In a first, Adidas gets staff to ‘own and adopt’ its retail outlets; aims at spurring sales
NEW DELHI: On Wednesday some 75 employees of Adidas in India took 'ownership' of one franchisee retail store each in a global first for the German sportswear giant, aimed at spurring sales at a time of slowdown in consumer spends and increasing competition. This means annual increments and bonus payouts for each of these employees — the list includes Adidas Group India managing director Dave Thomas and its brand managers — will partly be based on the performance of the store they have 'adopted' and 'own' on parameters such as sales, conversions from walk-ins to actual buying, time consumers spend at the store, consumer feedback, and support to the store team. The stores range from mainstream Adidas or Reebok stores in malls to obscure factory outlets, and employees don't get to choose which store they adopt, said Arijit Sengupta, Adidas Group's senior director for human resources. HR experts said such initiatives are rare in the retail world.
ISL club Pune City and Adidas announce three-year kit deal
Indian Super League (ISL) franchise FC Pune City today unveiled its home and away kits in the presence of star players Adrian Mutu, Tuncay Sanli, Didier Zokora and Eugeneson Lyngdoh while announcing a three-year partnership with sportswear giant Adidas. The kits were unveiled at an Adidas store in Pune. The new kits feature the company's patented Climacool technology that will keep the players dry for longer and reduce the amount of weight they carry during the 90 minutes. It features the classic v-neck cut collar and the three-stripes design down the shoulder. Adidas also sponsor kits of Manchester United, Bayern Munich and Real Madrid among other heavyweights in Europe. Gaurav Modwel, CEO of FC Pune City, said, "The new kit design resonates the club's motto of Play To Win. Pune City's first match is a Maharashtra derby against Mumbai City FC on 5 October.
UN launches ‘climate neutral’ project with Microsoft, Sony, Adidas
The United Nations launched a major new initiative on Tuesday designed to encourage businesses and consumers to voluntarily become ‘climate neutral’ and some of the world’s leading companies including Microsoft, Sony, Adidas have already pledged their support. The Climate Neutral Now scheme urges governments, companies and individuals to measure their climate footprint, reduce greenhouse gas emissions, and offset the remainder of their remissions. The aim of the project is to encourage voluntary action from the private sector and consumers to help reduce GHG emissions and facilitate a global transition to carbon neutrality by 2050. The initiative is also designed to support the upcoming UN Climate Change Conference in Paris in December when an ambitious and historic global climate agreement is due to be signed to prevent an average global temperature increase of 2°C above pre-industrial times that scientists say would cause catastrophic impacts of climate change.
How adidas Lost Billions By Not Giving LeBron James $3 Million
For the majority of the 1990s and into the early 2000s, adidas had a promising stake in the basketball world. Through the revolutionary work of John Paul Vaccaro—better known as “Sonny”—adidas embedded its brand into the grassroots level of basketball to become one of the most prominent shoe companies in America. Vaccaro, who is often regarded as the “Godfather of Basketball Sneaker Culture,” pioneered the phenomenon of sneaker sponsorships for high school teams to introduce their product to the nation’s elite talent at an early age. Sonny Vaccaro’s formula for success was proven effective early in his tenure with adidas. it was the dumbest single mistake anybody ever made in the negotiation of a property. — Sonny Vaccaro Bryant flourished under adidas, making the All-Star game in just his second year in the NBA. adidas was now 2-0 in the recruitment wars and all was well, until one sunny day in Malibu, CA in 2003.
Adidas
German multinational clothing and apparel corporation The three stripes are Adidas's identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey,[8][9] became so successful that Dassler described Adidas as "The three stripes company".[8][9] History Early years: the "Gebrüder Dassler Schuhfabrik" (left): Adolf Dassler, founder of Adidas, c. 1915; (right): the 'Dassler Brothers Shoe Factory' near Herzogenaurach train station in 1928. The company was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. The Dassler factory, used for production of anti-tank weapons during World War II, was nearly destroyed in 1945 by US forces. Split and rivalry with Puma Corporate image (left): The original trefoil Adidas logo until 1997.
