Asia Value Investor Conference – 8th December 2015 • Singapore Event Telemarketing Blog Singapore is indeed an ideal place to hold conferences. Another upcoming condference is Asia Value Investor Conference – 8th December 2015. The organizers of London Value Conference have decided to expand their network this Winter by holding their inaugural Asia Conference in Hong Kong. For those who have not heard of the London Value Conference, it is now into its fifth year and has brought together well-known investors including Howard Marks, Don Yacktman, James Montier, Michael Price, alongside many other notable fund managers. Read whole article here. #singapore conference#Singapore event
When it Comes to Social Marketing: Are you an Individualist or a Utilitarian? Modern philosophy was by two important “schools” of thought: individualism and utilitarianism. Although most people misconstrue one for the other, they normally differ in their content. For the individualist of the Ayn Rand variety, personal happiness is the main objective in life. For the utilitarian followers of Jeremy Bentham, ultimate virtue pertains to giving happiness to the greatest number of people. We can relate these two schools to the B2B world, particularly in the rough-and-tumble world of social media marketing in which a business is made to decide on strategies providing utmost efficiency. Individualist: We’ll Do it My Way The noteworthy author of Atlas Shrugged and the Fountainhead believed that Man (in its individual conception) is an independent and sovereign being. To put this in the context of social media marketing, business managers can take the individualist path of creative self-realization without the pressure of competition. Utilitarian: A Spoonful of Goodness
B2B Appointment Setting Done Right in Singapore In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art. A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment? Professional and Memorable Every good B2B sales representative knows how to engage the gatekeeper and their prospect in a professional and memorable phone conversation. Keep Appointment Setting Records and Adjust Persistence
6 Vitals Arts to Master in Outbound Telemarketing | Marketing in the Asia Pacific Training materials, online slides, self-help books and hundreds of instructional blogs have provided tons of advice on how to become an excellent telemarketer, but there hasn’t been a perfect formula – and this article will not change that, either. It’s impossible to create a flawless telemarketer persona on account of an industry that’s so complex and rapidly evolving. What’s possible, though, is to focus on improving certain areas of the telemarketing process. Eventually, as each small part is enhanced, a new skill set and approach will have been developed, and that’s the closest you can get to perfection. You can start off by mastering these 6 important aspects: The art of timing.This is not about how you determine when to respond to prospects over the phone – that’s an art you’ve probably already mastered.This is about learning that specific hours of the day are more productive than others.
Productivity in B2B Lead Generation - Why Complacency could be a Bad Habit Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture. Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your lead generation goals. You also cannot measure – with absolute certainty – the level of satisfaction of your clients. That is why business marketers should avoid being complacent on the current progress of their campaigns. Hold regular meetings to check up on individual and team progress.
Appointment Setting Pointers to Live By Every business strives for success. You wouldn’t be engaged in setting up a business in the first place if there’s nothing worth striving for, like sales conversions or opportunities for internal growth. Real successes however can only be attained once you have the capital to get you through. You will need to invest in new infrastructure, upgrade core lead management facilities, and train staff on key marketing and sales skills. Moreover, finding the appropriate marketing solutions to realize sales goals might seem intricate. There is no denying that B2B appointments serve as customer entry points. It shouldn’t pose any difficulty at all. Make sure your pipeline only gets high quality B2B leads. Optimize your content. Don’t be too hasty. Build your campaign on relationships.
B2B Telemarketing Goals to Garner Trumping all other channels, telemarketing is the most reliable. B2B marketers can hardly generate revenue or keep the company afloat without initiating a cold calling campaign as B2B lead generation telemarketing professes urgency that all other channels seem to lack. In the outset, however, not all telemarketing campaigns prosper. We can think of several factors, one being the absence of an automated system that manages contact information in the most efficient ways. But marketers should also understand that goal-setting also plays a part in the success or failure of a B2B lead generation and appointment setting program. Creating goals is needed in order to develop an efficient telemarketing system that delivers sales ready leads. Stuck in planning limbo? Quality leads. ROI. Quality CRM. Conversions. Reaching these goals is another story though. #b2b telemarketing#Telemarketing Tips
Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital. For now, B2B suppliers such like you need to use cost-efficient and time-saving ways in order to stay in profit and provide the necessary services to current and potential clients. Integrating your marketing and sales functions in this case should be the first thing in mind since it entails benefits to B2B lead generation like: 1. 2. 3. 4.
What’s in an Effective B2B Appointment Setting Script In B2B marketing, it is important to have something to guide you through. In lead generation, you use marketing metrics in order to determine the most effective social channels. Moreover, you will need to observe certain trends in your industry to come up with better strategies and achieve increased revenue generation in the long run. But different approaches are needed in B2B appointment setting. Call scripts serve as the main guides that your telemarketing teams use in scheduling contacts with business prospects. However, many marketers and salespeople have become skeptical in the effectiveness of call scripts in terms of better conversion rates. So, now call scripts are demonized because they lack the intimacy required for fostering human relationships. In many cases, you may want to use call scripts for your B2B appointment setting. Know how to go around objections. Don’t ask for the appointment. Finally, add a sense of credibility. Please follow and like us:
Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). Typically used by B2C companies, TOFU has now become a popular means for getting the attention of more B2B leads at this crucial moment when more businesses are taking root in the Singaporean market. But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in?