Not The AdWords That You Used To Know In the Smart Insights article, Google AdWords changes in 2013 – reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and how you can make the most of the opportunities that go with them. These changes are: Device Targeting and Bid AdjustmentsFlexible Bid StrategiesNew and Enhanced ad ExtensionsLow Search Demand keywords are not eligibleCompetitive dataAdWords Display Advertising changes Device Targeting and Bid Adjustments The most controversial change from Enhanced Campaigns has delivered is the shake up with device targeting. The AdWords interface has now changed so dramatically that you can no longer target tablets separately because Google believe they perform in the same way as desktop devices (in my experience they don’t, but who am I to argue with the big G). All devices are now targeted within one campaign, and bid adjustments are used to increase or decrease bids for mobiles. Flexible Bid Strategies
Malaysia Lead Generation Tips: Delegate For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
Maximize Sales Leads Generation In Three Ways Selling can be a pain, especially for people not used to this kind of work. Well, even veterans still find this profession a challenge. With the way markets move and trends change, adapting constantly can be a daunting chore. Set you bar too high – yes, this is unrealistic, but if you constantly push yourself to reach impossible goals, especially ones that exceed the average of your appointment setting colleagues, then you will find yourself improving way better.Keep yourself motivated – basically speaking, have an end in sight. Another thing you should remember would probably be the content.
Your LinkedIn Company Page Now Coughs Up Some Mighty Metrics If your LinkedIn Company Page is more than just a brochure and you use it to actually grow your network, as you should, then this latest update from LinkedIn should bring a smile to your face, or even elicit a little dance, for those among us who are reeeally into social analytics. These new Company Page analytics are a vast improvement over LinkedIn’s previous “Page Insights” and “Follower Insights”. According to LinkedIn, the new analytics will help you: – Identify the updates that drive the greatest engagement – Filter engagement trends by type and time period – Get more detailed demographic data about your followers – See the growth of your follower base and benchmark it against similar brands The Next Web shows a few screenshots to give brand and social media managers an idea of what the tool delivers: You can read the complete Next Web article here.
How To Train Telemarketers To Sell Your Products And Services Selling to business to business (b2b) companies requires a distinct type of telemarketing. To differentiate your telemarketing from other telesales efforts and to better market your offerings to your business leads, you need to help your telemarketer gain more than just simple knowledge of your products and services. Helping your telemarketer own the script Help your telemarketer feel important – most companies who use telemarketing to sell their products and services fail to welcome a new telemarketer into the company organizational structure. They simply hand over a script and calling list to their employee and expect him to immediately start selling. Even veteran telemarketers need to know their place in a new company and need to feel a sense of ownership of the product or service to be able to sell it convincingly.Review scripts with your telemarketer – after handing the script to your telemarketer, you need to spend time discussing this with him. An easier, cheaper way
Communicate Well And Start Generating Qualified B2B Leads One of the nice things about our current business environment are the availability of ready information, both on the customer and the provider sides. With the explosion of social media and other information sites, information is right at your fingertips. While this can be a great help for your lead generation campaign, this can also act as a double-edged sword. Using shock tactics can be a good idea, but you must remember to keep things under control. It is all about you and your message.
Sales are Down in the Dumps? Better Check these Numbers B2B enterprises – from commercial cleaning providers to IT management consultants – need to underscore the effectiveness of their lead generation campaigns. But if they ever experience a fall in revenue, they might want to review their performance in terms of winning sales. ZoomInfo.com presents the most important marketing metrics that managers need to maintain sales productivity. Number of Qualified Leads Generated – Knowing the number of leads that marketing generates and passes to the sales team can help identify if their efforts are working. The number should always be increasing and can help determine when campaigns need to be adjusted. Lead to Customer Conversion – How many leads turn into opportunities, and how many opportunities turn into sales? Inbound Calls Per Campaign – Your phones may always be ringing, but are the right people calling? Opportunities Per Campaign – This is one of the most important sales metrics to consider. Sales to New vs.
How To Motivate Your Inside Sales Team In Three Ways If there is anything you need to keep in mind in you lead generation campaign, it is the fact that success is built around your inside sales team. They are the people responsible for meeting business prospects, offering them business solutions, as well as negotiating with them. You will not be able to generate a lot of qualified B2B leads if you are lacking in terms of manpower. For one, you should create a community of ownership in your company. As a small business owner, it is easy, too easy, to think of your people as mere resources that you just throw into the sales process. Related: Looking for Asia Pacific Leads? Second, always think that your business has a purpose. Unless you are a non-profit organization, you ought to be earning money, right? Related: Good Sources of Qualified Appointments in Singapore Lastly, you should stay positive. As the business owner or manager, you, of all people, should have a positive outlook over things. Learn more sales and marketing tips in Malaysia!
How Did your Business Do this Year? The year is about to end. For some people, it only means one thing: celebration. But for many business owners, it’s more than just a celebration. It’s a time to reflect on what has happened this year in order to plan for a better year. Having a year-end evaluation is therefore not just reserved for employees but for businesses as well. Identifies Achievements The end of the year evaluation is meant for business owners to celebrate as it allows them to look into things that they have achieved for the current year. Determines Weak Points This type of evaluation also enables business owners to look into areas that didn’t work well. Improves Efficiency By looking both into achievements and failures, the year-end evaluation can pave the way for improving efficiency in any aspect of the business, be it in marketing, product research, lead nurturing, and so on. Develops the Lead Nurturing Plan Any business owner knows that every lead is an opportunity. Helps in Better Planning
Thinking Strategically In Lead Generation Handling a small scale business can be a challenge for entrepreneurs like you. It will not be surprising if you juggle between manager, accountant, promoter, travel agent, and auditor all at the same time. It does make you wonder if you still need to add strategist for lead generation. But that is the one thing you should never do without. Do not assume that the current thinking is correct – there is such a thing as market evolution. All these play a key role in strategic planning for your lead generation campaign. Search Traffic Declining? You're Not Alone (and What to Do About It) If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Organic search visits have fallen significantly to A-list publishers like Time, Sports Illustrated, Us Weekly and Rolling Stone. It’s not quite clear why this is happening. The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). And it’s not only Google. Albert Einstein famously defined insanity as “doing the same thing over and over again and expecting different results.” How to Get Your Traffic Back
What To Do When Speed And Quality Collide In Lead Generation? As a salesperson, every time I handle a lead generation campaign, I often ask myself, “What’s important for my client, Quality or Quantity?” If I will to put myself in my client’s shoes, of course I would be happy to have a huge amount of lead. However, what’s the use of 50 leads if you can’t convert them right away into sales? So, is delivering few high quality leads enough to keep your company running despite very low revenue? Well in my own opinion, both quality and quantity of leads are important in the success of a business. In today’s sales cycle where it takes longer for every salesperson to close a sale, having huge number of leads in a short period of time is also important especially if you’re building good relationship with your prospects. Related: Lead Nurturing: Guide your B2B Lead into Sales Funnel [INFOGRAPHIC] On the other hand, having high quality sales leads can help drive revenue for your business. So, if you’re choosing between quality and quantity, it should be both.
Anne Hathaway And Les Miserables: Lead Generation Lessons Gleaned - Malaysia B2B Lead Generation Watching Les Miserables a couple of weeks ago is a good reason for me to forget almost all the details about it. But, if I am to recall that one truly memorable scene, then it has to be that of Anne Hathaway’s performance as the tragic Fantine. Sure, her role is pretty short in the film, but her performance has been seared indelibly in my mind. That is what I call impressive. That key is your performance. Just remember that you are in the business of generating sales leads, where it takes time to engage prospects and get the B2B leads you want.