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Four Things Businesses Need to Learn From Recent Discoveries in Evolutionary Theory
Evolution in nature has long been a metaphor for business. You know, survival of the fittest, might make right, only the selfish thrive, etc. These analogies are clearly oversimplifications and they are based upon a superficial understanding of the biological underpinnings, but they are nonetheless quite pervasive in the business world. So it only make sense that new research in evolutionary theory be applied to the business metaphor as well. Evolutionary theory looks at how organisms respond to environmental changes. 1. Nature: It was once thought that nature changes slowly, through many small incremental steps. Business: Fear and uncertainty drive businesses to knee-jerk reactions. Case in point: a competitor comes out with a new product that is eating away at your market share. 2. Nature: It was once thought that the more complex an organism (think elephant vs. slug), the more changes would be needed to respond positively to environmental changes. 3. 4.
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