International Women’s Day 2017: 6 of the best campaigns empowering women P&G launches corporate #WeSeeEqual campaign to fight gender bias In honour of International Women’s Day, Procter & Gamble (P&G) has launched a new corporate #WeSeeEqual campaign aimed at uncovering gender bias. The campaign is running on YouTube, Facebook and Instagram and features a video showing men, women, boys and girls defying gender stereotypes, using clips from a number of its brands including Always and Secret. P&G brands including Pantene, Ariel and Fairy have all done ads on gender equality themes in recent years, but this is the first time it has brought them together under the corporate umbrella. Speaking to Marketing Week, P&G marketing director for Northern Europe Stefan Feitoza says the FMCG giant is keen to “create new expectations for people to live up to”. “We are leveraging our insights to uncover gender bias and taking actions to spark conversations that motivate change. United Colors of Benetton promotes gender equality in India
Was pink originally the color for boys and blue for girls? December 19, 2008 Dear Cecil: I came across a piece of information that said that in the first half of the 20th century, pink was a boy's color while blue was a girl's color. But it didn't say why the colors switched. I figured if anyone knew, it would be you, Cecil. Or at least you'd make up a good story and pretend you knew. — Jay B. Cecil replies: Quiet, churl. Before we take up your question, we need to address one that the average reader is likely to think is more pertinent: You're telling me that, once upon a time, the color for boys was pink? Let me put it this way — some people sure thought it was. In the 1800s most infants were dressed in white, and gender differences weren't highlighted until well after the kids were able to walk. By midcentury baby clothing in colors other than white had begun to appear, but gender-based distinctions were slow to emerge. As part of this differentiation, there seems to have been an effort to establish characteristic colors for girls and boys.
Break the Box campaign launch | Citizen Group Blog | Citizen Group Mar.12/ This past week, Citizen and the Texas Association Agaisnst Sexual Assault (TAASA) lauched our Break the Box campaign encouraging Texans to pledge against sexual violence by speaking out against gender stereotypes. Sexual violence isn't just about rape or physical harassment. It begins when we hurt people through the words we use and attitudes we carry. Stereotypes of what it means to be a man or woman—for instance, boys should do physical activities and girls need to be "ladylike"—can limit our worth and potential, and create an unequal balance of power that perpetuates sexual violence. In Texas alone, nearly 13% of all Texans have been sexually assaulted—that's nearly two million people, 1 in 5 women and 1 in 20 men. Join us by watching the video, sharing & taking the pledge. Categorized under: Advertising | Education | Environment | Health & Wellness | Human Rights
The Meaning of Colour in Web Design Blue : good fortune, communication, wisdom, protection, spiritual inspiration, calmness, reassurance, gentleness, fluidity, water, sea, creativity, peace, calming, higher thoughts, mystery, sky, formality, travel, devotion, progress, quiet wisdom, freedom. betterment of humanity, love, trust, loyalty, intelligence, reassurance, artistry, compassion, inner strength, devotion, depression, sadness, tranquility, stability, unity, truth, understanding, confidence, acceptance, conservatism, security, cleanliness, order, comfort, cold, technology, devotion, harmony, depth, faith, heaven, piety, sincerity, precision, intellect, sadness, consciousness, speech, messages, ideas, sharing, cooperation, idealism, sincerity, empathy, relaxation, affection, inspiration, friendship, patience, contemplation, infinity, harmony, non-threatening, dependability Some believe blue slows the metabolism and suppresses the appetite. High impact designs can be created with combinations of blue, red and yellow.
