Burberry turns to Snapchat before runway to debut London Fashion Week show The first look at Burberry’s latest collection won’t be seen on the runway. Instead, the fashions will be previewed on Snapchat in what the designer is calling “the first ever" Snapchat fashion show. The luxury brand famous for its trench coats will give fans an inside look at its newest styles on its Snapchat account Saturday. The next day, Snapchat plans to feature clips from Burberry’s London Fashion Week runway show in the app’s “Stories” section. It’s a big play for Burberry to get the young adults and teenagers who dominate Snapchat to interact more with the brand. Snapchat has had a big digital presence during this week’s New York Fashion Week. The National Football League, Univision and Live Nation have also struck agreements with Snapchat to help promote their events. Burberry’s announcement included a rare statement from Snapchat Chief Executive Evan Spiegel, whose style preference is usually fashionable kicks, black jeans and a V-neck shirt.
Fashion Innovations in 3D Printing Iris van Herpen & Daniel Widrig's 2010 collaboration with .MGX by Materialise TICKETS SOLD OUT!View the event on Livestream. As part of the Computational Fashion program series, Eyebeam presents an exciting event featuring designers and producers using cutting edge 3D printing techniques to push the boundaries of fashion. From the runway to the DIY hackerspace, 3D printing and rapid prototyping have become an increasingly popular and accessible way to produce objects that are both highly complex and easily replicable. Join us as our featured presenters discuss and demo their work, highlighting unique collaborations taking place in NYC between fashion designers, technologists, and manufacturers. PresentersJoris Debo, Creative Director (.MGX by Materialise)Duann Scott, Designer Evangelist (Shapeways)Bradley Rothenberg, architect and Gabi Asfour, designer (threeASFOUR)Alexandra Samuel, Dan Selden, and Ross Leonardy (Crowd Control) Presentations followed by reception
Fashion and technology merge to improve consumer experience | euronews, hi-tech With the Internet revolutionising the way we shop, customers are increasingly avoiding dressing rooms, opting instead for the comfort of online shopping that usually offers liberal return policies. In a bid to entice customers back, some shops have been testing various amenities including so-called intelligent dressing rooms that allow users to “try on” different items without having to actually change clothes. Going one step further, the recent Fashion Tech in Tel Aviv aimed at bringing together the worlds of fashion and technology to see how the two can work together. Yael Kochman is the organiser of the event: “With technology you can change the way that people consume fashion, whether it’s online or in store, in real life, you can also do an omni-channel experience and combine the online and the offline together, and those startups really take it to the next level,” she said. But the true answer to customers’ desires could lie with with 3D printers.
Apple Has Teamed up With Hermès for Apple Watch Collab — The Fashion Law After poaching a number of fashion industry insiders, Apple is teaming up with one of the most iconic brands of all: Hermès. Today at its "Hey Siri" event in San Francisco, the tech giant announced a partnership with the Paris-based brand, known for its $10k+ Birkin bags, to create a special Apple Watch collection called Apple Watch Hermès. Per Mac Rumors, “the new collection will feature three brand new bands and watch faces. The three leather bands come in three different styles: a leather double loop that wraps around the wrist twice, a buckle and a simple and more classic-looking watch band. The three watch faces reflect Hermès’s branding.”
How technology has changed student life Going back to my family dinner, and chatting about university life, it didn't take too long for the phrase "you kids have it so much easier these days" to feature. But, to be completely fair on my mother, she has a valid point. While we still have all the same educational benefits as those of the previous generation, we have so many more as well. We still have libraries available to us, but we also have countless virtual libraries that exist on the Internet, with services such as Emerald Insight. Studying used to be a process of sitting in these libraries with as many books from your reading list as you could get your hands on. Student faculty interaction is another area that has benefited from technology, for both parties. It’s amazing to actually look back, compare, and take on board the advancements that have been made and the benefits we are reaping as a result. Student discounts have always been a perk of attending university. Some institutions are encouraging this digital focus.
Burberry Becomes First Fashion Brand to Launch Apple Music Channel | News & Analysis LONDON, United Kingdom — UK luxury-goods maker Burberry Group Plc introduced a channel on Apple Inc.’s music service in the latest example of the fashion and technology industries coming together. The channel will showcase Burberry’s collaborations with emerging and iconic British talent including Lilla Vargen and Alison Moyet, and feature performances, songs and films alongside regular playlists, the London-based company said Tuesday in a statement. The partnership with Apple is the latest in a series of initiatives by the trenchcoat maker to widen its influence and reinforce its image as a purveyor of cool. Subscribers to Apple Music will be able to follow Burberry and gain access to musical updates and behind-the-scenes stories. Fans will also be able to comment or share the content via messages, Facebook, Twitter and email, Burberry said. The connection between Apple and Burberry is the latest example of fashion and technology colliding.
Fashion meets the future as garments go hi-tech Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Apple launched its smart watch in September, allowing users to call and message friends with a click on the device Ralph Lauren's biometric shirt tracks your body's data before sending it to your smartphone Google Glass is often credited as the trailblazer of wearable tech, and the product has since been adopted by designer Diane von Furstenberg Jawbone Up tracks weight and fitness through its wristband and smartphone app, helping to integrate health management into your daily routine Fitbit has proved to be one of the most popular wearable creations, helping to fuse the gap between fashion and technology. Futuristic fashion "We have become better online than in stores.
Wearable devices: where fashion and technology collide With the launch of Samsung's Galaxy Gear and Google's Glass this year, wearable technology has reached a turning point. These devices may not look like fashion items, but they are simply the starting point for the wearable technology revolution which is set to sweep both the technology and fashion industries. O2 recently unveiled a series of designer handbags that double as phones as part of a project that illustrates the possibilities of gadget recycling. While these pieces are a light-hearted take on the category of wearable technology, they illustrate how the whole notion of wearable technology is growing. "The key to good product design is having a need for something, not creating something because you can," said designer Sean Miles, who created the bags. "We’re moving closer to a point where we want 24/7 access to whatever bit of technology or data we need to get access to, and the most obvious way to do that is to integrate it into an accessory or a piece of clothing.
Future Of Fashion: Technology On The Catwalk By Tom Cheshire, Technology Correspondent One thing never goes out of fashion: talking about wearable technology at London Fashion Week. The jamboree shows up twice a year and technology is always at the forefront - whether it's Burberry live streaming their shows, or exotic LED dresses. Problem is that wearable technology has never been very wearable, nor very technological. Is this year any different? Well, perhaps we’re seeing wearable technology disappear, finally. Lauren Bowker is the founder of The Unseen, a label that uses advanced materials to visualise 'unseen' things like digital data. A dress designed by CuteCircuit using tech-centric threads The piece itself is closer to a sculpture than anything else, and very subtle. Video: Apple Enters Wearable Tech Market "We're not necessarily interested in implementing wires and lights and going down the wearable computing route. Video: Wearable Tech Data Worries Video: Wearable Tech: Hit Or Miss?