Challenges in Targeting Malaysia and What To Do About It Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market? How do Malaysian businesses perceive or behave towards lead generation as part of their marketing strategies? Let’s probe. 1. Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society. However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation. How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. How do we overcome this? 3. How do we cope with the challenge?
How To Get Into The Zone When Looking For B2B Leads Let us face it, generating good B2B leads in Australia can be totally stressful, time consuming, not to mention hard to get. It certainly calls for you to be totally focused in your lead generation work, not to be distracted, so that we can succeed at the task at hand. Practically speaking, we should be in the ‘zone’ in order for us to do that. The quality of our business sales leads are dependent on how good our actions are. But how do you achieve that feeling of concentration? It is fairly simple enough. There is no such things as a zone in new tasks – when you are in the ‘zone’, you are in a mental state where you continue doing your task at its best. Give it a try in Australian business.
Cloud Computing - B2B Lead Generation Australia Cloud Computing Lead Generation Offering to manage cloud-based services might not be as easy as you think. Convincing Australian businesses to trust in the security of your cloud is no walk in the park. Callbox can help you identify businesses in Australia that requires cloud computing services. Cloud computing services we cover: Software as a Service (SaaS)Utility ComputingPlatform as a ServiceManaged Service Providers (MSPs)Online StorageCloud Management Dial +61 2 9037 2248 to speak with a Callbox representative. Callbox and the Quartered Success of The File Transfer Expert The Client Industry: File Transfer Appliance Location: Singapore Headquarters: Germany A group of file transfer software experts from Germany founded this File Transfer Appliance Company in 1996 which later spanned to France and Singapore in 2007. The company stands on a mission to offer the latest Hardware Technologies coupled with the leading Software Solutions as “Plug-and-Play” appliances designed for security problems and compliance tasks. Target Criteria Location: Singapore & Malaysia Industries: Oil & Gas, Architecture firms, Precision Engineering firms, Property Developers, Advertising Media or Graphic Design Houses, Large Manufacturing companies, Government-linked companies, Lawyers, Health, Pharmaceutical companies, and Building and Construction. Annual Turnover: More than SG$ 2 Million Employee Size: More than 20 Target Contacts: Directors, Business Owners, IT Managers, Person in Charge of IT Campaign Type : Lead Generation Summary The initial campaign production delivered 19 leads.
Callbox Expands its Asia-Pacific Market Ultimo, Australia – June 2010 – Callbox Sales and Marketing Solutions, the world’s largest B2B lead generation company, announces the expansion of its Asia-Pacific (APAC) business operations to include the IT and Software Sales-and-Marketing Group. From its Asia-Pacific business hub, the company has built-out presence in the high-growth countries of the region including Australia, New Zealand, Singapore, Malaysia, and Hong Kong. It currently provides sales and marketing services to over 200 small to enterprise clients in the areas of IT, Software, Financial, and Commercial Services, and other competitive markets. For the last 3 years, Callbox has been extending its reach and aggressively expanding its current staff, to serve the sales and marketing operations of its clients across the Asia-Pacific region. These successes paved the way for the creation of a dedicated business department, the Asia-Pacific IT and Software Support Group.
Every Lead is Special (The Callbox Lead Nurturing Tool) I was never a fan of Hindi films until I was able to watch “Taare Zameen Par”. It’s a directorial Hindi movie by Bollywood star Aamir Khan which starred Darsheel Safary as Ishaan Awasthi, a child who had special learning needs. Ishaan’s parents misunderstood him for being a troublemaker and dumb, which resulted him being sent to a boarding school for boys to be disciplined. Ram Shankar Nikumbh (Amir Khan), a substitute Art teacher, discovered Ishaan’s special learning needs which were never known by any other faculty in the boarding school. Ram helped Ishaan discover his special skills, and nurtured him to understand his academic lessons through daily tutorials and mentoring. Nurturing means to take care of something or someone to grow or develop or succeed. Callbox just thought exactly the same for You. 1. At the start of your campaign, a Lead Nurturing tool is set up by the Team Leader to work simultaneously with the agent’s daily calling routine. 2. 3.
Understand your Singapore Market by Dissecting It We in the B2B marketing industry are fond of throwing around metaphors to describe how ferocious and contested it is to engage our target markets. But as executives in the IT services sector see their market as a battlefield of technical jargon and healthcare marketers see their arena as a merciless valley of risks, these metaphors are actually far from what their markets really are: as organisms. Back in high school, our biology classes involved capturing an animal and dissecting it for the purpose of having a better look at its anatomical structure and its importance to the animal’s survival. Moral considerations aside (after all, we’re dealing with metaphors here), dissecting a frog enables us to understand not just the mechanisms that allow it to jump very long distances, but also its biological make up in relation to its surroundings. But where does marketing fit in all this? Size. By understanding this, we can create a lead generation strategy that will work.
Professional Training Agency Grows Customer Base with Callbox The Client The Client is an Australian Registered Training Organisation and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system. The Client operates from three offices in Australia, serving customers in Mildura, Robinvale, Ouyen, Wentworth, Swan Hill and surrounding districts, South Australia’s Riverland, and Metropolitan Adelaide. The Challenges The Client wanted to improve its lead generation campaign to get more registrants for its group training courses. The Client’s in-house staff had difficulty allocating their limited time between finding leads, meeting appointments, and conducting trainings.Without sufficient experience in cold calling, the client’s sales team had difficulty getting past gatekeepers.Lead quality was poor. The Callbox Solution The Client’s initial objectives were: The Results
Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns The Digital Age Ever since early 2014, smartphone purchases in Singapore have experienced a spike to 35%. According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are from Singapore. This phenomenon is now witnessed globally, where 9 out of 10 people in 11 of 12 countries are using the internet to improve their shopping experience. Accurate Customer Profiling As the future generation become internet dwellers, they develop stronger preference to communicate online rather than face-to-face. This can help in adopting effective marketing techniques and enticing product ranges that excite the customers’ palettes. Cut Cost, Increase Exposure Investing in lead generation campaigns can act as a dual function-marketing tool to capture client’s information but also a cost-saving marketing platform to spread awareness of your products and services.
The Corporate Insurance in Singapore: A Fruitful Landscape Singapore. Such a small country but teeming with fruitful promise everyday. With the recent death of their beloved founder, Lee Kuan Yew, Singapore’s business discipline stems from his teachings that made Singapore the country that it is today. With its established financial stature, Singapore continues to be at the forefront of businesses across the globe, making it the regional headquarters of global companies. With these, business is booming as usual in Singapore. However, despite steady performance of the industry, it is not without its concerns. Corporate insurance is a given. Still, Singapore is a hub for opportunities albeit with its small geographical space. Corporate insurance is a necessity for every business.