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Facebook Launches New Metric: "People Talking About"

Facebook Launches New Metric: "People Talking About"
Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About." That statistic, which users will see on Pages below the total number of "Likes," will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy. People Talking About (that might not be the final name for the metric; at press time, Facebook wasn't sure) will measure user-initiated activity related to a Page, including posting to a Page's Wall, "liking," commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, "liking" or sharing a deal or checking in at your Place. The other metrics, which are designed for administrators of brand and media Pages, include "Likes," "Friends of Fans" and "Weekly Total Reach."

Which Countries Use Social Networks The Most? [Study] Experian Hitwise has released some new numbers about social network use around the world. It found that Brazil and Singapore are the top two countries for overall social networking use. But Facebook is not the network on which Brazilians are spending their time. The study also measured the length of the average user's Facebook session and found that Brazilians spent comparatively little time on Facebook. While Singapore users spend nearly nearly 39 minutes per Facebook session on average, Brazilian users spend less than half that, just over 18 minutes. Where are the Brazilians if not on Facebook? The Hitwise study measured market share of social networking sites versus total Internet usage as its metric of overall social Web use: Market share for social networks and forums: Brazil -- 18.9%Singapore -- 16.4%U.S. -- 15.4%India -- 14.0%New Zealand -- 13.9%France -- 15.1%Australia -- 13.1%U.K. -- 12.2%

What is Unbounce? Designed with Conversion in Mind Unbounce empowers marketers to act independently from technical teams, improving their efficiency and their ability to generate sales. Produce high-converting landing pages without dealing with I.T. bottlenecks. Take a moment to WATCH THE VIDEO BELOW showing how easily and quickly you can use our templates to create your own fully branded landing page. The Drag 'n' Drop WYSIWYG Page Builder Makes Creation a Snap Even if you know how to code a web page with HTML, you'll love how much faster it is with our landing page builder. Drag & Drop Fast page design With our drag and drop interface, it's never been simpler to customize your landing pages. Form Builder Build your own form The form designer allows you to create a form with no technical knowledge or HTML. Rounded boxes and buttons? Social Widgets Add Twitter, Facebook and Google+ social sharing widgets to your pages in a multitude of layouts. Video Need a YouTube (or other) video on your page? File Download

Facebook taps Microsoft Bing for Page content translation Facebook has launched a new translation tool that lets you translate posts and comments directly inline on Facebook Pages. The service, which is powered by Microsoft's Bing Translator, means Facebook users can read Page content regardless of the language it is written in. If a comment posted on a Page is in a language that is different than the one your Facebook account is set to, a Translate button may show up just below it (beside the existing Like button). The Translate button currently only appears to users with their language set to Korean, Japanese, Russian, Taiwanese, and Chinese. When you click on the Translate button on a public Page post, a Bing translation appears in a popout window. What makes this feature more interesting is that you can also submit your own translation. Page administrators first need to activate the translation service before it is made available to their users.

PR-Squared – Social Media Marketing and Public Relations How Facebook Will Fix Its Like Button Problem You can't deny the success of Facebook's Like button. Its popularity quickly skyrocketed; it took less than a month for the button to appear on more than 100,000 websites. Now it is a standard method for endorsing something on the social web. But that's exactly the problem — the Like button is an endorsement. If you run across an interesting article and share it, it's seen as an implicit endorsement. The company did some internal research and found that users, especially younger ones, were afraid to "Like" because of the implied endorsement. Facebook's bet is that more people will click a button that says they've "Listened" to a song or "Watched" a video, rather than simply liking it. Called Gestures, these actions are the next step in integrating Facebook with every part of the web. It's Facebook's partners that will take this capability and turn it into applications that populate Facebook and their websites with these Gestures, though.

The power of social media The Rev. Randall Day is a believer in the power of social media. His revelation came on Christmas 2009. He needed to get word out to his church's 400-member congregation about the upcoming service at St. Marks-in-the-Valley Episcopal Church in Los Olivos. Fliers went out. The easiest and cheapest item to produce got his congregation's attention. "It's just a tool," said Day, 56, about Facebook. Religious leaders across Santa Barbara County have put social media to use in fostering community in their congregation, spreading faith, and updating their membership. Social media have the attention of churches. At seminaries and conferences, he hears about ways the church can put social media to use. "It's not so much don't-do-this and don't-do-that," Day said. The responsibly of the clergy is to communicate with parishioners, Day said. In the past, it might have happened in his office or by phone, but times have changed. Many other churches are also putting social media to use. Day, of St.

(1) What are the best productivity tools for entrepreneurs Facebook tracks users even after logging out | TECHNOLOGY News Published: 4:23PM Monday September 26, 2011 Source: Fairfax Source: ONE News An Australian technologist has caused a global stir after discovering Facebook tracks the websites its users visit even when they are logged out of the social networking site. Separately, Facebook's new Timeline feature, launched last week, has been inadvertently accessed by users early, revealing a feature that allows people to see who removed them from their friends' lists. Facebook's changes - which turn profiles into a chronological scrapbook of the user's life - are designed to let its 800 million members share what they are reading, listening to or watching in real-time. But they have been met with alarm by some who fear over-sharing. Of course, Facebook's bottom line improves the more users decide to share. Are you upset by the changes? Whenever you visit a web page that contains a Facebook button or widget, Cubrilovic says, your browser is still sending details of your movements back to Facebook. 1. 2. 3.

How do You Use LinkedIn? [INFOGRAPHIC] LinkedIn is the poor second cousin of the social networking fraternity with its glamorous siblings Facebook and Twitter hogging the limelight. Facebook wins the popularity contest with nearly 8 times more friends than LinkedIn and Twitter just keeps getting mentions in the newspaper’s society pages. If LinkedIn had a personality, you would maybe say that it was quiet, professional and quite private. How you use social media is dependent on what you are trying to achieve (goals) and who you want to meet (target audience) and if you want to make serious professional contacts for B2B then LinkedIn is the place to hang out. LinkedIn is the Cocktail Party LinkedIn with more than 100 million members and an average income of more than $100,000, is the social networkings equivalent of the cocktail party while Facebook is the backyard barbecue. If you want to network with serious decision makers then LinkedIn provides the appropriate channel. 1. 2. 3. 4. So How do other Executives use LinkedIn?

Facebook Bolsters Page Insights, Unveils New Ad Unit Christopher Heine | October 2, 2011 | 2 Comments inShare143 Social giant's analytics dashboard becomes more robust. With Advertising Week beginning in a matter of hours, Facebook today is unveiling an overhaul of its Page Insights product as well as a new ad unit called "Premium Ad Product." Among a slew of new Facebook Insights metrics sure to interest brand managers, "People Talking About This" is perhaps the most intriguing. What's more, it will publicly appear on all brand pages, just underneath the "Likes" count. He expects brands to keep an eye on each other with the engagement metric, perhaps even competitively. Baser and his colleague Ami Vora, Facebook product marketing manager, last week briefed ClickZ News about updates to the Page Insights product. In addition to "People Talking About This" metric, here is a sample of what is now available with Page Insights: Vora explained that the new numbers should help brands optimize their Facebook messaging strategy.

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