Compete In B2B Lead Generation Better (Without Reducing Prices) In Malaysia In any business transaction, especially where a sale is to be made, price will always be the top concern. One party does not want to pay too much, while the other group would want to earn as much profit as possible. This is where your skills in B2B lead generation and appointment setting enters the picture. So, how will you compete without reducing prices? Read on and you will learn a few tricks of the marketing business:Work on the featuresWhile it may be true that your completion may have something cheaper, offering more features to sales leads prospects would be a very good marketing strategy.
How To Train Telemarketers To Sell Your Products And Services Selling to business to business (b2b) companies requires a distinct type of telemarketing. To differentiate your telemarketing from other telesales efforts and to better market your offerings to your business leads, you need to help your telemarketer gain more than just simple knowledge of your products and services. Helping your telemarketer own the script Help your telemarketer feel important – most companies who use telemarketing to sell their products and services fail to welcome a new telemarketer into the company organizational structure. An easier, cheaper way Of course, to save yourself from the hassle of having to spend precious time training your telemarketers, you can always consider outsourcing your telemarketing to a business process outsourcing (BPO) company.
Lead Generation Archives - B2B Lead Generation Company Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
Accounting and Finance Software - B2B Lead Generation Company Malaysia Software lead generation in Malaysia can be challenging and much more with accounting and finance software. It requires additional expertise which Callbox can help you with. Having worked with several Accounting and Financial software firms has helped us understand the industry, allowing us to generate quality financial software leads. With the combined efforts of e-mailers, callers and a vast database of target contacts, we can get in touch with specific decision makers such as: C-level executivesTechnology officersCertified Public Accountants (CPAs)HR managers With Callbox, you can fill your sales pipeline with warm leads interested in your finance and accounting software. Dial 60 3.2772.737 to speak with a Callbox representative.
Sales are Down in the Dumps? Better Check these Numbers B2B enterprises – from commercial cleaning providers to IT management consultants – need to underscore the effectiveness of their lead generation campaigns. But if they ever experience a fall in revenue, they might want to review their performance in terms of winning sales. ZoomInfo.com presents the most important marketing metrics that managers need to maintain sales productivity. Number of Qualified Leads Generated – Knowing the number of leads that marketing generates and passes to the sales team can help identify if their efforts are working. The number should always be increasing and can help determine when campaigns need to be adjusted. Lead to Customer Conversion – How many leads turn into opportunities, and how many opportunities turn into sales? Inbound Calls Per Campaign – Your phones may always be ringing, but are the right people calling? Opportunities Per Campaign – This is one of the most important sales metrics to consider. Sales to New vs.
Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia A repost from Callbox Singapore. Read the whole article here: Nurturing means to take care of something or someone to grow or develop or succeed. It requires continuous enrichment of knowledge and idea, and perpetual coaching on challenges met through the process. Callbox just thought exactly the same for You. The Callbox Pipeline’s Lead Nurturing Tool was created to ensure that the leads of your campaign are nurtured through all available channels – call, email, social, web, mobile, and postal mail – we leave no room for anything unattended. 1. 2. 3. Callbox aims to bring your business at its peak. About Rona Gumban Rona is the Production Leader for Callbox APAC clients.
Build a Solid Understanding on IT Before Generating your First Lead! Becoming a successful marketing professional begins with making sure that you have the knowledge and skills necessarily to effectively promote your company to potential customers within its target audiences. This means that having a working knowledge about marketing theory as principles is non- negotiable. But you know what the other non-negotiable thing in marketing is? Essentially, we can sum this up the way Sun Tzu said in his famous book, The Art of War: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Of course, in this analogy, “yourself” means your personal marketing skills, while “the enemy” is the target consumer. Now let’s prepare for war by knowing the enemy. #1: Understanding the IT Industry: Trends and Jargon Competitive Landscape Demand for IT services is driven by rapid technological advances, but spending depends on the health of the economy. Products, Operations & Technology Related: Why Businesses Need IT Consultants?
B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. Authenticity Is key According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. Do your homework Do you know what pains your B2B buyers? Think outside the box Be a presence
B2B sales lead generation Archives - B2B Lead Generation Company Malaysia by Patricia Tunstall Lead generation services use per inquiry media advertising to gain nationwide exposure for your product or service. Are you operating on a business budget that can’t pay for the exorbitant fees charged for spots on television stations? Lead generation services can get repeated airtime for your product on those very stations. For a comparatively low cost, lead generation services can handle all your media needs for per inquiry advertising. If your ads lack pizazz, or you lack money, check out the benefits of direct response advertising using the per inquiry approach. Never heard of per inquiry advertising? Here’s how it works. Marketing companies that handle per inquiry offer all-around support functions with lead generation services. Their highly-organized call centers deal with the details of setting up your toll-free number and answering the inquiries–leads–that come in.
Calling a Prospect on a Bad Day. What Should you Do? - Business Leads Malaysia “What will you do if you have reached a prospect and you can tell by the tone of their voice that they don’t want to talk to you?” To make it clear… You called a prospect to follow up on the email you sent a few days back. When he answered the phone, he sound happy but there’s a sudden change on the tone of his voice when you introduced yourself. It’s good that you managed to identify the prospect’s mood based on the tone of his voice. Most sales reps failed to recognize this. Example: Prospect: Thank you for calling XYZ company, this is John. Agent: Hi John. Prospect: Oh. Agent: As I was saying, I’m with ABC Company. Solution… Never disregard your prospect. In this article we will learn how to handle prospects without annoying them. Every scenario is different. #1: Don’t take their frustrations personally. “Hi John, this is Anna from ABC company. Establish that you are trying to gain his trust by asking for his availability. Related: The ‘PERFECT’ Timing to Call a Prospect in Singapore Tips!
Not The AdWords That You Used To Know In the Smart Insights article, Google AdWords changes in 2013 – reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and how you can make the most of the opportunities that go with them. These changes are: Device Targeting and Bid AdjustmentsFlexible Bid StrategiesNew and Enhanced ad ExtensionsLow Search Demand keywords are not eligibleCompetitive dataAdWords Display Advertising changes Device Targeting and Bid Adjustments The most controversial change from Enhanced Campaigns has delivered is the shake up with device targeting. The AdWords interface has now changed so dramatically that you can no longer target tablets separately because Google believe they perform in the same way as desktop devices (in my experience they don’t, but who am I to argue with the big G). All devices are now targeted within one campaign, and bid adjustments are used to increase or decrease bids for mobiles. Flexible Bid Strategies
Merchant Services - B2B Lead Generation Company Malaysia Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial +60 3.2772.7370 to speak with a Callbox Marketing Consultant.
Lead Generation for Education and Training Companies in Malaysia Truth is we don’t like getting schooled by the competition. We’re guessing you don’t either. With rapidly changing employment trends in many countries, more and more students are seeking additional education and professional training to ensure competitive advantage. Callbox uses customized campaigns to segment and penetrate target markets for education and training services. We contact and qualify each prospect before we deliver them to you as warm education and training leads complete with necessary contact information: Full nameAddress (street, city, province/state, zip code, e-mail, etc.)SchoolCourse/Training of interestExpected Date of Enrollment Our direct marketing services are customized to best fit the different marketing requirements of various institutions under the Education and Training industry including: Dial +60 3.2772.7370 to speak with a Callbox Marketing Consultant.