Fast fashion is “drowning” the world. We need a Fashion Revolution! “Nothing to wear?” Well here’s something to think about: Every piece of clothing we buy has had an impact on our planet before we even bring it home. That’s before you step out of the door, walk down the street, and spot that attractive item you see hanging in the window. A shop at “International Jeans Wholesale City” in Xintang, the “denim capital of the world" in Guangdong province, China. First, there’s water consumption. 2 billion pairs of jeans are produced every year, and a typical pair takes 7,000 litres of water to produce. Secondly, there’s the dyeing process of which 1.7 million tonnes of various chemicals are used; not to mention the hazardous chemicals like PFCs that leave a permanent impact on our environment. PFCs (per- and poly-fluorinated chemicals), which are often found in outdoor clothing to make materials stain resistant and waterproof, are incredibly resistant to breakdown. And what about the clothing that doesn’t make it to market? So how did we get this way?
Fashion Industry Problems In 2016 It’s been a huge year for the fashion industry. Filled with designer shakeups (Lanvin! Gucci! Balenciaga!), the demise of Lucky, and, lots of bizarre drama involving none other than Dov Charney, the headlines gave us plenty to talk about over the past 12 months. These subjects aren’t really made for the small talk that occurs at a fancy store opening or second row at the Alexander Wang show. Begin Slideshow
HOW HAS SOCIAL MEDIA CHANGED THE WORLD? | Amsource Technology Whether you’re an avid user, you’re for it or against it, there is no denying the many ways that social media and networking have impacted our lives over the last 10 years. In this blog we will explore just some of countless ways in which social media and networking has changed the world. AWARENESS The rise of social media and networking has made it faster and easier to access information around the world, and by having smaller, bite-sized chunks of information makes it easier for people to digest and communicate to one another. Whether through a simple tweet, post on Instagram or a status update on Facebook, we can instantly be made aware of aware of different issues around the world than we ever were before. An example of when social media has been a great tool in raising awareness was in the summer of 2014. The campaign played a huge role in helping the association raise $115 million. Today, if you can’t reach someone on the phone, you can leave a voice mail or send a text.
The Future Of How We Shop [infographic] Technology has changed the way we shop, buy, and sell. It has revolutionized the marketing landscape, forever altered the way businesses connect with consumers, and had far reaching impacts on the retail marketplace. As mobile technologies proliferate, consumers gain unprecedented access to novel resources that enhance the shopping experience. In fact, 21% of all consumers today use their smartphones while inside retail outlets to help them shop. And amongst smartphone owners, 79% use their devices to shop at least once a month. From social media customer service to mobile wallets and online reviews, the benefits of being a digitally connected consumer are clear. As businesses rush to tap into this emerging market, online shopping platforms are becoming more seamless and efficient than ever.
Fast fashion and social media have made fashion into entertainment, so clothing companies now need to act like media companies — Quartz When this race became a referendum on what it means to be an American, Hillary Clinton thought she had victory in her sights. But voters had a different idea than the wily veteran of over four decades of American political life. In far greater numbers than expected, voters rejected her in favor of Donald Trump, an erratic tycoon whose mean-spirited campaign attracted unprecedented criticism for a major-party nominee. In the end, Clinton’s fraught history—symbolized by the baroque investigations into her private e-mail server—overcame whatever advantages her centrist agenda, critiques of Trump’s outrages, and well-funded, professionally run campaign could give her. Soon after Pennsylvania’s 20 votes in the electoral college were called for Trump by the Associated Press early Wednesday (Nov. 9), it was clear the path for a Clinton victory had disappeared. It does not seem likely he can deliver on those promises, but voters appear all too used to politicians who don’t keep their promises.
How social media is transforming the fashion industry Image copyright Brooklyn Beckham/Burberry When Brooklyn Beckham revealed on his Instagram feed that he would be photographing Burberry's latest fragrance ad campaign, the outrage was palpable. Commentators rushed to criticise the fashion house's choice of the 16-year-old son of David and Victoria Beckham for the shoot, instead of an established industry professional. "Insulting to every artist out there"; "completely disrespectful to the artist community"; and "so tired of these celebrities buying their kids into everything" were some of the printable reactions. But Burberry boss Christopher Bailey suggested it might have been Brooklyn's 5.9 million Instagram followers, rather than his parents, that got him the gig. "Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work," he said. Image copyright Brooklyn Beckham / Burberry Model behaviour The influence of social media has also rapidly changed how models are chosen.
