Watch out your social media presence to leave competitors behind The growing popularity of social media has made way for the fraudsters who want to spoil the reputation of business organizations. If you too are keen on monitoring your company’s presence on different social media platforms, then this is the blog that will deliver you the desired information. Here, I’ve covered some easy to follow tips that will aid you in analyzing your brand’s visibility on different social networks. So, without further adieu, let’s get going and explore everything about the best tips that can aid you in monitoring your social media presence in an excellent manner. Here are 6 tips for your social media presence to leave competitors behind 1. In order to get a detailed analysis of how your company is faring on all the popular social networks, make sure to check out who exactly is sharing content that is placed on your site. 2. 3. 4. 5. 6. People who are sharing content that mentions you are definitely working towards empowering your brand online. Wrapping Up
8 Ways to Change and Improve Your Marketing Communication How can you develop reach and resonance across social, digital, cross generational or cultural boundaries? How do you build the communication mindset and skillset that helps you inspire the best in yourself, your people and your audience? Developing a message that stands out starts with changing your communication playbook. The goal of a communication playbook is to drive: Reach: Opening the ears, hearts and interest of your audience Resonance: Trust, congruency, purpose Results: Engagement, buy in-the human factor that makes communication work and grow Here are eight ways to change and improve your communication playbook, while building reach, resonance and results. 1. The plethora of information thrown at as before we eat lunch is extraordinary. 2. The size of your company, your bank account, etc., have lost their shine. 3. Your focus is finding the common thread, the shared objectives and values that transcend the noise, the stress and any cultural, general boundaries before you. 4.
How to Use the Power of Hashtags in Your Social Media Marketing Why The 'How-To' Boom In Content Marketing Is Still Growing Trends in content marketing often come and go, especially as rising volumes of competition flood the market with similar types of content and oversaturate their shared readership with variations on the same idea. Sensationalized titles have gone in cycles, with different headline tactics rising and fading in popularity, and different content mediums have similarly risen and faded in popular use. One common content tactic, the “how-to” article—sometimes in image or video form—has been around for years, and its popularity shows no sign of losing momentum. More content creators are using how-to articles as a foundation for their strategy than ever before, and the market shows no signs of oversaturation. So what makes the “how-to” boom so enduringly popular? How-Tos Are Universally Practical The entire purpose of content marketing is to generate material that’s informative—or more specifically, useful—for your given audience. There Are Always More Processes to Describe
10 Ways Your Brand Can Stand Out on Twitter Bob Cargill | February 25, 2014 | 1 Comment inShare48 Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics. With more than 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. The good news is that it's relatively easy to get up and running on this social media channel. Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. To monitor how brands are using Twitter to capture the attention of their constituents, I've compiled a list of more than 500 businesses and brands on the channel, which I regularly scan for ideas and inspiration. 1. Example: DiGiorno Pizza 2. Example: Regus 3. Example: Hyundai 4. Example: New England Patriots
8 LinkedIn Marketing Tips From the Experts Social Media Examiner Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here’s what they had to say. Discover eight LinkedIn marketing tips from the experts. Listen to this article: Listen now: Play in new window | Download #1: Learn Valuable Info From LinkedIn Publisher Stats Melonie Dodaro The new LinkedIn Publisher stats offer amazing insight into not only how many people are viewing each post, but the length of life of each post, reader demographics and the people who engage with your posts. To see your stats, go to the Who’s Viewed Your Posts tab, which is located under Profile in the main navigation under Who’s Viewed Your Profile. See the stats for each Publisher post under the Who’s Viewed Your Posts tab. Click on any post to see a graph that shows the number of views by the last 7 days, 15 days, 30 days, 6 months or 1 year. #2: Invest in LinkedIn Sales Navigator
How To Write Killer Social Media Marketing Copy Amplify your content with social share buttons that drive reader engagement. As much as we complain about clickbait, we absolutely cannot resist some of the more eye-catching post titles and descriptions such as “This Woman Filmed A Fake Audition To Highlight A Very Real Problem In Hollywood” and “Churches, Organized Crime, And The NFL Are Pretty Similar When It Comes To One Thing.” I mean, what harm does it really do to simply click the link? Smart social media marketers know how to do this well, such that readers almost feel compelled to learn more. Fortunately, there’s no shame in it and, in fact, if you want to be successful at social media, you may even need to mimic some of these tactics in order to craft shareworthy posts to publish on social media. For a bit of guidance, we turned to entrepreneurs and proud members of the Young Entrepreneur Council (YEC), who provided 12 responses to the following query: 1. 2. Kelcy Pegler, Jr. knows authenticity is key. 3. 4. 5. 6. 7. 8. 9. 10.
