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TNS - Mobile Life

TNS - Mobile Life

En finir avec les fantasmes du mobile en France With Apps, First Impressions Are King. Here's 3 Keys to Getting Them Right | Co.Design Everyone on the web (read: that tiny subclass of "everyone" that gets paid to care about social networking apps) was shooting their mouth off last week about the latest'n'greatest app on the block, a $41-million funded doohickey called "Color." The brainchild of Bill Nguyen (a tech entrepreneur so adept at playing venture-capital roulette that he's successfully launched eight previous startups), Color lets you snap photos and share them in an "elastic social network" with people geographically close to you, with no checking-in necessary. I avoid Color like the plague and use Stellar daily. Why? If that raises an obvious question to you -- namely, "why the $*#@ would I want to do that in the first place?" But here's the thing. For a vivid dissection of Color's epic UX fail for first-time users, read this post by designer Mike Rundle. 1. Fact: your social app is pointless. [Stellar greets you like a person...] [...while Color "pitches" you like a robot.] 2. 3. [Explain, please.] [Ahh...

Comparing US states with countries: US equivalents Which countries match the GDP and population of America's states? IT HAS long been true that California on its own would rank as one of the biggest economies of the world. These days, it would rank eighth, falling between Italy and Brazil on a nominal exchange-rate basis. But how do other American states compare with other countries? Also see our other "country equivalents" interactive maps:Indian states and territories as countriesChinese provinces as countriesBrazilian states as countries Médias & Publicité : Les terminaux mobiles ont dopé l'audience Internet INFOGRAPHIE - En 2010, les connections Internet quotidiennes ont progressé de 15% pour s'établir à 24 millions. L'explosion des smartphones et tablettes modifient les habitudes d'utilisation. Les Français sont de plus en plus connectés en permanence. C'est l'un des enseignements du spécialiste des études médias, Médiamétrie, dans son bilan annuel sur l'audience et l'évolution de la consommation du média Internet. Si les accès via téléphones mobiles restent marginaux (1,4% des visites) par rapport à la connection traditionnelle sur un ordinateur, ils ont été multipliés par trois en 2010, sous l'effet des évolutions technologiques (smartphones, tablettes, etc.). Parmi eux, l'iPhone d'Apple se taille la part du lion, avec près de 60% des visites par les téléphones portables. Mais loin de se substituer à la connexion par un ordinateur, l'Internet en mobilité vient en complément, multipliant le nombre de contacts quotidiens des Français avec ce média. Et après...

What Do You Check First: E-mail or Facebook? [INFOGRAPHIC] Where you start your digital day says a lot about you, according to a new study from ExactTarget, an e-mail and social media marketing company. If you check e-mail first, the company said, you tend to be more task-oriented and only interact with brands online when you need something, such as researching a deal, getting information about promotions or finding new product information. However, if start your day with a visit to Facebook, you might welcome "extracurricular" content from brands, such as interaction and entertainment that isn't directly related to a purchase or business transaction. That's not all the study explored: Here are the coffee-and-bagels versions of the findings (click for full-size images): So, which kind of Internet user are you: The kind who prefers e-mail and just-the-facts interactions with companies, or the social media-happy brand fan?

Etat des lieux du mobile - Septembre 2011 Google Pursues Role in Mobile Payments Revolutions around the World, a data visualization ? mkaz tumbles along The recent events in Tunisia and Egypt got me thinking about revolutions across history. They tend to cluster together both in geography and time. So being on the current data visualization kick I’m on, it sounded like a fun little project. You can view the results here: The data was collected from Wikipedia, in particular their List of Revolutions. Once I gathered up the data, I tried out a couple of Javascript libraries to map them. I ended up working with a World Map created by John Emerson using Raphael JS. Code available for download. One in Three Mobile Phone Owners Is a Regular Mobile Gamer [STUDY] A new survey from casual gaming company PopCap shows that an incredibly high percentage of adults in the U.K. and U.S. is into mobile gaming. This stat may be due in part to the uptick in smartphone adoption. According to a separate Nielsen survey, 31% of U.S. mobile users now own smartphones, and a Pew survey shows nearly half of cellphone users download and use mobile apps, too. In PopCap's research, more than half (52%) of 2,425 respondents said they had played a game on a mobile device, whether their own device or someone else's, at some point in their lives. The percentage for U.K. respondents was significantly higher (73%) than the rate for U.S. respondents (44%). Around one-third of all respondents had played a game on their own mobile phones within the past month, and one out of four respondents said they played games on a weekly basis. The biggest gaming group was smartphone users. Image courtesy of iStockphoto, sjlocke

