Twitter awareness/engagement ratio: a pillory or a pedestal for I was riffing with Mike Baldwin yesterday about how social media is impacting upon the dynamics of the relationship between awareness and engagement. Mike has said he will blog about this topic at some point, and I look forward to reading it. Our conversation reminded me of a post by David Bradley on SciScoop last November shortly after the launch of Twitter lists wherein David divided the number of lists leading science tweeters were featured in by their follower count in order to derive a ‘Twitter respect ratio for science’. I thought it would be fun to do something similar for pharma. Firstly, the caveats. As the numerical fumbling below ably demonstrates, I am not a statistician. I am describing the product of dividing pharma’s Twitter list citations by its follower count as an awareness / engagement ratio, which I have expressed a percentage. This observation merits a little unpacking. Hence AZHelps currently appears to be particularly good at creating awareness of its activity.
Top Ten Drug Companies in Social Media What is the "social share of voice" among pharmaceutical companies online? While some drug companies have been reluctant to embrace social media for fear of running afoul of FDA regulations that govern the advertising and promotion of prescription drugs, others are embracing social networks to help brand and position their companies in a positive light with consumers and practitioners. Here are the TOP TEN Pharma companies that are presently useing social media to reach out to larger audiences. 1- Pfizer Pfizer, maker of the well-known drugs of Viagra and Celebrex, is exploring social media by teaming up with Private Access to create a social networking site. that will bring together patients and clinical trial researchers. 2- Johnson & Johnson Johnson & Johnson has established a digital footprint in social media. Marc Monseaubuilt around a simple question that serves as its premise - 'Everyone else is talking about our company, so why can't we?' 3- Novartis 4- Boehringer Ingelheim 6- Bayer
Common Sense: Perspective on the FDA Social Media Hearing The FDA has completed a two-day Part 15 Public Hearing titled “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools”. A total of 76 presentations were heard by a packed room and large webcast audience. This phase of the public hearing will continue until February 28, 2010, which is the last day to submit public testimony. The current thinking is that guidelines could emerge as early as Summer, 2010, although no formal commitment to a timeline has been given. The tenor of the presentations was quite clear. So, out of 76 presentations, here’s a “cut through the clutter”. Part I #1 – If you correct information online, are you responsible for the full conversation? #2 – What is the Most Effective Way to Share Safety Information? #3 – Current paid search ads suffer from lack of clarity and lack of conversion – data shows that when you understand upfront what is being advertised, click conversion is higher. Part II How the World Has Changed All the best, Bob
CML Earth Social Media Today | Media and Political Marketing- There Is No A presumption common to much of the political news coming out the U.S. these days is that voters have rejected party politics to be "independents," and that these voters represent a vast "middle" from which candidates must draw. Good luck with that. I'd argue that these voters have instead migrated to various extremes, and that the only thing they may share in common is an unredeemable distrust and impatience with government. To characterize the political expectations of these extremists as a "middle" of anything other than chaos is a fantasy invention and easy excuse for cable talk show hosts; I think there's something far deeper going on, and it involves the changing way people (voters or consumers) relate to institutions, whether government or business: We seem to be far more interested in what they do wrong than what they do right, and our doubts on their capacity for the latter are matched only by our suspicions of the former. Link to original post
HealthEClips - Discover and Share Interesting Health Clips, News, Discussions and Debates Public Hearing on Promotion of FDA-Regulated Medical Products Us National Transportation Safety Board Conference Center 429 L’Enfant Plaza, SW., Washington DC, 20594 The Food and Drug Administration (FDA) will hold a public hearing to provide an opportunity for broad public participation and comment on promotion of FDA-regulated medical products (including prescription drugs for humans and animals, prescription biologics, and medical devices) using the Internet and social media tools. FDA is seeking participation in the public hearing and written comments from all interested parties, including, but not limited to, consumers, patients, caregivers, health care professionals, patient groups, Internet vendors, advertising agencies, and the regulated industry. This meeting and written comments are intended to help guide FDA in making policy decisions on the promotion of human and animal prescription drugs and biologics and medical devices using the Internet and social media tools. Hearing Date: November 12 and 13, 2009 Time: 8:00 a.m. to 5:00 p.m. each day
Smarter Healthcare: How Social Media is Revolutionizing Your Doctor Visits The Smarter Cities series is supported by IBM. Read more about building a smarter planet on the IBM A Smarter Planet Blog . I haven't been to the doctor in almost 2 years. It's not that I haven't been sick during the past couple of years, but rather that finding a new doctor (I moved about 18 months ago) and finding the time needed for a doctor visit (including filling out insurance forms, answering medical history questions, and making the appointment) is difficult for a busy person. But in the future, social media and the web might help to make doctor visits more pain-free. Web-based and social media tools are making it easier to get health information, find doctors, make appointments, keep records, and get support. Finding Health Information One of the most obvious ways that the web and social media are making our lives healthier, is in the proliferation of health information. Locating Good Doctors Choosing a doctor to visit every time you are ill is an important decision. Receive Care