Example content strategy – Content Design Centre Many people we train have never seen a content strategy. In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Of course, if we consult, they have the strategy written for them. In either case, we’ve found it useful to show a fictitious example of a content strategy. That way, people know what they are aiming for. To sell or not to sell How to Tell the Story Behind Your Business So It'll Launch You to Success If you want your company to draw in customers, attract and motivate talented employees, and raise capital it helps if you can tell a great story. A great story is viral -- meaning people who hear it can't resist the urge to share it with everyone they know. The key to a great story is igniting collective passions. That's what I take away from Yale economist (and Nobel Prize winner) Robert Shiller's book, Narrative Economics. According to CNBC, Shilling believes that some stories -- such as Bitcoin -- go viral because they combine many powerful narratives into one -- what Shiller calls a "super narrative."
Why an iron fish can make you stronger - BBC News When Canadian science graduate Christopher Charles visited Cambodia six years ago he discovered that anaemia was a huge public health problem. In the villages of Kandal province, instead of bright, bouncing children, Dr Charles found many were small and weak with slow mental development. Women were suffering from tiredness and headaches, and were unable to work. Canon 1D X Mk3 info and rumours Older rumours January 29th The 1D X mk2 leaks seem to have been started for the weekend… More detailed specs emerging: 20.2MP CMOS SensorDynamic range improvementDual pixel CMOS AFDual DIGIC6 + processorISO100-51200 (extended with 409600)Continuous shooting 14 frames / sec.Live View mode at 16 frames / sec – high-speed continuous shooting new mirror drive system to allow the (at 16 frames / sec.)Continuous shooting possible number is 170 frames in RAW -. In JPEG Unlimited61-point AF system, which range is expanded. 41-point cross-typeAF is -3EV correspondenceWith lighting AF point redAI AF accuracy and motion tracking was improved Servo AF III + – 360000 dot metering sensor.EOS iSA.
Comment créer et utiliser des personnalités marketing If you keep up with marketing blogs or publications of any kind, you’re probably familiar with the idea of “marketing personas.” Both traditional and Internet marketers talk about them as an absolute necessity, but can fictional people really help your strategy? We think so. At WebFX, we have detailed personas (complete with stock photo faces) that we keep in mind when creating any new site content or marketing materials.
VMT Framework — Scott Kubie VMT is a lens for understanding the purpose behind your products and initiatives. The things we believe, the things we do, and the people we impact shape the way we see the world, the way we think, and the way we speak. The tools and teachings of content strategy are well-suited to facilitating understanding within product teams. 7 Simple Ways to Tell a Compelling Story You tell stories all the time to friends, family and coworkers. Stories about your vacation. About how your daughter scored the winning goal. About how your brother drank way too much beer at the family reunion and then what happened with your cousin and . . . But although we all tell stories, many of us freeze up when it's time to use stories to communicate something professional or important. It's as if we took off the comfortable t-shirt and shorts and put on a formal, uncomfortable suit--we stiffen up and get stuffy.
Personas The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Remember, your personas are only as good as the research behind them. Effective personas: Represent a major user group for your website Express and focus on the major needs and expectations of the most important user groups Give a clear picture of the user's expectations and how they're likely to use the site Aid in uncovering universal features and functionality Describe real people with backgrounds, goals, and values Benefits of Personas
Customer Avatar Worksheet It makes sense, right?… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing. This game lets you roleplay as a tech CEO, and it was way harder than expected The Financial Times newspaper has created a game that lets you try out being CEO of a tech startup.As founder and CEO, your mission is to "balance profit and purpose," using limited resources to keep investors and stakeholders happy. The game draws from real life examples, like recently-ousted WeWork CEO Adam Neumann. Have you ever looked at the decisions of CEOs like Adam Neumann or Elon Musk and thought you could do a better job?
Reconciling market segments and personas Market segmentation and personas are two different techniques that are often perceived as conflicting methods, but they are actually complementary tools that organizations can use to design and sell successful products. The value of market segmentation The marketing profession has taken much of the guesswork out of determining what motivates people to buy.