Make Your Lead Generation Efforts Work This Year of the Monkey In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. Philosophical Basis of Horoscopes in Business The application of astrology and horoscopes to business is based on the belief that planets are the source of clear and well-balanced instructions based on the laws of nature laws, which determine what people are, how they live and move. Studying the influence of planets is the key to knowing what a person and his dealings on earth will be worth; and what he can do to prepare for life’s occurrences. Applying Horoscopes to Business Both Chinese and Hindu horoscopes devote much attention to business. The business horoscope is basically derived from calculating business prospects from a person’s horoscope.
The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Aside from announcing that your company is exhibiting at the show, find a creative way to tell your audience what your company will be doing there. Have fun with your story!
Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. With a progressive IT infrastructure, it’s just as easy to find a sales-ready lead just about anywhere in the web. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities: Engage through blogging Inbound strategies are still a thing today, particularly in terms of establishing your brand’s image and voice in the market.
What’s in an Effective B2B Appointment Setting Script In B2B marketing, it is important to have something to guide you through. In lead generation, you use marketing metrics in order to determine the most effective social channels. Moreover, you will need to observe certain trends in your industry to come up with better strategies and achieve increased revenue generation in the long run. But different approaches are needed in B2B appointment setting. Call scripts serve as the main guides that your telemarketing teams use in scheduling contacts with business prospects. However, many marketers and salespeople have become skeptical in the effectiveness of call scripts in terms of better conversion rates. So, now call scripts are demonized because they lack the intimacy required for fostering human relationships. In many cases, you may want to use call scripts for your B2B appointment setting. Know how to go around objections. Don’t ask for the appointment. Finally, add a sense of credibility. Please follow and like us:
Top Tips to a Better Mobile Marketing Experience B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads. Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence. On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland. Irrelevant Content: Put your consumer hat on. Don’t bore out email subscribers. For the full article, click here.
3 Parts of The Best Events Calling Script in Singapore Since the national Do-Not-Call Registry in Singapore was rolled in December 2013, drastic changes have transpired in the B2B marketing arena. While most marketers admit that the new regulation has made telemarketing success even more of a challenge, PDPC (Personal Data Protection Commission) Chairman Leong Keng Thai has contradictory views with regards the new law. In an article written by Jayden Chu in sbr.com.sg, The PDPC Chairman says that with the setting up of the registry, marketers for business can target more productively people who are “interested to receive information on products and services”. With the current status quo of telemarketing in Singapore, it is just wise enough to draft scripts that are captivating and adhere to legal requirements. Aside from that, let us constantly remind ourselves of the current competition in the market. Bonus: We included a sample event calling script you can check into. Transcription: The Opening The Body The Closing Contact us or dial 6248 5023.
Inspiring Quotes from Asian Entrepreneurs for Appointment Setters Appointment setting may seem a comfy job, but very challenging. To keep a steady momentum, one should have self-motivation – something that would add excitement to “do”, and “learn” things.. Below are 7 inspiring quotes from famous Asian entrepreneurs that an Appointment Setter should live by: “I think the number one advice I can give is – you just have to start it. Just get your feet in the water and do it. A cup of coffee and happy thoughts will energize your mind and body to go through the day’s work. Pull up all your online resources and prepare materials before you start calling: phone, headsets and campaign script. Related: To Use or Not to Use a Script? “You need to love your work, and work hard at it…Constantly ask yourself, what is the most important thing to you right now.” – Le hong Minh, VNG Love your work – it’ll show in the numbers. A 180 – 230 calls quota everyday is haunting. Love your work and reach your sales numbers! “Why be so concerned about failure? Good job!
Appropriate B2B Appointment Setting for Software Applications Services The software industry is clamoring for better strategies to a better sales performance. B2B businesses within the industry are hard pressed to find cost-efficient solutions that promise higher revenue growth, which can be realized through effective lead generation processes. More importantly, B2B appointment setting deserves priority as it constitutes the transitional phase towards a sale. Now, the main problem that usually gets in the way for software companies regarding this aspect is the needed proficiency. No doubt, setting and scheduling appointments with B2B prospects is tough, and we can point to numerous reasons. For one, marketers have found that intensely difficult to find the best approaches in engaging decision makers. This is already a given, but many key players in the software development market are having difficulties in finding effective CRM solutions that promise high investment returns. Define your objectives. Adapt to growing trends. Focus on present issues.
4 Steps to Improve Email Response Rates There’s no doubt that email leads other B2B marketing channels by a wide margin in terms of reliability in generating qualified sales leads. Along with company websites and in-person events, emails continue to top the priority lists of any forward-thinking marketer. Cold-hard facts and figures make a telling case of this. But there’s reason to believe that not all email campaigns follow best practices. You cannot really fathom a feeling that recipients decline to respond to your messages. Clearly, this is a dilemma common among many B2B businesses. Align Messaging and Offers. Be Creative. Create Urgency. Ensure Understanding. Source: Email Marketing ABC’s: 5 Tips to Increase Demand Generation Email Response Rates Please follow and like us:
Why Opting for B2B Outsourcing Matters As managers, your main aim is to provide solutions and generate enough revenue to grow your organization. You will need to create unique products as a prerequisite to this. More important than that, however, is an effective strategy for marketing such products. Businesses possess a lead generation and appointment setting program as these provide your sales teams with the right people to pursue and realize these goals. But aside from that, you might also need to ask yourself this: “Does my marketing campaign have the right stuff?” Going back to the prime motivators of a successful business, successful revenue generation and business growth can be realized through several factors, one of which is having an optimized marketing infrastructure. You might be even wondering about why you should trust your lead generation activities to an independent enterprise. For even more compelling reasons: Outsourcing frees you from stress. Outsourcing provides quality-services. Outsourcing is reliable.
Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies For quite a while now, Singapore has seen positive developments in its already prosperous B2B sector. Aside from consumer-centric ecommerce platforms like YuuZoo, B2B superbrands such as SAP have managed to grow at par with global players. One reason is that Singaporean B2B enterprises emphasize the use of efficient lead generation techniques and technologies. Collectively, these companies know that modern buyers require progressive messaging over time. For a fact, a purchasing decision isn’t like a bean stalk that grows overnight (and without the application of some sort of special fertilizer!). These companies know too well that it will take a lot more than magic to effect a purchase. Actually, successful companies make a pretty big deal out of a B2B marketing tactic that works better than the hocus-pocus (and not to mention redundant) strategies we read online. It’s called lead nurturing, and the reason why Singaporean companies are using it can be deduced as follows: Consistent gains
How to Build a B2B Appointment Setting Strategy from Scratch Every B2B business has its eyes locked on a set of goals. Most of these goals involve gaining as many sales closes as possible. To reach this point however there is a need to optimize one’s lead generation and appointment setting campaign. For marketers, sales meetings serve as critical transitions to a purchase. However, one could find ways to formulate an effective strategy from scratch. Streamline customer profiling. Analyze neglected issues. Nurture B2B leads. Explore the possibilities to get around gatekeepers. Keep in mind that your sales meetings present the relevance and value of a company. Please follow and like us: