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Influence Networks by OWNI

CaddE-Réputation Les réseaux sociaux séduisent aussi les mairies - ouest-france.fr | Du bon usage des réseaux | Scoop.it StoryPlaying The Online Collaboration Authority, Web Conferencing, Live Presentation Tools: Kolabora. With Breaking News, Forums, Reviews And Expert Advice Infographic: Digital Marketing Budget Trends for 2012 Below are statistics 6S Marketing uncovered during research to determine what percentage of marketing budgets organizations are currently allocating towards digital marketing, and what we can expect to see digital marketing budgets to look like in 2012. We’ve also created an infographic to illustrate these, and a digital marketing calculator to help businesses determine what they should be allocating to digital marketing in 2012. What are Companies Currently Budgeting? SEO and social media marketing currently make up 70% of online marketing budgets. A Focus Towards Online It makes sense that organizations are starting to reshift their marketing budgets to the online world based on what today’s consumers are spending their time doing online. 35% of today’s consumers spend 180 minutes or more (3 hours) online per day. Digital Marketing Budget Infographic The infographic below illustrates these and other 2012 Digital Marketing Budget Trends. Social Media Mobile Marketing

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Tiki'mee : prenez en main votre e-reputation et offrez-vous une identité numérique web, mail et mobile remarkable Imprimer la sonde «lunettes vérité» du MIT Boffin et pols • Le registre High performance access to file storage A student at MIT’s Media Lab is developing a browser plug-in that can check the accuracy of information posted online, and may use it to monitor political speeches for untruths. For his master’s thesis, Dan Schultz – who was recently named a 2011 Knight-Mozilla Fellow – came up with the idea for “truth goggles” while talking to a fact checker at Truthsquad, who was explaining that the principle problem with fact checking was getting people access to the skinny. “Even fact checkers aren’t perfect - who watches the fact checker, after all – and the problem will continue if people stop looking for the truth,” Schultz explained to The Register. The prototype browser software, which uses APIs from Politifact, will be submitted as part of his master’s thesis in May, and will initially concentrate on the printed word, which is a lot easier for computers to parse. Schultz, however, may soon be able to scale up the original code and begin human testing.

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