UGG Boots, Mason Jars & Other Trends That Marketing Made You Like Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all. And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing. I swoon over Christian Louboutin's red-soled shoes, pay more for the shampoo that claims it will make my hair 10X stronger than the leading competitor, and crave anything that comes out of a food truck ... simply because it came out of a food truck. Many of my purchasing decisions are fueled by marketing initiatives -- and rather than allow that to make me bitter, I embrace it. To help illustrate what I'm talking about more clearly, I've detailed a list of five things marketing made me (and maybe you) like and the valuable lessons we can learned from their success. 1) UGG Boots According to a 2013 study by Bizrate Insights, more than a quarter of American women own a pair of UGG boots.
Blog Series: Small Business Marketing (Introduction) » Magnetude Consulting | Magnetude Consulting Monday, May 19, 2014 If you’re a small tech business and you’ve been around for more than a few years, you must be doing something right. Most likely you’ve done a good job creating a product or service that a specific target market wants or needs. But many small businesses aspire to grow beyond the means of their current size, and this requires leveraging more targeted sales efforts and engaging in a formalized marketing plan. Many of the small business owners we have conversations with have done some marketing. Perhaps they’ve hired a writing and design firm to develop collateral for a trade show. Magnetude works with exactly these types of companies, helping them assess their current environments and map their business goals and resources to prioritize their marketing efforts. Social MediaContent MarketingWebinarsSearch Engine Marketing (SEM)Media RelationsInfluencer RelationsSurveys and DataThought LeadershipEmail MarketingMarketing Automation « Go Back
Defining the Competitive Edge for Your B2B Content Marketing No content marketing effort can really begin until you understand what makes your business different and worthy of attention. After all, content marketing is a way for your brand to articulate and spread a message meant to provide value, as well as inspire action and conversation around your products and services. If you don’t have a rock-solid understanding of what your unique offerings are and (to put it bluntly) why anyone should care, then investing time and energy into spreading your message will be an exercise in futility. This article will highlight four key exercises (Golden Circle, Elevator Pitch, Minimum Viable Personality and Customer Empathy Map) that will help you zero in on a consistent and compelling message to inform your content marketing efforts down the road. Recommended for YouWebcast: 15 Tactics to Build A High-Converting and Dynamic Brand “Why Should I Care?” They can best be expressed in that deceptively simple four word question… “Why should I care?” The Golden Circle
The Shifting Social Media Landscape in 3 Infographics | Hire outstanding creative freelancers remotely Ritika Puri Design Thinking If you’re reading this blog, you already know that social media is critical to online marketing. It’s unfathomable to imagine a world where you can’t share information at a moments’ notice, see what your friends are up to in a consolidated newsfeed, and build relationships through something as subtle as a ‘like’ button. What does this (dramatically different) landscape mean for brands that are looking to reach new audiences and build critical customer relationships? 1. Paths to sales are complex. 2. “Why aren’t my users engaging with my brand on social media?!” 3. When we talk about social media, we tend to focus on the things that make us excited as marketers — brand engagement, sharing, customer communication. Your Thoughts It’s an understatement to say that social media is nuanced, complex, and ever-evolving. Trackback from your site.
The Impact Of Artificial Intelligence On Inbound Marketing One day, my husband and I were doing what many married couples do – having an argument. In the heat of the debate over a very serious topic – which Starbuck’s drink is most popular (such an important issue, right?). Rather than drawing out the argument any further, I settled things quickly by reaching out to our trusted advisor (A.K.A. Google). Upon a quick search, the answer to the question was presented in the search results (in case you’re curious, the most popular drink varies by region). In a sense, Google’s ability to instantly resolve an argument is a good thing. What Is Artificial Intelligence (AI)? Artificial intelligence (AI) is the use of computer systems to mimic human decision making, problem solving and reasoning. How Does AI Impact Inbound Marketing? Recommended for YouWebcast: Answers to the Top 10 Email Marketing Questions AI Evolves Inbound Marketing Technology Google’s AI Investments & Inbound Marketing AI Is Only As Good As The Data Mined Performance Will Improve With AI
#CEO #CMO, 3 Steps to Turn the Little Hashtags into a Powerful Tool As CEOs and CMOs, you are definitely familiar with those little hashtags that appears everywhere, some of which might be #yourcompany. As a graduate student in Northwestern University Medill School’s Integrated Marketing CommunicationsProgram, I have put my emphasis on leveraging social media to boost brands and have found two articles that are of interest to CEOs and CMOs who are willing to better understand the powerful hashtags for their brands. In his article How to Use Hashtags to Increase Your Social Media Presence, Warren Knight indicated that hashtags, when being used strategically, can create huge popularity around your brand. Tweets with hashtags could double engagement rate. You could use hashtags at various occasions like sales promotions, special offers or educate others of your brand, but you have to make the hashtags you use concise and unique. After reviewing these 2 articles, here are 3 actions CEOs and CMOs should consider taking:
Comparing the ROI of Content Marketing and Native Advertising Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck? To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. And I’ll get to what we found, below. But first, let’s remind ourselves how each approach is different, and what each approach aims to do. Content marketing agencies produce campaigns for brands (this is an example) and then pitch these to multiple top-tier publishers for coverage. We took a data-driven approach to compare the efficacy of native advertising versus content marketing. How much does this cost?