Young Social Mediaphiles: 36% Tweet and Check Facebook After Sex Are people under the age of 35 addicted to social media? Retrevo.com set out to answer that question with their latest Gadgetology Report. 771 online panelists were surveyed on their social media and texting behaviors, and separated into two distinct categories: people under 35, and people over 35. The younger crowd is also quite keen on tweeting, texting, and checking Facebook after sex (36%), while driving (40%), while at work (64%), and when on vacation (65%).While the Retrevo blog post is short on survey methodology, the results are quite interesting, and even align somewhat with a previous study showing that we like to tweet from strange and inappropriate places, like in a car and from a toilet. The study also concluded that most people under 35 check Facebook and Twitter multiple times per day, with 27% exceeding 10 Facebook logins on a daily basis, and 39% of Twitterers checking tweets more than 10 times per day. Image from Steve Rhode on Flickr

U.S. Smartphone Audience Growth by Age Segment – September 26, 2011Posted in: Mobile, U.S. The U.S. smartphone audience reached 82.2 million people in the three-month period ending July 2011, up 54 percent from the previous year. Those age 25-34 accounted for the largest segment of the total smartphone audience at 22.3 million users (up 47% from the previous year), followed by those age 35-44 accounting for 17.5 million smartphone subscribers (up 36%). Although representing a small audience base, those in the 55-64 and 65+ age groups experienced the strongest growth in terms of percentage increase. Smartphone owners age 55-64 grew 86% to 6.5 million users in July 2011, while those age 65+ accounted for 4.4 million smartphone users, up 127% from the previous year. Analysis of teen smartphone usage showed that 5.6 million teens (those age 13-17) owned a smartphone in July 2011, up 53% from the previous year.

Column Five Media – How Local News Is Going Mobile: Could the iPad Be the New Sunday Press? - Infographic Design, Content Creation, Social Media Strategy Interactive: National carbon calculator - can you cut UK emissions? | Environment Turn autoplay off Edition: <span><a href=" Sign in Beta About us Today's paper Subscribe Custom Search National carbon calculator: Can you cut UK emissions? Play UK prime minister and set the policy on energy, transport and other sectors and measure the carbon emissions generated.• The tool shows the UK as it is today• Move the sliders and aim to reduce emissions by 80%• You must supply enough electricity to meet demand. Mairead O'Connor, Danny Chivers, Cai Ellis, Duncan Clark, Rosie Roche, Tom Grinsted theguardian.com, Hot topics © 2014 Guardian News and Media Limited or its affiliated companies. Send to a friend Your IP address will be logged Share Short link for this page: Contact us Close

MobiLens From web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. Your challenge is to translate mobile consumption and consumer behavior into your mobile business strategy. To help you understand key technology and user trends, comScore MobiLens provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes. MobiLens does this by connecting data on mobile consumer demographics and behavior with device capabilities. Understand how to best reach your audience on mobile, gain insight into their consumption habits and usage intensity. “ comScore has a heritage of commitment to the Canadian marketplace. Michael Becker, Managing Director of North America, Mobile Marketing Association “ Consumption of mobile media is dramatically accelerating in the Canadian market. Greg Banducci, Head of Mobile, Yahoo! To learn more about how comScore can help you compete and succeed in the digital world, contact us today.

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