TIME Person of the Year 2017: The Silence Breakers Movie stars are supposedly nothing like you and me. They're svelte, glamorous, self-possessed. They wear dresses we can't afford and live in houses we can only dream of. Yet it turns out that—in the most painful and personal ways—movie stars are more like you and me than we ever knew. In 1997, just before Ashley Judd's career took off, she was invited to a meeting with Harvey Weinstein, head of the starmaking studio Miramax, at a Beverly Hills hotel. "I started talking about Harvey the minute that it happened," Judd says in an interview with TIME. She recalls one screenwriter friend telling her that Weinstein's behavior was an open secret passed around on the whisper network that had been furrowing through Hollywood for years. Finally, in October—when Judd went on the record about Weinstein's behavior in the New York Times, the first star to do so—the world listened. When movie stars don't know where to go, what hope is there for the rest of us? "I thought, What just happened?
How to Turn an Ordinary Photo Into an Extraordinary Photo I’ve often been asked about my process for tweaking photos. I thought I’d use one of my favorite photos and show how I took it from initial capture to final public display. I had forgotten how far I had taken this image from its initial capture: click image to see larger version As with all tools, there are many ways to accomplish the same thing. I generally don’t like writing Photoshop tutorials, because my assumptions about everything are usually wrong. Some assumptions —You have access to Photoshop and know your way around some of the palettes. When I mention duplicating layers below, I mean you select the thumbnail/icon of the layer you want to duplicate and drag it to the New Layer button (#1 in the above illustration). —You have a photo that you’d like to tweak. —You aren’t afraid to play around with sliders and settings. Taking the picture I might muck about with some settings on the camera, but I want to capture the vision in my head as close as I can while I’m in the moment.
The Reel Foto: JeongMee Yoon: Boys versus Girls, The Pink & Blue Project "Blue is for boys and pink is for girls". That statement has been so subconsciously ingrained into the minds of practically everyone in the first world that it seems silly to challenge it. Indeed, the differences in gender with boys versus girls and blue versus pink has become an accepted fact that manufacturers nowadays will automatically assign blue products to guys and pink products to gals. Artist JeongMee Yoon wanted to document this phenomenon in children and, along the way, uncovered some surprising historical facts in her Pink & Blue Project. JeongMee Yoon studied Fine Arts and Photographic Design in South Korea and later moved to the US to further her career. Her first project as a solo artist was "Zoo", a series of black-and-white photographs that depicted urban animal habitats as dreary prisons rather than happy weekend leisure centers. That first image became the start of the Pink Project, a portrait series on girls and their affinity for pink objects.
High Dynamic Range (HDR) Photography in Photoshop CS2 High dynamic range (HDR) images enable photographers to record a greater range of tonal detail than a camera could capture in a single photo. This opens up a whole new set of lighting possibilities which one might have previously avoided — for purely technical reasons. The new "merge to HDR" feature of Photoshop accomplishes this by combining a series of bracketed exposures into a single image, which encompasses the tonal detail of the entire series. Single Photo without HDR After High Dynamic Range Technique Image above courtesy of Kyle Kruchock (albeit in a heavily modified form). There is no free lunch however; trying to broaden the tonal range will inevitably come at the expense of decreased contrast in some tones. As digital sensors attain progressively higher resolutions, and thereby successively smaller pixel sizes, the one quality of an image which does not benefit is its dynamic range. Brightness Distribution Underexposure Overexposure *As measured by a digital camera. Reference
5 Celebrities who've Fought Back Against Gender Stereotypes Gender stereotyping, by definition, is the generalisation of attributes, differences and roles onto each gender. This can range from the belief that make-up is specifically reserved for women, to the idea ‘dirty’ and ‘dangerous’ jobs are ‘jobs for a man’. Despite these messages unfortunately still being prevalent in our society, change is occurring. Troye Sivan After a steady rise to fame via YouTube since 2012, the Australian singer-songwriter has brought about a lot of change in breaking gender norms and consoling fans and those alike that it is okay to express yourself as whoever or whatever you wish to. Although a commonly broken norm, Troye partnered with Vevo Lift late last year to create a video where he gets his nails painted. Sivan’s Blue Neighbourhood trilogy is also another iconic reminder of real issues going on in the world and displays an important message; be kind to everyone and remember love is love. Ezra Miller I’m queer. Ruby Rose Matty Healy Eddie Izzard
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