Social media marketing Use of social media platforms and websites to promote a product or service A video as part of Wikipedia's Instagram campaign in Nigeria. Notice the square aspect ratio and rapid fire of information to capture attention. Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. Platforms Social networking websites Mobile phones Social media apps on a smartphone More than three billion people in the world are active on the Internet.
Why Every Local Business Needs a Mobile Website A guest blog post by Lukas Pleva. Business owners should care about data, so let’s start with a few eye-opening statistics to show why mobile websites matter. According to a Localeze study conducted in December 2011, 61% of smartphone users search for local information on the go. A total of 52% of local search clicks result in calls, and between January 2011 and January 2012, mobile access to the Internet doubled. That’s a lot of people using their phones to search for local businesses! Despite the increasing use in mobiles, however, “93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices or smartphones,” according to an analysis conducted by the smart folks over at BIA/Kelsey. Think about that for a second. Let’s talk about some ways to fix that. How Does a Mobile Website Differ From a Desktop Website? First, let's define a mobile website. Why is it adapted? Let’s use Pizza Hut's site as an example. The difference is clear. 1. 1. 2. 3.
Social Media Marketing: How to Use Social Media for Marketing Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Social Media Marketing 101: What Is Social Media Marketing? Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence. With these tips, you can begin developing your own social media marketing expert plan.
How the New Google+ Local Tab Could Influence Local SEO - US Business News Story But to do so you'll need to do more than simply sign up for a Google Places for Business listing. There are specific actions to take in order to maximize the local search engine optimization (SEO) benefits of the new Google+ Local for your website. Here's a few to consider: Claim both your old Google Pages listing (if you haven't already) and your new Google+ Local page. Link to your new Google+ Local page from your website. Set up your Google+ account. One of the biggest benefits to this transition will be the enhanced social sharing features available within the Google+ platform. Contact all Gmail users on your email lists. Move forward with traditional local SEO best practices.
20 Social Media Marketing Tips From the Pros : Social Media Examiner Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they’re getting results with social media marketing today. Here’s what they had to say. Get 20 social media tips from the pros. #1: Mine Twitter to Grow Your Audience Mark Schaefer While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this. Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Use Twellow to find and follow targeted users in any category. There are many apps to help you find new followers, but one of my favorite places to find targeted followers is Twellow. Use specialized Twitter search prompts. #2: Analyze Past Content to Improve Posts Neal Schaffer #3: Optimize Visual Content with Links Donna Moritz
How to Create a Social Media Marketing Schedule It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts. Why have you joined the social media world? Some social networkers are there for purely egotistical reasons. Others join because they feel they must. The real motivation for any business social networker is connection: You should want to connect with like-minded people who can help your business and whose businesses you can assist. But making such strong, real connections takes time, effort and thoughtfulness. Some social networkers are the worst of both worlds: They don’t post to their blog or text their friends or colleagues for weeks at a time. Whether your company is a one-person business or a large organization, your commitment to social networking should be consistent, compelling and informative. Being a social media maniac isn’t the right persona either. The key is to strike a balance somewhere in the middle. Weekly or on Weekends
Social Media Marketing Podcast helps your business thrive with social media by Michael Stelzner, Social Media Examiner Facebook may not be for YOUR business Social Media: The Free Beginner's Guide from Moz Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. There are tons of opportunities to add value—even to delight! If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Relationships Feedback
4 Ways to Increase Your Facebook Page Visibility Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works. What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility. UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. #1: Train Your Audience to Watch for Your Content You want to make sure you are delivering good content so that your audience won’t want to miss a thing. When you are delivering good content, interacting and building a community, your fans will come to your page on their own when they haven’t seen your posts. Your fans will come find you if you are delivering good content. But then what? #2: Educate Your Audience to Highlight Your Stories in Their News Feed The good news is that Facebook pages are showing up in the news feed.
Social Media Marketing News & Topics Social Media Marketing When Ordinary People Achieve Unexpected Success More from Entrepreneur Network Hate Icky Marketing? Tupac Died at 25. Spartan Up! Today's Most Read 10 Powerful Habits That Will Make You a Millionaire How to Immediately Connect With Anyone How This Pizza Company Grew to Become a Bigger Slice of the Pie 7 Creative Ways Regular People Made $1 Million The KIND Founder's 10 Tenets of Entrepreneurship Facebook's 5 New Emoji 'Reactions' Are Coming Soon. Kim Lachance Shandrow 2 min read Most Popular 7 Ways to Build a Million-Dollar Brand 14 Power Facebook Tips to Build Your Brand and Business 3 Millennial Marketing Tips From Taylor Swift You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies 10 Laws of Social Media Marketing News and Articles About Social Media Marketing Wines Why the American Wine Industry Needs a Shakeup The U.S. is the world's dominant wine producer and consumer. Tracy Byrnes Twitter Are You Famous Enough to Not See Twitter Ads? Online Marketing
Forget Reading! Web Content Is Meant To Be Skimmed There are a lot of different schools of thought on how to develop website content that is “just right” for search engines and customers alike. Everyone has his or her own idea of what the perfect amount of content is. Unfortunately, we still hear people saying that any content is too much! The argument goes something like this: “People don’t read, they just look at the pretty pretty pictures.” So, which audience are you going to disenfranchise with (or without) your content? Reading online isn't like reading a book. Fortunately, you don’t have to disenfranchise any. When you create content designed to be skimmed, you’ll find that you are, essentially, providing content for each type of audience. Let’s look at these three types of readers and how skimmable content is good for them each. Content? Non-readers don’t have much use for lengthy text. Non-readers generally navigate by looking at pictures and links until they find what they are looking for. It’s Elementary, My Dear Reader
A brief insight into facebook marketing - infographic : socialmedia Link Building Means Earning "Hard Links" Not "Easy Links" For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.” Yesterday, at our SMX Advanced show, I went on a rant about this. Consider this article the tamer, more coherent version of my rant. You Want Links Meant For Humans, Not Google A comment last month here on Search Engine Land articles really drove this point home with me. I wouldn’t submit to directories just because they’re directories. There were even more types of links listed that I didn’t address. Avoid any link building activity where the only reason you’re doing the activity is purely to build links for search engine rankings. I’ve bolded the key part. I Blame Google!