Trait theory In psychology , trait theory is an approach to the study of human personality . Trait theorists are primarily interested in the measurement of traits , which can be defined as habitual patterns of behavior, thought, and emotion. [ 1 ] According to this perspective, traits are relatively stable over time, differ across individuals (e.g. some people are outgoing whereas others are shy), and influence behavior. Gordon Allport was an early pioneer in the study of traits, which he sometimes referred to as dispositions. In his approach, central traits are basic to an individual's personality, whereas secondary traits are more peripheral. Common traits are those recognized within a culture and may vary between cultures. Cardinal traits are those by which an individual may be strongly recognized. There is a nearly unlimited number of potential traits that could be used to describe personality. [ edit ] The Two taxonomies Both approaches extensively use self-report questionnaires.
Jung type's tests (20 pcs.) [Archive] - Typology Central Your Gray-Wheelwright-Winer Type Indicator ( test 4 letter type is: Use the following table to understand your raw scores on the Gray-Wheelwright-Winer Type Indicator Test E/I score......E = 2....I = 8 S/N score....S = 5....N = 15 T/F score.....T = 16...F = 4 J/P score.....J = 16...P = 4 Main Characteristics INTJs are the most self-confident of all types, having "self-power" awareness. Found in about 1 percent of the general population, the INTJs live in an introspective reality, focusing on possibilities, using thinking in the form of empirical logic, and preferring that events and people serve some positive use. To INTJs authority based on position, rank, title, or publication has absolutely no force. INTJs do, however, tend to conform to rules if they are useful, not because they believe in them, or because they make sense, but because of their unique view of reality. Career Home Midlife Mates
About Us | Mindvalley 16 Personality Factors The Sixteen Personality Factor Questionnaire (or 16PF),[1] is a multiple-choice personality questionnaire which was developed over several decades of research by Raymond B. Cattell, Maurice Tatsuoka and Herbert Eber. Beginning in the 1940s, Cattell used the new techniques of factor analysis (based on the correlation coefficient) in an attempt to try to discover and measure the source traits of human personality (Cattell, 1946)(Nevid, 2009).[2][3] The questionnaire measures the 16 primary traits, and the Big Five secondary traits,[4][5] which have become popularized by other authors in recent years. The test is an integral part of Cattell's comprehensive theory of individual differences. Outline of Test[edit] The 16PF Fifth Edition contains 185 multiple-choice items which are written at a fifth-grade reading level. When I find myself in a boring situation, I usually "tune out" and daydream about other things. Raymond Cattell's 16 Personality Factors[edit] Factor Analytic Strategy[edit]
The 10 Scales of the MMPI-2 10 Scales of the MMPI The MMPI has 10 clinical scales that are used to indicate different psychological conditions. Despite the names given to each scale, they are not a pure measure since many conditions have overlapping symptoms. Because of this, most psychologists simply refer to each scale by number. Scale 1 – Hypochondriasis: This scale was designed to asses a neurotic concern over bodily functioning. Scale 2 – Depression: This scale was originally designed to identify depression, characterized by poor morale, lack of hope in the future, and a general dissatisfaction with one's own life situation. Scale 3 – Hysteria: The third scale was originally designed to identify those who display hysteria in stressful situations. Scale 4 - Psychopathic Deviate: Originally developed to identify psychopathic patients, this scale measures social deviation, lack of acceptance of authority, and amorality.
