Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals. Plan with your team. Finally, take your time and unwind. Please follow and like us:
The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Aside from announcing that your company is exhibiting at the show, find a creative way to tell your audience what your company will be doing there. Have fun with your story!
5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1. 2. 3. 4. 5.
Four IT Mistakes That Can Ruin Your Business Database Systems In any business, protecting consumer data should be the most important part of your business operations. Without a comprehensive business database, you would be unable to find the right business prospects, as well as ensure the integrity and security of your IT lead generation campaigns. I mean, if you yourself could not protect the private data that is already in your firm, then how can you assure sales leads prospects that you can protect any data that they share with you? That would certainly hurt your bottom line. There are at least four IT mistakes that you should avoid. Skip the anti-virus – all right, this may sound old news to some, but a surprising number of individuals still skip anti-virus program in the hope of saving a few bucks. Still, if all this talk about security is keeping you too uptight, then you can always leave your data to a competent and reliable business database management services.
Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. What can you do to ensure your strategy is well-defined and strategically aligned to deliver on your lead generation goals? YOU HAVE NOT MAPPED THE B2B BUYING PROCESS: B2B procurement is not a simple process. TOO MANY WALLS: Marketing is tossing ‘qualified’ leads over the wall to Sales. TOO MUCH CONTENT: Is there such a thing?
Give your Australia B2B Blog a Major Makeover with these Tips Blogs are known within B2B circles as excellent lead generators, accounting for about 67% of qualified leads and an ROI boost, according to Hubspot. It comes as no surprise that many marketing executives put a lot of heart and soul into their corporate blogs. However, one cannot discount that certain blog strategies can lead to mediocre results such as poor lead quality and a reduction of inbound links, impacting B2B lead generation and ultimately the bottom line. So, if you are in such situations, these tips from Pardot Senior Manager Adam Waid provide some necessary steps for improving your blog’s lead generation performance. Plan Out Your Blog Content Blogging can get overwhelming fast. Creating a well-structured editorial calendar helps improve your blog’s efficiency and coherence and ensures accountability for fresh content generation. Some organizations plan out an entire year, but you may work best on a quarterly (or even weekly!) Offer Recommended Reading Offer Downloads
What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession. Don’t worry But as investors, should we be worried by a possible contraction of the Singapore economy? Peter Lynch, probably one of the best investors of our time, once said: “The thing to remember is that we’ve wriggled out of every recession since the one that turned into the Great Depression.” Read the whole article here.
Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital. In recent developments, Britain-based business intelligence firm B2B International has expanded its reach in the Lion City. For now, B2B suppliers such like you need to use cost-efficient and time-saving ways in order to stay in profit and provide the necessary services to current and potential clients. 1. Economic uncertainties entail the need to become more conservative in terms of spending. 2.
Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft. The climate for increased mobile data security is something that Singaporean IT and software entrepreneurs must leverage. Companies like Treebox Solutions and V-Key are well on their way to addressing emergent needs in the fast-growing mobile security sector.
Solar Lead Generation in Australia: 6 Easy Ways to Jump-Start your Search for Solar Leads in Australia Your solar business is only as good as your next lead, and that’s a fact. Unlike products like software programs or e-books, solar panels are not easy to sell, and this is an accepted truth even in Australia, which has long been a proponent of renewable energy sources. This is the reason why solar installers are giving all they’ve got to get solar leads – names of people or businesses who might be interested in having solar panels installed for them. There’s a problem, though. It’s very difficult to get solar leads. You can liken solar leads to a tool. Some installers actually buy leads, which is a good way to drive in prospective customers. Seeing as how getting good leads is crucial to the growth of your business, what should you do? Find Good Leads – On Your Own Inasmuch as buying lead lists from third-party vendors is a good way to generate solar sales, it’s not foolproof. Nevertheless, if you just passively wait for prospects, you might end up stuck in a rut. 6.
Get Quality B2B Appointments with Effective Marketing Software B2B appointment setting is perhaps one of many challenges facing the modern marketer. But it is still a very crucial component that makes business growth possible. It is thus a logical step to take to improve one’s marketing endeavors. But how exactly can one do that? Well, experienced marketers will tell you that it takes a lot of practice and patience in order to generate quality B2B appointments. But this is just generic stuff. That marketing automation is the norm in modern business should not come off as surprising. “But how about quality?” Here’s the thing: companies that lack an automated lead management database will indeed have a bad time setting up appointments with high-level prospects. Easier list building. Direct lead nurturing. Multi-channel capabilities. Simplified pipeline. We do not end there.
Data Cleansing and Verification Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems. Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more?
8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins. Develop a professional greeting. Don’t just say hello and jump into your telephone presentation without taking a breath or allowing the other party to participate. Increasing your sales is just a conversation away. Please follow and like us: World's Computer Giant Gets Even Bigger with Callbox The Client The Client is a global systems integrator and provider of end-to-end enterprise IT and software solutions. Its service portfolio includes strategic outsourcing, IT consulting, application management, training, small business services, asset recovery, and software services. It serves a huge client base in 170 countries with several business partners around the world. The Challenge The Client wanted to expand its market and open new accounts in the Asia-Pacific Region with as little difficulty in finding qualified leads as possible. The Client had the following requirements for this campaign: 1. 2. 3. Having raised the bar, and seeing Callbox’s previous experience in b2b lead generation for multi-level marketing campaigns, the Client greenlighted the partnership. The Callbox Solution The Client hired Callbox in July 2009. The Results The five successive campaigns ran flawlessly for over a year, generating excellent results for the Client: “You are a great gun.