Sex sells: how porn and digital dating transformed an advertising cliché As taboos about online porn break down and new generations of singles see dating sites and apps as their first stop in the search for love, marketers have spotted an opportunity. These digital venues have become the next logical place for advertising to grow and reach an expanding audience. In the process, they have changed our thinking about the adland mantra "sex sells". Think about it. Our daily lives are punctuated by regular virtual interactions. Statisticians say we’re having less actual sex, but our online lives include a huge chunk of sex-linked ‘activity’. Guilty secrets Cue the rise of advertising via dating apps or porn sites. This is big news for the mainstream media, with porn-site (and even dating-app) advertising by ‘regular’ brands virtually guaranteed blanket press coverage, as fashion brand Diesel has shown this year by running a campaign on Pornhub and Grindr. The last taboo? Advertising on porn sites is certainly not going to hit the mainstream any time soon.
Why Have Pop Stars Become So Hyper-Sexualized? | Huffington Post “Beyonce is a woman who is not surrounded by 100 different people telling her what to do.” The discussion surrounding the hyper-sexualization of the music industry is much more complex than pointing out that everyone is wearing thongs now. Things have certainly gotten sexier. “I have two kids, so the normalization of the hyper-sexualization is troubling to me,” she told HuffPost Entertainment. In writing “Beyond The Lights,” Prince-Bythewood was very interested in the way personas are formed, especially for young female artists. “If you are not fully formed yet and you come out with a specific persona, you lose your sense of self,” she said. Prince-Bythewood did a lot of research before setting out to create “Beyond The Lights.” “I was very fortunate to be able to speak with a number of singers who were very honest with me. As Prince-Bythewood sees it, there are some highly sexualized performers who aren’t succumbing to anything at all. Also on HuffPost: Celebrity Photos: July 2015
Adblocking could be the best thing for the advertising industry | Media Network For decades the UK has maintained hydroelectric power stations simply to cope with the power surges that come from people switching on kettles during the Coronation Street ad break. Yet we think of adblocking as a new crisis. Marketing people form two extreme groups at the moment. Those who think everything is changing faster than ever and only consider the new and those who feel the changes are small, incremental and we need to base new learning on centuries-old techniques. Adblocking is a good example of this. It’s common to see adblocking discussed as an existential threat to advertisers and publishers. One of the most crucial roles for advertising agencies today is leading a path through what is changing and what is not for clients. Looking back in a few years’ time, we will be amazed that we let our attention become the default way to pay for content and we will be amazed how cheaply it traded. It’s a war on our eyeballs and they feel tired. 1. 2. 3. 4.
Why Sex In Advertising Doesn’t Sell Like It Used To | Linkdex Babevertising has a long and storied history in the Super Bowl, including recent highlights like Bar Refaeli smooching a nerd for GoDaddy, Kate Upton blowing bubbles for Mercedes, and Charlotte McKinney making puns for Carl’s Jr. But Super Bowl 50 was different. In fact, there was a conspicuous absence of babes, other than perhaps Helen Mirren, or Ryan Reynolds and Drake. Why? Mirren’s relative babeworthiness is a debate for another time and place, but it is worth noting her Super Bowl debut came at an intriguing cultural moment in the U.S. Hillary For America Americans are closer to having a woman in the White House than they’ve ever been before. But this cultural backdrop extends well beyond politics to include major moments in sports, entertainment, and media – all with powerful, influential women at their core. Queen Bey Look at Beyoncé, for example. Shake It Off ‘Beauty Doesn’t Take Just One Form’ Babevertising 2.0 Girls, Girls, Girls
Pornhub Released Insights On Millennial Porn Habits And Millennials Have Some Weird-Ass Porn Habits Last weekend adult video juggernaut Pornhub released a batch of data showing the porn viewing habits of millennials (everyone aged 18-34). The ‘Millennial Porn Watching Habits’ data dump from Pornhub was actually a helluva lot more illuminating that I would have ever expected it to be, providing some insight into millennial behavior (and P-Hub traffic) I never would’ve imagined. Below are some graphs showing the most popular search terms, categories, time spent, and gender differentials of millennials watching adult video on Pornhub…All of this is 100% suitable for work. Like I alluded to before, some of the things Pornhub shared in the press release I received this morning was a tad bit shocking. Well, before I give away too much, here are a few of the charts, graphs, and infographics from PornHub’s ‘Coming of Age: Millennials‘ data dump: Pornhub
The real reason Playboy is getting rid of nude photos Sure, sex sells. As long as it’s free. Earlier this week, Playboy announced that it will do away with full nudity in an effort to rebrand its fallen empire. “The political and sexual climate of 1953, the year Hugh Hefner introduced Playboy to the world, bears almost no resemblance to today,” said Playboy Enterprises CEO Scott Flanders. The shift, however, has little to do with feminist wins and everything to do with finally understanding our digital world and the cost of an outdated business model. Hugh Hefner is widely considered to be the founding father of the sexual revolution – he shocked the world with a nude of cover of Marilyn Monroe in 1953 – but the business model that made Hefner a pioneer is just obsolete. To those of us over the age of say, 40, Playboy once held an almost mystical, forbidden fascination. Hugh Hefner signing copies of the Playboy calendar.Photograph by Ian West — PA Wire/PA Images Fortunately for Playboy, it was never entirely about nudity. Change is necessary
Social media, sexualisation and the selfie generation - The Drum Analysis Updated Selfies, sexting and twerking are all part of a teen continuum that has been outraging older generations since Elvis first thrust those hips. We are heading towards a time when the label 'narcissist' will be just another term of endearment. For those of us still grappling with definitions of sexting and twerking ( my spellcheck hasn't caught up yet), a selfie is that arm's length self portrait or reflection in a mirror shot, taken on a phone and uploaded to social media sites like facebook and Instagram. When older generations travelled, we mostly pointed the camera outward. Get used to it. I've been trawling through teen selfie collections researching the Australian Story episode "Turning The Gaze." It features 16-year-old Melbourne school girl Olympia Nelson who recently penned a striking opinion piece for The Age on the 'dark undercurrents of teenage girls' selfies'. If social media only caused narcissism, it wouldn't be the worst thing. Why indeed?
