3 Steps to Enhance your Corporate Event’s Impact A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event. It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? How about better revenue? These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data Engage participants the year round
Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore Demand generation contributes a good deal of quality prospects to marketing. In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. Demand generation is built with four important pillars which marketing applications expert Avinash Agrawal summed up in this post for Vyakar.com. Business, brand and marketing strategies The foundation to this pillar is based on a competitive advantage. Technology: big data and marketing operations enablement This pillar is powered on the basis of data insights and data access of the differentiated consumer experiences, as collated by integrated technology. Target audience marketing through progressive persona profiling Buyer experience This pillar is perhaps one of the most important ones.
Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in? DO provide value with relevant and educational blogs, guides and communications B2B companies that blog generate 67% more leads per month. Don’t undertake any new TOFU marketing activity until you’ve forecast the best, expected and worst possible ROI outcomes.
Demand Generation Solutions for Startups SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue. And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. For better growth possibilities, take into account the following strategies for better brand awareness. Trade shows. Webinars. Slide presentations and infographics.
B2B Telemarketing Goals to Garner Trumping all other channels, telemarketing is the most reliable. B2B marketers can hardly generate revenue or keep the company afloat without initiating a cold calling campaign as B2B lead generation telemarketing professes urgency that all other channels seem to lack. In the outset, however, not all telemarketing campaigns prosper. Creating goals is needed in order to develop an efficient telemarketing system that delivers sales ready leads. Stuck in planning limbo? Quality leads. ROI. Quality CRM. Conversions. Reaching these goals is another story though. #b2b telemarketing#Telemarketing Tips
Data Cleansing and Verification Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems. Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more?
6 Vitals Arts to Master in Outbound Telemarketing | Marketing in the Asia Pacific Training materials, online slides, self-help books and hundreds of instructional blogs have provided tons of advice on how to become an excellent telemarketer, but there hasn’t been a perfect formula – and this article will not change that, either. It’s impossible to create a flawless telemarketer persona on account of an industry that’s so complex and rapidly evolving. What’s possible, though, is to focus on improving certain areas of the telemarketing process. Eventually, as each small part is enhanced, a new skill set and approach will have been developed, and that’s the closest you can get to perfection. You can start off by mastering these 6 important aspects: The art of timing.This is not about how you determine when to respond to prospects over the phone – that’s an art you’ve probably already mastered.This is about learning that specific hours of the day are more productive than others.
Brochures About Callbox About Callbox Find out everything you need to know about Callbox – our people, technology, solutions, processes, and the clients that we helped grow into what they are today. Come, join the ride.What We Do Lead generation is at the core of our business; how we do it is what sets us apart from thousands of other lead generation companies around the world. Services With cutting-edge technology, seasoned staff, and over 10 years’ experience under our belt, we help our clients achieve their sales goals through our B2B lead generation services. Industry Solutions Just as broad as the services we offer is our expertise in a variety of industries and business sectors. Clients The long list of organizations of all types and sizes who have worked with us over the last 10 years speaks to Callbox’s place among leading sales and marketing solutions providers in the world.
8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins. Develop a professional greeting. Increasing your sales is just a conversation away. Please follow and like us: Good Sources of Qualified Appointments in Singapore Here’s a fact: in Singapore, the B2B or business-to-business industry is cutthroat. It seems every other business operating these days is involved in B2B sales one way or another, making the landscape rife with competition and uncertainties. Well, if you were a B2B marketer, you’ll most likely feel ambiguous, too. You’d start second-guessing your efforts, wondering if you’re keeping up with trends that evolve at a rapid pace because you know how much these would play into your business. A limited in-house sales team could only serve to heighten the conundrum. Nevertheless, how can you keep abreast with the competition with a handful of personnel expected to operate at peak efficiency? Related: 3 Sales Tips to Get your Reps Reach for the Numbers What do you do? Giving B2B Appointment Setting a Try With a limited sales force, your wisest course of action is to look for an appointment-setting partner. It gives your business a valuable edge in closing sales. Good Sources of Leads Unclosed deals
Asia Value Investor Conference – 8th December 2015 • Singapore Event Telemarketing Blog Singapore is indeed an ideal place to hold conferences. Another upcoming condference is Asia Value Investor Conference – 8th December 2015. The organizers of London Value Conference have decided to expand their network this Winter by holding their inaugural Asia Conference in Hong Kong. We are honored to be invited as partners for the Asia Value Investor Conference and we believe that such a conference would be beneficial to all investors. You will be treated to insights, shared by a phenomenal line up of speakers and, afford yourself the opportunity to meet other like-minded investors. For those who have not heard of the London Value Conference, it is now into its fifth year and has brought together well-known investors including Howard Marks, Don Yacktman, James Montier, Michael Price, alongside many other notable fund managers. Read whole article here. #singapore conference#Singapore event
B2B Content Marketing: 7 Ugly Truths you should be concerned about What is wrong with how marketers produce, distribute and use content as a tool for lead generation? While there are countless businesses that have been successful in content marketing, it certainly doesn’t speak for the majority of lead generation marketers that depend on attracting prospects through their leads. A post at Eloqua reveals what exactly is going on out there, and why you should take a look at your own conten marketing efforts. From Blog.Eloqua.com: Ugly Truth #1: Everyone wants to create content, but no one wants to discuss promotion and distribution In today’s crowded digital world, assigning no distribution or promotion plan is a foolproof way to make sure your content will not be viewed. Ugly Truth #2: Many folks in your organization already create content without a strategy Fun fact: 70% of marketers say they lack a consistent or integrated content strategy, despite the fact that 82% of content marketers see positive ROI for their inbound marketing. So where to start?
Drive for Sales: B2B Telemarketing Tips That Help Close the Deal The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone
Prevent your Lead Generation Campaign from Capsizing by Knowing these Five Warning Signs If there’s an appropriate metaphor for your lead generation campaign, it’s a cargo vessel. And like any ship that crosses seas and oceans, we just can’t expect the journey to be a relaxing boat ride on the pond for our precious cache of prospects. Elements of failure abound, and B2B marketers are always at their toes drawing up contingency plans in anticipation of a collision. And it takes a good sense of perceiving critical cracks to make sure things abide by your campaign objectives. Here are five warning signs your campaign could be unfit to traverse turbulent waters. Too much content. Dependency. Over-regulation. Lack of B2B buyer knowledge. Poor Demand Generation campaign. Conceptualizing a lead generation strategy is similar to drafting a design for a safe passenger ship. Source: