Blog & News | ContentTools Are You Interested To See How Interactive Content Can Help Your Business? Click below to receive your one-on-one consultation Receive My Consultation The marketing team carries a heavy responsibility, and their efforts often either boost or tank sales and revenue tactics. No pressure, right? Effective, modern marketing includes content sharing. On your trek to becoming an interactive content marketing superstar, your team must hit on several points for the initiative to thrive. Marketing teams that decide to incorporate interactive content marketing into their campaigns must answer questions like “What type of interactive content will we use?” Marketing teams who keep their eyes on the ball, and realize “the ball” is the bottom line, understand the importance of content in audience engagement, brand awareness, and lead conversion. Since cavemen decide to draw pictures on their walls with rocks, there has been content.
River Instagram Tool Blog - Instagram search and engagement tips for brands When I started having fun with Instagram I didn’t know much. I heard that Instagram is great for brands, but what I didn’t feel right is that Instagram is a good fit for the tech business like ours which is not about pretty photos. At Colibri IO (a tech startup that loves creating marketing tools like River) we don’t really have that much to … Continue reading How to build a brand on Instagram in 7 easy steps First of all, thank you all for over 92300 replies to our survey (WOW! In short, Instagram is probably the best medium that allows you to bring your brand closer to your audience. Instagram posts (on average) generate a per-follower engagement rate of 4.21%. Instagram is cool way to connect with your socially engaged consumers.
Définition Content marketing Le content marketing ou marketing de contenu désigne les pratiques qui visent à mettre à disposition des prospects ou clients un certain nombre de contenus utiles ou ludiques. Lorsque du contenu est proposé à des fins marketing dans le domaine du BtoC on utilise surtout le terme de brand content (voir définition spécifique). Le terme de content marketing est surtout utilisé dans le domaine B to B pour désigner la pratique qui consiste à générer et entretenir des leads grâce à des contenus proposés sur Internet. étude de cas client livres blancs webinaires Le content marketing existait avant Internet, mais sous une forme moins courante et moins développée. L’utilisation du content marketing aux USA (source eMarketer) : Une adaptation des contenus utilisés en fonction de la maturité de la cible et du cycle de vente : Crédit image Iko System Un exemple de webinar consacré au content marketing :
webris Before investing in content, you need to understand it I hate marketing buzzwords. “Growth hacking”. “Big data”. “Content is king” [shudders in disgust]. It’s the most overused and misunderstood buzzword on the planet. This notion has led business owners to spend millions on content that provides no value to their target audience. In other words, wasting valuable resources on non valuable content. Content isn’t direct response marketing Don’t expect a skyrocket in sales because you wrote a good blog post. Content marketing is about having a presence and providing value where your audience hangs out. Honestly, I can’t even begin to tell you how valuable this can be to your business. It’s highly unlikely that your “buy now” promotions on Instagram, cold calling, purchased email blast, or banner ads drive sales. We live in the [over] information age. Look, I don’t like it anymore than you do. This guide is going to show you exactly how to create, track and promote content.
How to Match Great Content to Your Sales Funnel | Oracle Marketing Cloud In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel 1. The top of the funnel includes content related to the topic of your industry and offering. This stage of the funnel is all about helping, not selling. 2. The middle of the funnel is often thought of as the "black hole" of your sales funnel, since the top of the funnel is clearly owned by the marketing department and the bottom of the funnel is clearly owned by sales. This is the middle ground where organizations tend to get lost and prospects tend to slow down. Middle-of-funnel content is where the product starts to get woven in. 3.
Comparing the ROI of Content Marketing and Native Advertising Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck? To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. And I’ll get to what we found, below. Content marketing agencies produce campaigns for brands (this is an example) and then pitch these to multiple top-tier publishers for coverage. Whereas content marketing usually tries to secure dozens of media pickups, native advertising promotes content by paying to partner with a single publisher. First, we looked at content marketing services. How much does this cost?
15 Step Guideline To Create Your 2015 Digital Marketing Strategy It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015? Malcolm X was quoted as saying; “The future belongs to those who prepare for it today.” The 15 step guideline for the perfect 2015 digital marketing strategy will provide you with a digital marketing blueprint for the upcoming year. Jeff’s Bonus: Get my 2015 Perfect Digital Marketing Strategy Checklist that summarizes the techniques in this post, plus my 10 tips for increasing engagement on Facebook and my 6 tips for ranking higher in Google. Once the ball drops on New Years at midnight, you won’t drop the ball when it comes to digital marketing strategy. 1. If you haven’t started an Instagram account for your business, what are you waiting for? 2. 3. 4. 5. 6. 7. 8.
