Make Your Lead Generation Efforts Work This Year of the Monkey In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. Philosophical Basis of Horoscopes in Business The application of astrology and horoscopes to business is based on the belief that planets are the source of clear and well-balanced instructions based on the laws of nature laws, which determine what people are, how they live and move. Studying the influence of planets is the key to knowing what a person and his dealings on earth will be worth; and what he can do to prepare for life’s occurrences. Applying Horoscopes to Business Both Chinese and Hindu horoscopes devote much attention to business. The business horoscope is basically derived from calculating business prospects from a person’s horoscope.
The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Aside from announcing that your company is exhibiting at the show, find a creative way to tell your audience what your company will be doing there. Have fun with your story!
Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. With a progressive IT infrastructure, it’s just as easy to find a sales-ready lead just about anywhere in the web. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities: Engage through blogging Inbound strategies are still a thing today, particularly in terms of establishing your brand’s image and voice in the market.
How to Foster Commitments that can Improve Appointment Setting Every B2B partnership entails long-lasting implications. From lead generation to appointment setting, each component that fosters such bonds promise a steady stream of consumer demands as well as revenue. The last thing a company wants in this respect is a weak relationship. Parting from high profile B2B leads at the earliest phases of direct engagement is heartbreaking as much as it is devastating to one’s image among potential prospects. Without nurturing your prospects, you will obviously fall far from achieving conversion goals. Other than that, it strikes a very hard and demoralizing blow right in the heart of your lead generation campaign. Thus, B2B marketers should exert extra effort in building adamant relationships with their B2B leads. Here are ways that telemarketing teams could apply to achieve better customer rapport. Aim for better appointments, not conversions. Improve the leadership skills of your appointment setters. People outside the B2B world find telemarketing easy.
Top Tips to a Better Mobile Marketing Experience B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads. Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence. On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland. Irrelevant Content: Put your consumer hat on. Don’t bore out email subscribers. For the full article, click here.
3 Parts of The Best Events Calling Script in Singapore Since the national Do-Not-Call Registry in Singapore was rolled in December 2013, drastic changes have transpired in the B2B marketing arena. While most marketers admit that the new regulation has made telemarketing success even more of a challenge, PDPC (Personal Data Protection Commission) Chairman Leong Keng Thai has contradictory views with regards the new law. In an article written by Jayden Chu in sbr.com.sg, The PDPC Chairman says that with the setting up of the registry, marketers for business can target more productively people who are “interested to receive information on products and services”. With the current status quo of telemarketing in Singapore, it is just wise enough to draft scripts that are captivating and adhere to legal requirements. Aside from that, let us constantly remind ourselves of the current competition in the market. Bonus: We included a sample event calling script you can check into. Transcription: The Opening The Body The Closing Contact us or dial 6248 5023.
Inspiring Quotes from Asian Entrepreneurs for Appointment Setters Appointment setting may seem a comfy job, but very challenging. To keep a steady momentum, one should have self-motivation – something that would add excitement to “do”, and “learn” things.. Below are 7 inspiring quotes from famous Asian entrepreneurs that an Appointment Setter should live by: “I think the number one advice I can give is – you just have to start it. Just get your feet in the water and do it. A cup of coffee and happy thoughts will energize your mind and body to go through the day’s work. Pull up all your online resources and prepare materials before you start calling: phone, headsets and campaign script. Related: To Use or Not to Use a Script? “You need to love your work, and work hard at it…Constantly ask yourself, what is the most important thing to you right now.” – Le hong Minh, VNG Love your work – it’ll show in the numbers. A 180 – 230 calls quota everyday is haunting. Love your work and reach your sales numbers! “Why be so concerned about failure? Good job!
A sip of Lead Generation A sip of Lead Generation (Before the big gulp of Appointment Setting) Would you quickly drink a cup of freshly brewed coffee without sipping on it first? What if I ask you, is your brand ready for sales and marketing launch? If your answer is not a sure YES, then let’s discuss about Lead Generation for now and parking lot on Appointment Setting. Lead Generation is basically the generation of a prospect’s interest into a product or service of a business. Gauge Interest Level You know who your target consumers are but would you know how many of them would be interested in your product or service? But why do we have to comply with such pre-requisite action? Collect the Data Who are your target consumers? You should acquire accurate statistical data as this should be a strong point of your comparison with the competitors’ brands. Roll out a survey Survey is asking people, one or maybe series of questions in order to gather information.
4 Steps to Improve Email Response Rates There’s no doubt that email leads other B2B marketing channels by a wide margin in terms of reliability in generating qualified sales leads. Along with company websites and in-person events, emails continue to top the priority lists of any forward-thinking marketer. Cold-hard facts and figures make a telling case of this. But there’s reason to believe that not all email campaigns follow best practices. You cannot really fathom a feeling that recipients decline to respond to your messages. Clearly, this is a dilemma common among many B2B businesses. Align Messaging and Offers. Be Creative. Create Urgency. Ensure Understanding. Source: Email Marketing ABC’s: 5 Tips to Increase Demand Generation Email Response Rates Please follow and like us:
Why Opting for B2B Outsourcing Matters As managers, your main aim is to provide solutions and generate enough revenue to grow your organization. You will need to create unique products as a prerequisite to this. More important than that, however, is an effective strategy for marketing such products. Businesses possess a lead generation and appointment setting program as these provide your sales teams with the right people to pursue and realize these goals. But aside from that, you might also need to ask yourself this: “Does my marketing campaign have the right stuff?” Going back to the prime motivators of a successful business, successful revenue generation and business growth can be realized through several factors, one of which is having an optimized marketing infrastructure. You might be even wondering about why you should trust your lead generation activities to an independent enterprise. For even more compelling reasons: Outsourcing frees you from stress. Outsourcing provides quality-services. Outsourcing is reliable.
Appropriate B2B Appointment Setting for Software Applications Services The software industry is clamoring for better strategies to a better sales performance. B2B businesses within the industry are hard pressed to find cost-efficient solutions that promise higher revenue growth, which can be realized through effective lead generation processes. More importantly, B2B appointment setting deserves priority as it constitutes the transitional phase towards a sale. Now, the main problem that usually gets in the way for software companies regarding this aspect is the needed proficiency. No doubt, setting and scheduling appointments with B2B prospects is tough, and we can point to numerous reasons. For one, marketers have found that intensely difficult to find the best approaches in engaging decision makers. This is already a given, but many key players in the software development market are having difficulties in finding effective CRM solutions that promise high investment returns. Define your objectives. Adapt to growing trends. Focus on present issues.
Appointment Setting Pointers to Live By Every business strives for success. You wouldn’t be engaged in setting up a business in the first place if there’s nothing worth striving for, like sales conversions or opportunities for internal growth. Real successes however can only be attained once you have the capital to get you through. You will need to invest in new infrastructure, upgrade core lead management facilities, and train staff on key marketing and sales skills. Moreover, finding the appropriate marketing solutions to realize sales goals might seem intricate. There is no denying that B2B appointments serve as customer entry points. It shouldn’t pose any difficulty at all. Make sure your pipeline only gets high quality B2B leads. Optimize your content. Don’t be too hasty. Build your campaign on relationships.