Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy

Tweet more, and embrace the weekends. That’s according to Dan Zarrella, a social media researcher (with 33,000 followers himself). Zarrella works for HubSpot, mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Zarrella says the right Twitter strategy depends in part on what your goals are. It’s an inexact science, but at least it’s an attempt at science where so much social media strategy is driven by intuition. After collecting more than two years of data, Zarrella shared his findings Tuesday in a webinar called “The Science of Timing.” It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep. Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike, he says. Here are the slides from Zarrella’s webinar:

Impact d?Internet sur l??conomie fran?aise | D?couvrez une ?valuation chiffr?e de l'impact d'Internet sur l'?conomie fran?aise “Community management in the newsroom” - The Guardian’s Laura Oliver at Hack/Hackers London I’ve said on many occasions that I am genuinely baffled how so many news organisations seem to think that they can grow an active community on their website, without investing in any community management. At the Guardian we have several people in a role called “community co-ordinator” who fulfill this remit. One of them, Laura Oliver, spoke at the last London Hacks/Hackers meet-up. She talked about some of the lessons she and her colleagues on the news desk, James Walsh and Hannah Waldram, have learnt from doing community management around the Arab Spring, a topic on which the paper has been relentlessly live blogging. Laura described their role as a mix of “representing the reader in our editorial decisions about news on the web” and “looking at social media until my eyes go square”. Here are my notes on four of the key points that Laura made in her talk. Expect the unexpected Laura explained that your users will not use the website in the way that you do. Reward your loyal audience

Impact d'internet sur l'économie française Selon McKinsey : “la contribution d’Internet, qui pèse 60 milliards d’euros dans l’économie française, soit 3,2% du PIB en 2009, contribue plus que d’autres secteurs de l’économie tels que les transports, l’énergie, l’agriculture, la finance ou encore le commerce” : Au delà de cette contribution directe, Internet est responsable d’un quart de la croissance française entre 2004 et 2009. Maintenant, il semble que la polémique fasse rage autour du financement par Google de cette étude. Sans doute. En attendant, il semble - a minima - qu'il y ait des tendances qui se dégagent de ce rapport. Faites vous votre idée. En synthèse : Internet en France a ou aurait : Internet en France pourrait : contribuer au quart de la croissance française des trois prochaines annéescréer 450.000 emplois à l’horizon 2015 représenter 5,5% du PIB (129 milliards d’euros) en 2015 contre 3,2% aujourd'hui. Le rapport : Internet_impact_rapport_mcKinseycompany Les chiffres clés : Internet_impact_chiffres_cles

Huxley Vs. Orwell: Infinite Distraction Or Government Oppression? Posted on August 24, 2010 in Images The Huxley vs Orwell comic is originally from Recombinant Records: Amusing Ourselves to Death, adapted from Amusing Ourselves to Death: Public Discourse in the Age of Show Business by Neil Postman. When I read this comic, I am reminded of one of my favorite quotes from Brave New World: “It’s curious,” he went on after a little pause, “to read what people in the time of Our Ford used to write about scientific progress. And: There was something called liberalism.

The 2010 U.S. Digital Year in Review Download Whitepaper comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year. How did the rebounding economy influence retail e-commerce, what group-buying and flash sales sites found success in 2010? MediaWatch: Thomson Reuters Bloggers Attack Business Insider Posted by Tom Foremski - September 26, 2011 (A photo from a Business Insider story.) This was interesting: Felix Salmon, the Thomson Reuters journalist blogger recently used his blog "Felix Salmon- A slice of lime in the soda" to attack Business Insider, the news site based in New York City and founded by Henry Blodget, a former Wall Street analyst (now barred). Mr Salmon didn't attack Business Insider personally but allowed Ryan McCarthy, a colleague to write this post: Business Insider, over-aggregation, and the mad grab for traffic. The article was in response to news that Business Insider had raised about $7 million. The 60 strong Business Insider reports that it has more than 12 million pageviews a month, a very strong showing. Mr McCarthy writes that some of this pageview count is built on the work of others and that some Business Insider stories are mostly rewrites of other news stories. He acknowledges that Business Insider also has good original reporting. I can answer that one.

L’usage d’Internet et des TIC selon l’âge (étude) 4 jan 2011 par Julien POUGET Nous nous étions fait l’écho en 2009 d’une passionnante étude de l’institut Pew sur l’usage d’internet et des TIC par les différences générations (voir ici et là) A ma grande joie, l’institut vient de publier une version actualisée de l’étude. Les principales conclusions de l’étude sont les suivantes : 1. Utilisation des réseaux sociaux (83% de taux d’utilisation pour les Y)Vidéo en ligne (80%)Utilisation de messageries instantanées (66%)Utilisation de petites annonces en ligne (64%)Écoute de musique en ligne (65%)Jeux vidéo (50%)Lecture de blogs (43%) 2. Visiter des sites gouvernementauxObtenir de l’information de nature financière 3. EmailUtilisation des moteurs de rechercheRecherche d’information sur la santéRecherche d’information sur l’actualitéAchat de produitRéservation ou achat de voyages en ligneBanque en ligneInformation religieusesNotation de produits, de services ou de personnesDonations en ligneTéléchargement de podcast Articles similaires:

Launch of Newspaper Extinction Timeline for every country in the world - Trends in the Living Networks Back in August I predicted that newspapers in their current form will be irrelevant in Australia in 2022. That received significant international attention including from The Australian, The Guardian, Editor & Publisher (which called me the ‘Wizard of Aussie’) and many others. Part of the point I wanted to make was that this date is different for every country. As such I have created a Newspaper Extinction Timeline that maps out the wide diversity in how quickly we can expect newspapers to remain significant around the world. The Australian has again covered this in a story title Deadline for newspapers as digital publications rise. Click on image to download full framework The second page of the framework explains both the global and national drivers leading to the wide disparity in how quickly newspapers will move on, and provides some notes to the framework. [UPDATE:] Here are some of the many reactions to the Newspaper Extinction Timeline with a few comments. Below are the factors:

TNS Digital Life | Internet Statistics & Social Media Usage | Online Behavior & Trends ITC Anima Black Try this font now! Simply choose the font, colors and size. Then enter your text and click the 'Change Sample Text' button. Your text will appear below. Try this font now! View available characters! Déclin massif de la contribution sur Facebook et autres statistiques passionnantes.