3 Steps to Enhance your Corporate Event’s Impact A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event. It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? How about better revenue? These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data Engage participants the year round
How To Effectively Use Lead Generation Marketing For Business’ Success For a business to succeed especially those that are promoting and selling different products and/or offering services, they define success as earning huge revenues. Well, it would be hypocrisy on the part of the company if they will say that they are not there to earn profits, right? However, before a company can be able to earn revenues, be it big or small, it has to know a lot of things first and some of those things are information regarding their customers or potential customers. To be able to do this effectively, a company should learn how to utilize its own lead generation marketing tactics. Through lead generation, the people involved in a certain company will know what the needs of their clients, thus, they can come up with solutions that can address the concern of such clients through the products and/or services that they are offering and selling. So, before they can sell and earn profits, a lead generation campaign should be formulated.
How Event Companies in Singapore Make Their Events Successful • Singapore Event Telemarketing Blog Event planning is a huge industry in Singapore. This doesn’t come as a surprise as this dynamic and diverse city has all what an event planner needs. It has a wide range of world-class venues, efficient public transport system, and for twelve years, it has remained as Asia’s Top Convention City in International Congress and Convention Association. But just like in any other industry, there are top players in the event planning niche in Singapore. They use multiple channels for marketing. They customize invitation for a specific group. They create a system. They master the art of management. They are excellent communicators. Event planning can be pretty challenging especially if you’re a beginner. #Event planning tips#Singapore Event Companies
Acquire B2B Financial Leads Better with these Web Tips The financial industry is nothing short of complex. Competition has intensified over the years, prompting decision makers within the industry to enhance their B2B lead generation activities. Generating B2B leads to which one can sell financial services is a lot like completing a jigsaw puzzle of the Eiffel Tower. The pieces should be complete, and missing just one can be maddening to the participants. It’s unsatisfying. A complete marketing and sales campaign can secure a satisfying number of sales closes. Online platforms are crucial in the nascent success of every business. Here are some ways that financial services companies can use their web presence for lead generation. Company blogging. Free content. SEO prioritization. Industry tracking.
Improve your Lead Generation by Improving Telemarketing Teamwork Anyone in the crazy world of B2B marketing will tell you outright that telemarketing remains a relevant business communication channel. Numerous studies support this claim. In a slide presentation by SCI Sales, up to 90% of B2B companies regard telemarketing as effective in generating sales leads. Added to that number, MarketingProfs says that telemarketing is among the most effective lead generation tools that B2B marketers trust. Now, when someone tells you such facts, trust that he is not crazy. And you can also trust on teamwork to provide lasting results in your marketing efforts. Indeed, without a properly organized staff, it would be hard for a business to qualify leads for sales. Teamwork is essential in that it allows your staff to communicate freely and collaborate on how best to approach B2B leads. It is clear that teamwork plays an important role. Think of your potential clients. Upgrade your database. Keep in touch.
Callbox Packs Webinars for Software Company The Client This Ontario company is a top provider of Managed Services and Remote Monitoring software for small and medium-sized IT solutions providers worldwide. It has won several major awards and established itself as a leader in market adoption, product innovation, and commitment to the success of its partners. The Challenge The Client needed a marketing partner to: Promote its services and drive registrations to its weekly webinars.Generate qualified leads to support its in-house sales team. Generating a minimum of 30 webinar registrations per day required hundreds of calls and became challenging for Client’s in-house staff. The Callbox Solution The Client approved a call-to-invite campaign in June 2010 with a team of eight Callbox telemarketers. Callbox’s professional telemarketers contacted key decision makers to introduce them to the potential of increased sales and lowered business costs through managed services. The Results The Testimonials I would highly recommend this team.”
GUIDE Coaching – Bringing the best out of a B2B Telemarketer Telemarketers possess both the pride and pressure of the company they’re representing, that is why they need to be continually developed and coached. This is most notable in outsourced telemarketing and lead generation services companies wherein their agent workforce is the product itself. These firms usually have a dedicate team leader, quality assurance analyst, and sales coach to make sure the standards of the company – as well as that of the clients – are met. But how does one really coach a telemarketer, knowing that each one is as unique as the other? Monique Honaman, a partner at ISHR Group, shares in an article about how they created a coaching model called G.U.I.D.E. which stands for: Ground – This step embodies the essence of engagement. Understand – In this step, you and your coachee gain mutual clarity on her intentions and vision, either for the short-term or long-term.
Bad Habits That Ruin Your B2B Lead Generation Campaign You know that a B2B lead generation campaign is dependent on the capable handling of your marketing team. You need to plan well, select the right people, target the right market, and choose the proper communication tools that can maximize your impact on potential sales leads. Still, there are some of us who are probably mystified with the poor showing of their marketing campaigns. Working solo – now, being the lone wolf may be good for B2B appointment setting negotiations, since this mitigates the impact of failures, but having different contact points for a single prospect can provide you with added flexibility in case one marketer is unavailable. Sounds familiar to you?
Handle Price Objections The Telemarketing Way When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Most will probably object to the price. Now, if this is your first time to start such a campaign, it is always good sense to study the ways on handling price objections. Being PreemptiveAnticipating what your prospect might say as an objection to your price will allow you to state the benefits of your offer. There are so many ways to deal with price objections in your B2B lead generation campaigns.
Logistics Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include: Logistics managersFreight forwardersCustoms brokersProject cargo service providers Dial 65 6248.5023 to speak with a Callbox Marketing Consultant.
Top B2B Telemarketing Sales Techniques for Better Results Not experiencing enough conversions? Is your lead generation not producing high quality B2B leads? Do you feel that there’s a need to further enhance your B2B telemarketing efforts? These questions are typical among marketers nowadays; typical in the sense that all of them share the very same problems that impede them from gaining a competitive advantage. And indeed, they are one in the quest for finding an efficient way to improve their telemarketing campaign. Too much talk about this issue has prevailed in numerous online platforms and blogs dedicated to B2B lead generation and telemarketing. From where marketers stand, cost-efficient ways are top priority. The struggle for a strategy that balances cost-efficiency and productivity is just too immense. Be on the dot. Potential B2B partners like it when they know every second they spend engaging you has value. Wear your prospect’s shoes. To get the prospect, you will need to be the prospect. Assume your audience is not that soft.
Lead Generation for IT Product and Services - IT Leads - Callbox It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry. Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We generate IT leads and set appointments for the following solutions Back-up and Disaster Recovery SolutionsData WarehousingWeb Hosting, Design and DevelopmentIT Consulting ServicesNetwork ManagementSystem IntegrationSecurity SolutionsVOIP/IP TelephonyTelecommunications Dial 888.810.7464 to speak with a Callbox representative.
6 Vitals Arts to Master in Outbound Telemarketing | Marketing in the Asia Pacific Training materials, online slides, self-help books and hundreds of instructional blogs have provided tons of advice on how to become an excellent telemarketer, but there hasn’t been a perfect formula – and this article will not change that, either. It’s impossible to create a flawless telemarketer persona on account of an industry that’s so complex and rapidly evolving. What’s possible, though, is to focus on improving certain areas of the telemarketing process. Eventually, as each small part is enhanced, a new skill set and approach will have been developed, and that’s the closest you can get to perfection. You can start off by mastering these 6 important aspects: The art of timing.This is not about how you determine when to respond to prospects over the phone – that’s an art you’ve probably already mastered.This is about learning that specific hours of the day are more productive than others.
Lead Generation for Software Products - Software Leads - Callbox The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative.