economy. A lot of businesses, both foreign and local, are heavily invested in the progress of Singapore. It would be the same thing for your B2B appointment setting company. With all the stress and pressure to dominate over the competition, some marketers make mistakes. Sure, this is normal, something you can resolve, but you should be aware of the seven major marketing gaffes you can make. Five Entrepreneurial Traits That Boost Your Appointment Setting Campaign In Singapore Anger – if you are the type of manager who constantly breathes down on your employees’ necks, well, be ready to receive a lot of resentment. Avoid these major sins, and your appointment setting campaign in Singapore will be just fine.
How to Make Current Customers in Singapore Renew Their Contracts Here’s a little trivia for you: Did you know that the most popular song in the world is not from your fave pop singers like Justin Bieber or Beyonce but from the big daddy animator Disney? Yahoo said the classic song “It’s A Small World” has been played more than any song in radio history for more than half a century. I’d understand if you would disagree as you may have your own personal choice for the recognition but there’s something in the song that appeals to both young and old audiences that keep them singing it over and over again, like it’s buried in their minds that automatically pops up anytime they’d feel like singing. Is that what you call LSS o last song syndrome effect? Like the disney song classic, you can make your business have the same effect on your customers – it can possess the power to be the first thing on customers’ minds when they thought of purchasing and make them come back to you to renew the contract or even add or refer another business to you. The NEED
Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). Typically used by B2C companies, TOFU has now become a popular means for getting the attention of more B2B leads at this crucial moment when more businesses are taking root in the Singaporean market. But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in?
The Many Pleasant Responses in Calling Irate Prospects in Singapore When you’re in the business that requires you to make sales pitches at people, or at least, get them ready to buy from a company (your client), you need to be ready for some ridiculous reactions. Why? Because we’re talking about using people’s time for something that they have yet to benefit from. Besides, nobody owes you anything, so don’t expect anyone to say “Yes” just because you want them to. Simply put, people are entitled to react negatively. While the worst case scenario would be your prospect getting all ballistic, there are cases that are not so bad. Scenario #1: Your prospect is BUSY and STRESSED Picture this: The prospect is right in the middle of something that is not only important, but urgent. Response: Open with a startling statement that’s both true and relevant. What to say: “I know my call couldn’t have come at a worse time, but…”“I am so sorry for catching you at a terrible/very inconvenient time. Or you can send the prospect this message instead: Check this out! “Ms.
What a Concept! Slices of Life and Marketing Wisdom from Robin Williams He could be anyone you wish him to be. But he was always good at what he loved: entertaining people. For most of his career, Robin Williams was a man of many faces who gave us every reason to love and laugh at life. Whether he was an air force radio DJ, an idealistic literature professor, an old, blunt Scottish nanny, or a wax replica of a rough riding US president, he always had something to say on issues that challenge our ability to smile. Take heed of these legendary words. “Boys, you must strive to find your own voice, because the longer you wait to begin the less likely you are to find it at all.” Perhaps, one of Robin Williams’ most compelling characters is that of an English teacher who rouses his students to break free from their ascetic chains. “I know size can be daunting… But don’t be afraid…” Playing a romantic mentor of a tap-dancing penguin, Williams teaches us that indeed size doesn’t matter. “Reality… What a concept.”
Global Media Runs On Accurate Market Data The Client Industry: Global Media Company Location: Singapore Headquarters: US Target Criteria Location: Singapore, Philippines, Malaysia, India Industries: All Industries Size: Medium to large Campaign 1st & 2nd Campaigns – Data Profiling 3rd Campaign – Survey, White Paper Campaign Objectives To profile the data and conduct a survey among the Client’s existing customers. Summary This global media company has proven its strength and flexibility in providing more than 30,000 marketing programs from the Fortune 50 to emerging start-ups for 17 long years now. First Campaign – Data Profiling (2013) The Client provided Callbox a list of their existing customers to be updated and profiled. Client’s Process: Note: The caller must not find/replace a contact and email address other than what’s in the list. First Campaign Result Second Campaign – Data Profiling (2014) Profiled by phoneProfiled by online sourcesEmployment validatedEmployment invalidatedUnreachable/No updates Second Campaign Result