How Did your Business Do this Year? The year is about to end. For some people, it only means one thing: celebration. But for many business owners, it’s more than just a celebration. Having a year-end evaluation is therefore not just reserved for employees but for businesses as well. Identifies Achievements The end of the year evaluation is meant for business owners to celebrate as it allows them to look into things that they have achieved for the current year. Determines Weak Points This type of evaluation also enables business owners to look into areas that didn’t work well. Improves Efficiency By looking both into achievements and failures, the year-end evaluation can pave the way for improving efficiency in any aspect of the business, be it in marketing, product research, lead nurturing, and so on. Develops the Lead Nurturing Plan Any business owner knows that every lead is an opportunity. Helps in Better Planning Some say the year-end evaluation is dead.
Anne Hathaway And Les Miserables: Lead Generation Lessons Gleaned - Malaysia B2B Lead Generation Watching Les Miserables a couple of weeks ago is a good reason for me to forget almost all the details about it. But, if I am to recall that one truly memorable scene, then it has to be that of Anne Hathaway’s performance as the tragic Fantine. Sure, her role is pretty short in the film, but her performance has been seared indelibly in my mind. That is what I call impressive. And that is also something that you can use in your lead generation planning. Keep in mind; you do not have to advertise much to generate sales leads. That key is your performance. Just remember that you are in the business of generating sales leads, where it takes time to engage prospects and get the B2B leads you want.
Where To Get Quality Business Leads For Your Telemarketing Campaign Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry.
Lead Generation Lessons From The MySpace Comeback - Malaysia B2B Lead Generation While MySpace may not have the same social networking power of Facebook, the mere fact that it still around (since 2003) does still give one some thought. Even after its near disaster under the hands of News Corporation, MySpace is still trying to get on its feet under Justin Timberlake. So what can we learn from the mistakes of the former social network giant? Can it be applied to our own business? Effective innovation – this was a point that MySpace did wrong. Playing on strengths – News Corp wanted MySpace to be another news and commercial channel for its business, an aspect that the site’s current users dislike. Security – this was a real weakness. What more can you add in the list?
Secret To Better Sales Leads Generation? It Is All In Rapport In terms of generating qualified sales leads, building rapport between you and business prospects is an important activity to do. After all, getting into the good side of business prospects is an aim that we ought to reach in all our activities. Building rapport is integral in our lead generation campaigns. Without it, we will not be able to generate the B2B leads that we need, not to mention failing to get interact effectively with customers. So, how will you do it? Personalize – from your emails sent to the telemarketing calls you make, you need to have some level of personalization to your prospects. Follow these business tips, and it will be easier for your lead generation and appointment setting campaign to perform. How To Train Telemarketers To Sell Your Products And Services Selling to business to business (b2b) companies requires a distinct type of telemarketing. To differentiate your telemarketing from other telesales efforts and to better market your offerings to your business leads, you need to help your telemarketer gain more than just simple knowledge of your products and services. Helping your telemarketer own the script Help your telemarketer feel important – most companies who use telemarketing to sell their products and services fail to welcome a new telemarketer into the company organizational structure. An easier, cheaper way Of course, to save yourself from the hassle of having to spend precious time training your telemarketers, you can always consider outsourcing your telemarketing to a business process outsourcing (BPO) company.
Marketing Automation Archives While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud. Salesforce had just acquired the company in June. Could it really have made a difference that quickly? Or was Benioff justifying the whopping $2.5 billion price tag to shareholders? It nagged at me to get on the phone with people who know better (than me, that is) to answer the overwhelming question: What’s the magic behind marketing automation and why are companies like Salesforce and Oracle shelling out a billion bucks and more to add it to their arsenals? I recently hosted a webcast featuring a company called Demandbase. “Companies are spending a lot of money on marketing, and marketers are spending a lot on technology, but what kind of technology you buy depends on your type of business,” he said.
B2B appointment setting Archives Lately, Malaysia’s training industry has been regarded as a high opportunity area. In light of an upcoming economic integration in the Southeast Asian region, there is a strong demand for training and skills development as the country prepares to enhance the quality of its labor force. For this reason, training providers need to address the increasing need for skills in areas such as education and healthcare. It is also vital for them to set appointments for leads indicating a desire to enroll. But it is not always easy. Training providers need wiser and more cost efficient approaches in improving their call campaigns and delivering high quality appointments. Here are some ways you can do to drive quality appointments and push your enrollment rate upwards. Know your target audience. Give prospects flexible options. Deal with declines. There are more ways for Malaysian training providers to apply in vitally winning enrollees during this time of great demand for manpower training.
Data Cleansing and Verification By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them. If data cleansing and verification is not your favorite job, we’re here to do it for you.
Call to Invite In the same way, corporate events provide wider insight and perspective. As knowledge sharing and networking have become highly essential in B2B culture, events allow vast opportunities in terms of building brand reputation and audience linkages. But marketing these events is another thing altogether. And sometimes, it’s more difficult than simply preparing the accommodations and looking for people to keynote the programs. Considering you have lot in your hands in organizing the event, we are here to offer event lead generation solutions that include: Measurable invitation campaigns via phone and email.Audience profiling to pinpoint personalities that match your requirements.Accurate reporting of turn out projections.Follow-up messaging for participants. We make sure that your list of attendees is filled with people who are not only interested, but eager to attend your events. Do you have an event to promote? See?
Top 10 secrets of SEO Today everyone wants to have better search engine result pages rankings. However only one can have the rank 1. Therefore you need to optimize constantly your websites and to have an edge over others you need to do something different and unique. You can do search engine optimization in-house, or if you don’t have any idea how to do it, you can hire the SEO services of an seo expert to help you. Following are 10 rare tips/secrets which can help you get high search engine ranks. First, many people still use directories and search engines give preference to websites listed in directories.
Secret In Innovative Lead Generation – The Inclusivity Too often, people fall victim to the notion that innovations in lead generation must come out of a closed room, from only a small number of people. Well, that would be a warranted mistake if they think of the likes of Steve Jobs, Thomas Edison, Henry Ford, etc. but those people belong to the surprising minority. If you want to have real innovation in generating B2B leads, you just need to open your doors and let others enter the picture. Believe it or not, the people around you might be the best source of innovative ideas in finding more sales leads. Remember, true innovation does not come from one man alone, nor does it require the input of only a few managers. Letting others have a say in what you do is not a bad idea at all.
Abusing SEO Techniques There is no such thing as a perfectly optimized page or site. There are going to be instances where some SEO techniques are not viable because of the site’s construction or programming. Search engines don’t want the perfect SEO’d site — they are more interested in what pages best fit the search by the users. If some of your page elements, such as your title tag and links, have the exact same text, your site could possibly be in trouble, because it looks like you are trying to manipulate the search engines. There are also words you should try to avoid using in search engine optimization. Natural Appearance Overusing SEO techniques may also flag your site as spammy and may de-weight your site. It is best that you try to make your site appear as natural as possible rather than being optimized to the max, which it makes your site look unnatural.