This Brand Puts Porn on Hoodies | Highsnobiety Malcolm Bracey says he’s just your typical 23-year-old living in Madison, Wisconsin. The Midwestern college town isn’t known for being a style capital, despite being the homebase for several fashion retailers like Shopbop, East Dane, and Context Clothing. But lately, he’s been trying to stir things up. Two years ago, he came up with a simple concept: Put porn on hoodies. Granted, the relationship between streetwear and porn has always been there. But why does that relationship feel so synergistic, instead of incongruent? We interviewed Bracey about how he came up with the concept, his own relationship with porn, and the younger generation’s changing attitudes towards sex. What were you doing prior to Pornhoodies? Nothing really, I’m just some kid from Madison, Wisconsin. How did you start Pornhoodies? It started off as a joke. You just have the two colors for now? I had a few multicolor ones. What about the scenes on the hoodies? The scenes are mostly fisting. No I don’t!
Sex Sells? Not According To Madonna Badger 06/21/2016 CANNES, FRANCE -- Advertising has the power to effect change both good and bad. Unfortunately, there are far too many ads that objectify women in today's media. Beer ads show only breasts. Shoe ads feature naked models. "We Googled [the term] objectification of women. Badger started her career by developing many of these provocative images for clients including Calvin Klein. "This is when I knew I had the power to make a difference and I had found my purpose and my agency's purpose," she says. Badger first launched her #WomenNotObjects campaign in January 2016 with a video that has garnered more than 40 million views across 175 countries. This one online video sparked a revolution after the clip attracted massive social media attention, as well as two common responses, says Badger. That is when Badger made a second film to show how real kids and women respond to these ads. This mission is not simply idealized chatter, but rather a smart business strategy.
These Major Companies Are Now Using Porn Sites To Advertise Their Product - Fight the New Drug The following information was taken from an article by CBC. In our generation where porn has become so mainstream, the line between advertising and porn is becoming very blurry. There has always been a line advertisers wouldn’t cross to promote their product, but now some marketers have tiptoed over that line to advertise on porn sites. From food companies to fashion brands to Hollywood movies, marketers have breached the final frontier in their search for bigger, more affordable audiences. Let’s start at the beginning. Advertising… meet the porn world. In the early days of online porn, sites would tease with a thumbnail photo or an 5-second clip, and the link would send you to a pay site. Inspired by YouTube–the king of video sites–it didn’t take the porn world long to follow suit and create massive online archives of every porn clips you could think of. It all led to a perfect storm in the porn industry in 2009. Mindgeek is the biggest online porn company in the world. Porn sites.
American Apparel Embroiled in Legal Battle Over Anti-Objectification of Women Campaign Earlier this year, Badger & Winters Group embarked on a gender equality in advertising initiative. As part of the campaign, the New York-based advertising agency released the “We Are #WomenNotObjects” video on YouTube, which calls attention to a number of big-name brands that Badger & Winters believe have been exploiting women in their ad campaigns. And troubled Los Angeles-based retailer, American Apparel, is not amused. According to the agency, the focus and intention of the #WomenNotObjects public service video was “to draw attention to the widespread, harmful and discriminatory objectification of women in commercial advertising and to criticize specific examples of such exploitive advertisements.”
10 NSFW Fashion Ads From the slightly scandalous to the downright offensive, here are 10 of the most controversial fashion advertisements of all time. The fashion industry and advertorial regulation standards have endured a rather volatile relationship for quite some time. The desire to seduce, sell and garner attention has lead many a fashion label to resort to suggestive, even extreme visual methods – be it via sex, violence or social commentary – to get their product noticed and make headlines in the process, for one reason or another. Succeeding our look at the 10 most “Fuck You” moments in fashion, we’ve compiled a list of fashion campaigns that have managed to shock, offend and test (or rather violate) commercial acceptability throughout the years. Alexander Wang Denim Channeling the provoking tactics of Calvin Klein’s now-fabled denim ads, designer Alexander Wang offered an equally tantalizing visual with this 2014 Steven Klein-shot campaign starring model Anna Ewers. “Fashion Junkie” “G Marks the Spot”