Objectif Habitat - Apprendre le bricolage en vidéo grauitement sur Internet

10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS] Guerrilla marketing "works because it's simple to understand, easy to implement and outrageously inexpensive," says Jay Conrad Levinson, the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts. Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. More Marketing Resources from Mashable: - Following the Money in the Social Media Advertising Boom- How Social Media Marketers Can Convert Attention Into Action- The Future of Ad Agencies and Social Media- How Small Businesses Will Use Social Media in the Future- How Coca-Cola Created Its “Happiness Machine” [INTERVIEW]