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Business Story-Telling - Communication Skills Training From MindTools

Business Story-Telling - Communication Skills Training From MindTools
Using Stories to Inspire Learn how to tell stories that will help you sell products, build trust, or inspire your team. © iStockphoto How many times have you been enthralled by a good story? Maybe you stayed up late to read a novel that you couldn't put down, or watched a movie that you couldn't switch off? Stories can change the way we think, act, and feel. Stories can be powerful business tools, and successful leaders use them to engage their teams. In this article, we'll look at business storytelling – we'll explore when you should use stories, and we'll think about what kind of story you should tell to get the results you want. What is Business Storytelling? People tell business stories to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media. When you tell a story well, it can create an intense, personal connection between your audience and your message. When to use Stories You can use stories to achieve a number of different goals. 1. 2. 3.

Freedom of Information Act 1982 An Act to give to members of the public rights of access to official documents of the Government of the Commonwealth and of its agencies Part I—Preliminary 1 Short title [see Note 1] This Act may be cited as the Freedom of Information Act 1982. 2 Commencement [see Note 1] The several Parts of this Act shall come into operation on such respective dates as are fixed by Proclamation. 3 Objects—general (1) The objects of this Act are to give the Australian community access to information held by the Government of the Commonwealth or the Government of Norfolk Island, by: (a) requiring agencies to publish the information; and (b) providing for a right of access to documents. (2) The Parliament intends, by these objects, to promote Australia’s representative democracy by contributing towards the following: (a) increasing public participation in Government processes, with a view to promoting better‑informed decision‑making; 3A Objects—information or documents otherwise accessible Scope 4 Interpretation

The Storytelling Animal: The Science of How We Came to Live and Breathe Stories by Maria Popova Where a third of our entire life goes, or what professional wrestling has to do with War and Peace. “The universe is made of stories, not atoms,” poet Muriel Rukeyser memorably asserted, and Harvard sociobiologist E. Gottschall articulates a familiar mesmerism: Human minds yield helplessly to the suction of story. Joining these favorite book trailers is a wonderful short black-and-white teaser animation: One particularly important aspect of storytelling Gottschall touches on is the osmotic balance between the writer’s intention and the reader’s interpretation, something Mortimer Adler argued for decades ago in his eloquent case for marginalia. The writer is not … an all-powerful architect of our reading experience. In discussing the extent to which we live in stories, Gottschall puts in concrete terms something most of us suspect — fear, perhaps — on an abstract, intuitive level: the astounding amount of time we spend daydreaming. Share on Tumblr

The science behind fonts (and how they make you feel) I’ve noticed how seemingly small things like font and the spacing between letters can impact how I feel when reading online. The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read. Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content. Just look at the difference between Medium and Cracked: Exhibit A) Medium.com Exhibit B) Cracked.com When you compare the two, it’s obvious which one makes you feel like crud. The Cracked layout is painful to look at. After experimenting with how we display content on the ooomf blog, I discovered there’s an element of science behind why we feel this way toward certain typefaces and layouts. How we read When we read, our eyes follow a natural pattern called a Scan Path. We break sentences up into scans (saccades) and pauses (fixations). Your eyes typically move across a page for between 7-9 letters before needing to pause to process what you’re reading. 1. 2. 3. 4.

Survey Software - Questionnaire Survey Software - Electronic Software - The Survey System Why Storytelling Is The Ultimate Weapon In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…” Plausible enough. I think it’s a real insight. Until recently we’ve only been able to speculate about story’s persuasive effects. What is going on here? And, in this, there is an important lesson about the molding power of story. This is exactly Guber’s point. Guber tells us that stories can also function as Trojan Horses. Guber’s book is relentlessly optimistic about the power of story to persuade.

1. Digital Storytelling Defined | Digital Storytelling for Communities Digital storytelling is the modern expression of the ancient art of storytelling. Throughout history, storytelling has been used to share knowledge, wisdom, and values. Stories have taken many different forms. Storytelling is an ancient form of communication and an art that has been evolving over time with each technological development. Digital storytelling is a natural progression from oral storytelling; one might even say that storytelling plus technology equals digital storytelling. Digital storytelling is an online personal narrative in digital format. Both physical and social media communities are engaging in digital storytelling to give voice to themselves and others. Community engagement in digital storytelling involves sharing the “universal” human experience. References Brear, D. (2007). Burgess, J. Canadian Oral History Association. (2006). Center for Digital Storytelling. Couldry, N. (2008). Digital Storytelling Association. (2011.). Jakes, D. (2005, December 1). Like this:

One Page Project Manager Einstein, music lessons and opening the mind This story is from Jerome Weidman, with no known copyright info. Thanks to Akshar Smriti for posting it. I'm only re-posting to update the formatting. When I was a very young man, just beginning to make my way, I was invited to dine at the home of a distinguished New York philanthropist. I use the phrase “in for” because music meant nothing to me. After a while, becoming aware that the people around me were applauding, I concluded it was safe to unplug my ears. “You are fond of Bach?” I knew as much about Bach as I know about nuclear fission. “Well,” I said uncomfortably, and hesitated. “I don’t know anything about Bach,” I said awkwardly. A look of perplexed astonishment washed across Einstein’s mobile face. “You have never heard Bach?” He made it sound as though I had said I’d never taken a bath. “It isn’t that I don’t want to like Bach,” I replied hastily. A look of concern came into the old man’s face. He stood up and took my arm. Resolutely he led me upstairs. “Now,” he said. “So!”

The art of storytelling in 6 content marketing context questions Do brands create stories? Do stories create brands? Or is the power of storytelling for brands and branding simply so pervasive we can’t even begin to see the end and the beginning? Storytelling of course is an ancient art (and part science) which is tackled in so many domains, from the study of ancient cultures to movie making, fiction writing and branding. Yet, storytelling has never been ‘hotter’ than today. The principles and success factors are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very core of content marketing. Carl Gustav Jung once said the reason for evil in the world is that people are not able to tell their stories – more. Storytelling: THE fundamental human activity (even when talking to ourselves) Storytelling is so much more than telling stories in marketing and communications for businesses. Guido Everaert: Storytelling is not about language, it’s about telling and creating stories in a compelling way.

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