HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS]

Creare un'applicazione Facebook per le nostre fan page Les critères d’un contenu facebookable Crédit: Flickr/CC/dkalo Il y a les titres «Google friendly». Maintenant, il y a les contenus «facebookables». Encore un mot anglais que j’aurais pu ajouter au jargon des journalistes en ligne. Selon le dictionnaire urbain, cet adjectif signifie que le contenu vaut la peine d’être publié sur Facebook et peut générer de l’intérêt auprès des 500 millions de membres et quelques du réseau social. Alors que le réseau social de Mark Zuckerberg vient de lancer une page intitulée Journalists on Facebook, de la même façon que Twitter répertorie les meilleures pratiques journalistiques, il faut croire qu’il y a une audience, sur Facebook, intéressée par la consommation d’informations. «Qui vous dit d’aller voir cet article?» Sauf que, d’après les expériences menées ici et là, les contenus d’informations ne vont pas tous de pair avec Facebook. Critère numéro 1 : Le contenu doit être visible dans le newsfeed de Facebook Le edge rank repose sur trois éléments: 1. Les contenus les plus partagés?

HOW TO: Optimize Your Content for Social Discovery David Sasson is the chief operating officer of Outbrain, a content recommendation platform that is based in New York. You can follow him on Twitter at @davidsasson. Since the rise of search over the past decade, few obsessions have run deeper in the world of online publishing than search engine optimization (SEO). In an attempt to grow their audience and gain exposure for their content, publishers have increasingly focused on keeping Google’s crawlers well fed with tasty morsels of meta data, keyword repetitions, internal linking and more. Probably never. Luckily, this mentality is beginning to change as the sources of traffic into publisher content diversify. This development is great for publishers. These changes aren’t totally surprising. This changing landscape, however, means that publishers need to refocus on the larger question of content discovery: How do you create content that will find its way to people who are in browse mode? 1. 2. 3. Use your page’s real estate wisely. 4.

When Are Facebook Users Most Active? [STUDY] We know that users are spending increasing amounts of time online on social networks like Facebook, but when exactly are users the most active? Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands. For the study, Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and "likes" were not included in the study. Here are some of the big takeaways: The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. Morning Posts Are More Effective Although most posts and comments appear around 3:00 p.m. Vitrue's data indicates that morning brand posts are 39.7% more effective in terms of user engagement than those published in the afternoon. This makes sense if you think about how meetings and breaks are scheduled.

Homepage 5 Must-Know Metrics for Effective Facebook Wall Posts Contrary to the old adage, timing is not everything when it comes to Facebook wall posts. Important? Yes. Tricky? Certainly. But not everything. Let’s take a look at what Buddy Media found that’s relevant to your Facebook engagement initiatives. Report summary The released research paper, “Strategies For Effective Facebook Wall Posts: A Statistical Review,” cites three primary success metrics. Comment Rate: number of comments as a percentage of fan base“Like” Rate: number of “likes” as a percentage of fan baseEngagement Rate: a combination of the above factoring in fan base size Brands are likely to have other measures of success, but the metrics on this list are readily measured and, if not end-goals on their own, indicators of how well wall comments are moving them towards those other objectives. The research was compiled by analyzing all Facebook Wall posts from the Buddy Media Platform by more than 200 client brands during the period from January 30 through February 12, 2011. 1. 3. 5.

Twitter Considering Facebook-Style Pages for Brands [REPORT] Marketing sur Facebook : le bon moment pour publier Facebook, Twitter et les autres réseaux sociaux ont changé l’approche du marketing moderne. Toute personne travaillant dans le monde des médias sociaux se doit d’être actif sur Facebook. Mais de nombreuses questions demeurent encore. La dernière fois, nous vous avons montré comment inviter tous ses amis en 2 clics. Grâce à la publication d’un carnet blanc le mois dernier, Vitrue nous fournit un début de réponse pour comprendre le mode de fonctionnement de Facebook. L’agence a étudié, pendant plus de 3 ans (Août 2007 – Octobre 2010), 1.7 millions de publications et prés de 7.7 millions de commentaires auprès de 1500 marques. Quand faut-il publier ? Premièrement, intéressons nous au jour de la semaine. Le weekend semble être la période la moins propice pour attirer l’attention de la communauté. A quelle heure ? Si l’on veut s’intéresser de plus près à l’optimisation, il ne faut pas oublier les heures des publications. Et les minutes dans tout ça ? Allons encore plus loin.

5 Useful Facebook Trend and Search Services As the world's largest social network, Facebook is a fascinating place to find out what's hot, what's news, and discover the latest meme. Despite recent improvements, Facebook's in-site search doesn't necessarily offer the best way to see such data. However, there are various services that provide a dedicated way to either search Facebook's 500 million-strong data stream (at least what's made public), or see what's "trending" on the site in a way that's similar to Twitter. While we can't overlook the fact that search engines like Google and Bing have begun offering "social search," we think the five services listed below offer a more useful way to find out what people are saying about a particular topic, or even find out what's being "Liked" in your social circle. 1. Kurrently Kurrently is a dedicated search engine for both Twitter and Facebook, but you can narrow down the options to see results from one service or the other. 2. 3. 4. 5. BONUS: Like Button

The 5 Most Viral Facebook Campaigns Before Facebook came along, viral marketing seemed like more of an abstract ideal than an achievable form of promotion. If anything, the social network has raised the bar: Now the proverbial Holy Grail is getting people to voluntarily circulate your message in their status updates. Note the use of the word voluntarily. Alas, we have yet to see a viral status update meme involving a for-profit brand succeed the way some non-profits have gotten their message across. Some preach that successful viral marketing requires you to think outside of the proverbial box, so with that in mind we’re going revisit the messages that spread the most on Facebook to see what band managers might extract from these success stories. No one knows for sure whether this campaign originated from Facebook’s own female communications staff. This campaign less than a week before the November 2010 election spread to 316,857 users within the first couple of days. Which messages do you think were the most viral?

Internet Giants Take France to Court Over Personal Data Policy More than 20 Internet companies, including Google, Facebook and eBay, will file a complaint with France's State Council against a decree that obliges them to keep their users' personal data for a year. The French Association of Internet Community Services (ASIC), the body representing these companies, will formally file the appeal. In the past couple of years, French authorities have had a somewhat ambiguous view on user privacy. On the other hand, the aforementioned decree, published in March, obliges ecommerce, video and email sites to keep their customers' private data for a year, including their full names, phone numbers, postal addresses and passwords. The French police, the fraud office, customs, tax or social security authorities can demand to view the data. While every user must be concerned with how big corporations use their private data, the same goes for governments, many of which have historically abused their citizens' privacy, often under the premise of greater good.