6 Ideas for Creating Content that Your Customers Want to See You often hear today about how content is so important for marketing, but you also may wonder to yourself — where do I actually find content ideas? Finding content ideas can actually be easier than you think when you turn to your customers to guide you. After all, they are the ones who will be reading and engaging with the content, doesn’t it make sense to start with them? Here’s a guide to 6 types of content that will keep your customers engaged and make them want to share your content with new potential customers! 1. If current or prospective customers are thinking about using your product or service, the best way for them to figure out if you meet their needs is to hear about a situation in which you helped another customer. This case study could take the form of an interview with the customer, visuals of the customer using your service, quotations about how they used your product, or even a slide presentation of the story of this customer’s experience. 2. 3. 4. 5. 6.
17 eBooks Every Content Marketer Should Read | @contentmrktrapp I’m a growth hacker at heart. I love to find new ways to grow my blogs, promote content, and help other people maximize their potential online. But if I had to admit, I didn’t just get here on intuition. My favorite way to learn is to read. That said, here’s a list that I would absolutely challenge you to work through over the next few weeks if you’re serious about content marketing. Let me know what you think! The Deadly Sins of Content Marketing These “7 ½ sins” of content marketing are ones that I need to remind myself of constantly. For me, two of the biggest highlights are #1: we make it about us, but it needs to be about the customer. Data Driven Content Marketing I find myself more and more using data driven resources in my blog posts. As it says in the summary, content marketing isn’t a “hit or miss” industry any more. Showing Real ROI For Your Content Marketing 75 Examples to Spark Your Content Marketing Creativity My big mantra is that we need solutions, not excuses.
10 Content Marketing Failures – Do Not Try This At Home Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? It’s pretty safe to assume that more than half of us struggle with publishing professional blog posts. Whether you’re failing often, or afraid to fail to begin with, you probably can’t escape the fact that content marketing is quickly becoming the norm. 78% of CMOs think content is the future of marketing ideas and strategy. Mistakes can range from egregious to subtle, and we’ve compiled a list of the most-common errors we see often: 1. You’d probably never give a sales person one hour to close a massive deal. 2. Psst. 3. It’s much harder to create something fresh, original and outstanding than it is to simply hammer out content around a topic you know well. 4. No one – and I repeat no one – can write fabulous content in a vacuum. 5. There’s an incredibly fine line between being controversial to gain clicks, and offending people. 6. 7. 8. 9. 10.
6 Content Writing Tools to Boost Your Content Marketing All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business brand, all online users would turn to websites. This explains why businesses, organizations, institutions and even individuals would create their own sites and blogs. Through effective and strategic content marketing, you can achieve your Internet marketing goals. There are various content writing tools that can boost your content marketing. 1. Quality is one of the most essential factors in content marketing. 2. Content marketing is not just about writing content. 3. Another quality content writing service provider is A-Writer.com. 4. When creating effective content that can convert and can significantly impact people, you do not just talk about written text. 5. For a great enterprise communication as well as curation platform, Righintel.com is one of the best websites out there. 6.
Tips for Developing a Killer Content Marketing Plan Content marketing seems to be the name of the game these days if you want to get your site noticed. While it used to be that you could stuff all of the right keywords on your website and just wait for the traffic to come, search engines like Google are far more advanced than that now.Not to mention, placing too many keywords on your site will actually harm it in search engine rankings. In addition, consumer behavior has changed quite a bit. People are online in many forms all day long and love to consume content, find answers, learn, and interact. All of this says you need a content marketing plan if you are going to be successful. Here Are a Few Tips for Developing a Killer Content Marketing Plan: Know Who You’re Talking To This may sound obvious, but it’s an often overlooked step. Know What You’re Talking About This also may sound obvious, but one key to a content marketing plan is that you don’t oversell. As an example, let’s say you are a real estate agency. Choose Your Type of Content
Too Busy to Create a Content Marketing Strategy? Make Time! The most successful businesses are using content marketing. Why? Because it works. Content marketing attracts and retains customers by creating and curating relevant and valuable content that they actually want and need. But first, what is content marketing? Just in case you need a refresher, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Your business needs a content marketing strategy but it does take time to make one. Divide up the work If you can, dividing up the content marketing work between different people will make it easier to achieve everything. Plan content out ahead of time It makes it much easier to produce content if you are ahead of the deadline. Not only does planning content out lower stress levels, it makes writing the content easier because it’s already planned. Curate
Our Blog - Single Grain Have you ever frozen up in front of a blank page, afraid to write that email to your subscribers? It’s hard. When you have thousands of people reading your stuff, every email can be intimidating to write. You have a business and you’re looking to expand your reach, grow your audience, increase your sales—bottom line is, you want to increase your bottom line. When was the last time you were on YouTube? Facebook was the fastest-growing advertising market in the fourth quarter of 2014 making the advertising platform one of the most effective methods of advertising available. Last year, Google significantly tightened its policies on the AdWords network, culminating with Vikaram Gupta, Director of Ads Engineering for Google, reporting that the company banned over 214,000 advertisers from its network. Although the world’s first smartphone, Simon, was introduced to the market over 20 years ago, mobile devices have only recently become a major game changer for the digital marketing industry.