The Skills that Inbound Marketing Agencies Need to Have The HubSpot partner team spends a lot of time helping marketing agencies develop their inbound marketing skills and their businesses. There's good ones, there are bad ones, and there are good ones in the making. It might make sense for you to hire a new inbound marketing agency, unencumbered by the old ways of marketing . If you're hiring an agency, you should test for the aptitudes below. Sales If they don't know how to sell in the right way, they should forget about starting a marketing agency. Ironically, these sales skills seem to get lost somewhere along the way when agencies get to a certain size. Account Management If an agency isn't strong at managing their accounts by setting expectations, reviewing activities, seeking buy-in, inspiring continued action and reporting results, they'll quickly lose clients. In order to avoid firms like this, ask questions about how they do monthly reviews. Project Management Delivering inbound marketing services isn't easy. Analytical Skills
Aardvark and the Synaptic Web | ScribeMedia.org Pawns via Creative Commons/Flickr. “It’s overwhelming, fantastic, and like all technological marvels,” says Damon Horowitz, “just a little bit amusing.” Just a week ago Google bought Horowitz’s social search start-up Aardvark for a reported $50 million. The price is one the company co-founder will neither confirm nor deny. What he will allude to though is that now that they’re under the Google umbrella, Aardvark-style “social search” will attempt to integrate across the company’s ever expanding offerings. If you’re familiar with Aardvark let your imagination run for a moment and consider how the platform can turbo-boost Google Buzz which was also, and perhaps serendipitously, released last week. If you’re not familiar with Aardvark — and since it only launched a public beta last October, there’s no reason you should be — a basic primer runs something like this. More often than not, a response comes within a few minutes. Microsoft’s Photosynth is a Synaptic Web example, says Loux.
Corante Media Hub Home | Action Coalition For Media Education InfoPro Worldwide | About Us| Our Vision and Values Our Vision and Values Vision Purpose Passion Precision To proactively evaluate and adopt advancements in the Information Technology industry and apply them to business needs, thereby using cutting edge technology for serving our clients to attain their objectives. To synthesize comprehensively superior individual and organizational learning by fostering high quality, teamwork, innovation, intellectual growth, and an unrelenting customer focus amongst our people. Values Do More Than Expected Deliver On-time Every Time Differentiate by Value Delight the Customer Develop the Intellect Discover Imagination Drive People Excellence Dream to Innovate Demonstrate Integrity Deepen Relationships Dare the Challenges Display Finesse Distinguish to Lead
Inspirational Words of Wisdom, Self-Improvement, Self-Help | Kno The New Media Reader - Noah Wardrip-Fruin and Nick Montfort, eds CEO Bloggers' Club I am cross-posting this from my personal blog, Znetlady: ModernMediaModo. Blogging is often offered up as a tactic CEOs should employ to humanize the seemingly too distant CEO or as a way to communicate regularly and effectively to internal audiences. But blogging is hard - and besides, really getting inside your own head to communicate “who you are” is impossible for anyone. After all, when we sit down to write a blog post, it’s almost always reactionary - we write what is immediate, burning at the moment, on our radar right then, or what we believe the troops need to hear about a specific issue. It is rarely with the discipline to communicate consistent visioning or mentoring or even the passion we have for what we do everyday. Enter tagging. It provides insight into why you make the decisions you do and what flavors your leadership. Tagging can help CEOs meet the eternal challenges of leading. Here's how to get your own CEO tag cloud started:
FindLaw Award-Winning Legal Web Site Design | Attorney Internet FindLaw, a Thomson Reuters business, is the world’s leading provider of online legal information and law firm marketing solutions. FindLaw’s roots go back to 1995 – the beginning of the Internet era. Today, the company offers both FindLaw.com – the most popular site for free legal information on the Internet with 5 million visitors each month, and custom law firm websites and internet marketing for lawyers. A combination of experience, focus, proven resources and deep skill sets means FindLaw is the go-to resource for a competitive edge through effective attorney websites and law firm internet marketing solutions. Count on FindLaw.com to create a customized Internet marketing solution that helps deliver what you need – qualified prospects who become clients. FindLaw offers you unparalleled exposure to consumers actively seeking legal services online. FindLaw.com: The most popular online destination for free legal information, peer-to-peer exchanges, and resources.
100 Best Blogs for New Media Students | Associate Degree - Facts August 24th, 2009 By Hannah Watson New Media students are on the verge of an exciting and evolving field of study. With topics ranging from social networking to innovative art forms to gaming to Internet policy and politics falling under this umbrella, there is plenty for students to learn about and stay connected with. Adding these blogs to your favorite reader will help you keep current on all that is happening in the world of New Media. Academic Blogs These professors, researchers, and grad students offer their academic perspective on New Media. Lessig Blog. Social Media Find out what is happening in the world of social media with these blogs that discuss social networking, relationship building, culture, and more. MediaShift. New Media Arts These blog offer insight from the world of art with a technological twist. reBlog. New Media and Culture Read about the impact of New Media studies on culture worldwide with these blogs. apophenia. New Media Business Blogs New Media Strategies Blog.
Making money from social networks pt. 1 Got a constipated blog draft situation – lots of half finished posts in the saved area. So to catch up I take a mouthful of wordpress ‘fibre’ and put these out slightly half baked, drafts to mentally move on. Oh the compromised nature of blogging! Its a shame because this particular one is the big issue at the moment. “Just had a week break walking in the rainforests of Far North Queensland and diving in the Great Barrier Reef and as one does in the relative solitude I kept thinking about the reasons people join and use social networks? Part One Apart from the obvious reason that humans are evolved social animals and simply need to communicate with each other to survive mentally (less so physically today of course), doing this via the intraweb, though abstracted interfaces, and clumsy tools is a far less efficient medium than face-to-face. a) They pay entrance fees for a kind of exclusivity, c) buy music to get clued up and appear to be up to date - Social Currency Peer pressure To be heard
informatology About : Capstrat We are freakishly good at figuring out two things: Exactly what needs to be said. The perfect way to say it. To accomplish this, we hire smart people who love nothing more than surprising you with insights. If we ever develop a “house style,” shoot us. No two of our assignments have ever been exactly the same, which is why no two of our solutions have, either. There’s a danger in being good with words: You can convince yourself that words are enough. But the clichés are true here. We believe businesses and communities work best when they nurture each other. Boomerang Society. The Boomerang Society deepens our commitment to creating a culture that focuses on more than work. And it’s making a difference. Since 2001, Boomerang has given more than $150,000 beyond Capstrat's corporate contributions. In January and February, the Boomerang Society supported the Cornucopia Cancer Support Center by contributing to the nonprofit's winter fundraising event, “A Chocolate Affaire.”