A Breakdown of Social Media Platforms and Their Uses - Futurpreneur Canada Futurpreneur Canada Blog Social networks come in all shapes and sizes, and knowing what network is best for what, and for who can be overwhelming for new business owners. Jumping on the bandwagon of every social network “just because” isn’t going to garner the success you are looking for, so taking the time to get to know each network will prevent you from biting off more than you can chew. Here is a breakdown of each of the major social networks, their primary uses and some best practices to help make your life a little easier when building your businesses social presence. Facebook Facebook is the market leader when it comes to social media platforms, with over 1.65 billion monthly active users, and a 15% increase of growth year over year, Facebook makes it easy for you to create a personal profile and connect and share with your family and friends online. Primary Uses for Business: When should you post? Cons: Twitter LinkedIn Primary Uses: Instagram Pinterest Snapchat When should you post?
The Bangladesh factory collapse one year later Thursday marks the one-year anniversary of one of the worst industrial accidents in the international apparel industry. On April 24, 2013, the eight-story Rana Plaza building, outside of Bangladesh's capital Dhaka, collapsed during work hours. More than 1,100 people, most of them employees of several garment and apparel factories housed in the building, were killed. The horrific scenes following the disaster brought new attention to Bangladesh's economically essential garment industry, which supplies clothing for many western retailers, as well as its long record of deadly accidents coupled with low wages and unsafe working conditions. Under pressure to avoid future tragedies, many of the companies that purchase apparel from Bangladeshi factories formed organizations to improve safety and working conditions at those factories. But what, if anything, has changed in the aftermath of Rana Plaza? "It's a much more transparent world than it used to be," she said. © 2014 CBS Interactive Inc..
Shift in Power: the Blogger and Vlogger Influence on the World of Fashion | Huffington Post Zoella, Sprinkle of Glitter, Inthefrow, That Pommie Girl; these are all names that are currently having an impact on the world of fashion, and with hundreds of thousands (sometimes millions) of adoring fans it’s no wonder PR companies and brands have switched on to promoting their products through them. However, because of this, there has been a real shift in power when it comes to bloggers and vloggers and they are now celebrities in their own right with real influence over what people buy. Zoella (Zoe Sugg) is the strongest example of this. This shift in power, from the usual advertising platforms to those talking into a camera lens, is a trend dominating the fashion industry currently. When Company magazine enlisted the online star for a cover photo, the magazine enjoyed an 87% increase in web traffic once Zoella announced it to her followers. Lydia Elise Millen is a good example of one of the many bloggers who works closely with fashion brands.
Mass Market Retailer Definition Mass customization is the process of delivering wide-market goods and services that are modified to satisfy a specific customer need. Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. Mass customization products may also be referred to as made to order or built to order. BREAKING DOWN 'Mass Customization' Mass customization allows a customer to customize certain features of a product while keeping costs closer to that of mass-produced products. Mass Customization Offerings Most products created based on the mass production model start with a base package that customers can add to, subtract from or alter to suit their needs or tastes. Examples of Mass Customization Product Lines Certain furniture companies offer mass customization by offering multiple options for various components or features. B.
Top Social Network Demographics 2017 An article from Published March 21, 2017 "Where's your audience at?" This is one of the key questions you need to answer to maximize your social media marketing efforts - there's little point going all-in on Snapchat if the people you're trying to reach are over on Instagram. To help with this, the team at Tracx have created this new infographic which provides an overview of some of the key audience stats for all the major social platforms. Who Are the Fast Fashion Leaders And Why Does It Matter? Recently Sourcing Journal quoted John Thornbeck, chairman of Chainge Capital, that Fast Fashion is the rapid translation of design trends into multi-channel volume. Fast Fashion may be the most important disrupter in the retail industry today. He also said that disruptive innovations, or product or services, that transform an existing market by introducing simplicity, convenience, accessibility and affordability, have the most positive impact on a company. Zara, Inditex’s leading brand, has been a groundbreaker in bringing new fashions, new designs, and new ideas quickly to its stores. Zara has managed to make clothes that are not only affordable, but also on top of the latest trends. The idea of moving merchandise quickly from the designer’s table to the retail sales floor has influenced the entire global retail industry and attracted competition. The benefits are huge. New entries in Fast Fashion will challenge the industry again.
From Venice to the Maldives, the tourist attractions facing extinction revealed Earlier this week, it was revealed that England's famous White Cliffs Of Dover are now eroding at their fastest ever rate – and man-made changes to the coastline may be to blame. Research published this week shows the cliffs are retreating by up to 12 inches (32 cm) each year, a huge increase from the 0.8 inches (2 cm) a year the cliffs were losing up until a few hundred years ago. The coastline is not alone though - climate change, deforestation, tourism and industry are having a devastating effect on many of the tourism wonders of the world. The famous White Cliffs Of Dover are now eroding at their fastest ever rate – and man-made changes to the coastline may be to blame For example, just last month an environmental reporter wrote an obituary for the Great Barrier Reef that went viral, after it was revealed that 93 per cent of the largest living thing on Earth has been affected by bleaching, which can kill coral. Some scientists were outraged by the prematurity of the announcement.