Personality type Clinically effective personality typologies[edit] Effective personality typologies reveal and increase knowledge and understanding of individuals, as opposed to diminishing knowledge and understanding as occurs in the case of stereotyping. Effective typologies also allow for increased ability to predict clinically relevant information about people and to develop effective treatment strategies.[2] There is an extensive literature on the topic of classifying the various types of human temperament and an equally extensive literature on personality traits or domains. These classification systems attempt to describe normal temperament and personality and emphasize the predominant features of different temperament and personality types; they are largely the province of the discipline of psychology. Personality disorders, on the other hand, reflect the work of psychiatry, a medical specialty, and are disease-oriented. Types vs. traits[edit] Type theories[edit] Carl Jung[edit] See also[edit]
Type A and Type B personality theory Type A and Type B personality theory describes two contrasting personality types that could either raise or lower, respectively, one's chances of developing coronary heart disease. There is considerable controversy about the role of these personality types in coronary heart disease and the role of tobacco industry funding of early research in this area. History[edit] Type A personality behavior was first described as a potential risk factor for heart disease in the 1950s by cardiologists Meyer Friedman and Ray Rosenman. The types[edit] Type A[edit] The theory describes a Type A individual as ambitious, rigidly organized, highly status-conscious, sensitive, truthful, impatient, always try to help others, take on more than they can handle, want other people to get to the point, proactive, and obsessed with time management. Type B[edit] The theory describes "Type B" individuals as a contrast to those with Type A personalities. Criticism[edit] Funding by Big Tobacco[edit] Other issues[edit]
How to Create Marketing Personas Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits, including fun names, to help develop content and marketing. Personas guide a firm’s marketing and content decisions. It’s useful to develop at least three different personas with unique traits. 12 point marketing persona checklist Developing personas for your various market segments requires an understanding of your customer base. What are their demographics? Where does your product fit into this scale and how does this influence buyers? 3 types of data to add to your marketing personas To help you build your marketing personas, use the following to broaden your perspective and ground them in reality. Existing data. Once you finished developing your marketing personas, share them with people in your organization to determine if they’re on track in terms of your product and related marketing. Happy marketing, Heidi Cohen Here are some related columns:
Minnesota Multiphasic Personality Inventory The Minnesota Multiphasic Personality Inventory (MMPI) is the most widely used and researched standardized psychometric test of adult personality and psychopathology.[1] Psychologists and other mental health professionals use various versions of the MMPI to develop treatment plans; assist with differential diagnosis; help answer legal questions (forensic psychology); screen job candidates during the personnel selection process; or as part of a therapeutic assessment procedure.[2] The original MMPI, first published by the University of Minnesota Press in 1943, was replaced by an updated version, the MMPI-2, in 1989. A version for adolescents, the MMPI-A, was published in 1992. An alternative version of the test, the MMPI-2 Restructured Form (MMPI-2-RF), published in 2008, retains some aspects of the traditional MMPI assessment strategy, but adopts a different theoretical approach to personality test development. History[edit] The original authors of the MMPI were Starke R. MMPI[edit]
Persona (user experience) In marketing and user-centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. A user persona is a representation of the goals and behavior of a hypothesized group of users. According to Pruitt and Adlin (2006),[6] the use of personas offers several benefits in product development (cf.
Psychological Testing: Minnesota Multiphasic Personality Inventory - Psychological Testing and Assessment, Neuropsychology and Intelligence Quotient Testing Wikipedia Updated: Nov 10th 2010 The Minnesota Multiphasic Personality Inventory (MMPI) is one of the most frequently used personality tests in mental health. The test is used by trained professionals to assist in identifying personality structure and psychopathology. History and development The original authors of the MMPI were Starke R. The original MMPI was developed in 1939 (Groth Marnat, Handbook of Psychological Assessment, 2009) using an empirical keying approach, which means that the clinical scales were derived by selecting items that were endorsed by patients known to have been diagnosed with certain pathologies.[2][3][4][5][6] The difference between this approach and other test development strategies used around that time was that it was atheoretical (not based on any particular theory) and thus the initial test was not aligned with the prevailing psychodynamic theories of that time. Current scale composition Clinical scales Validity scales Content scales PSY-5 scales Notes
Content marketing personas: an introduction Using personas in (online) marketing is not new. Among others conversion optimization practitioners, user experience designers, web developers and usability experts have been using personas for ages. By defining personas we put ourselves in the shoes of a “typical” target person and define processes by empathizing with them in a very detailed way so we can ‘convert’ them, directly or indirectly. Working with buyer personas until further notice remains very important and is done in content marketing and several integrated marketing, customer experience optimization, conversion optimization and touchpoint-related exercises. As we move towards a further personalization of marketing interactions, including increasing needs for personalized information and getting the right ‘content’ at the right time across the right channels and touches, it might seem that working with personas is ‘old school’. Personality and psychology models Let’s start with some that are deeply rooted in psychology.
Psychological typologies Psychological typologies are classifications used by psychologists to describe the distinctions between people. The problem of finding the essential basis for the classification of psychological types—that is, the basis determining a broader spectrum of derivative characteristics—is crucial in differential psychology. Historical background[edit] The logic of development of classification hypotheses in psychology[edit] The entire history of human studies from the system-classification position reveals itself as arena of struggle of two opposite methodological directions, the goals of which were: 1) to "catch" the central organizing link, some kind of the motor of all design, and to distribute people by the qualitative specificity of these central links; «The typological approach consists in the global perception of the person with the following reduction of variety of individual forms to a small number of the groups uniting around the representative type» (Meily, 1960).[1] Cosmologies[edit]