46 New Digital Media Resources You May Have Missed
It's ok, we get it, you do your best to keep up with all of Mashable's tools and resources. But with more than 40 stories to keep you busy this week, it's possible you may have missed one or two. Never fear, we're back with all our tools and resources published in the last week or so. Read on for stories about the stats behind Quora's buzz, how to optimize your content for social discovery, a guide to YouTube video editor, and how mobile payments are redefining ecommerce. Looking for even more social media resources? Editors' Picks Top 5 Innovative Ways PR Pros Are Using Social MediaYou use Twitter and Facebook. Social Media HOW TO: Get the Most Out of Facebook and Twitter PromotionsStudies still show that consumers follow brands for the deals.
Top 10 Facebook Apps for Building Custom Pages & Tabs | Social Media Examiner - (Navigazione anonima)
Are you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs? In this article I’ll reveal a number of applications that make it very easy to add functionality to your Facebook page. Custom Tabs: What You Need to Know You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. Tim Ferriss gives away a free chapter of his book to those who become fans. A brand may also be using a Facebook custom tab in many different ways, as Social Media Examiner covered in the post 8 Powerful Ways to Use Facebook Landing Tabs. But how do you create these custom tabs? First, what are iFrames? iFrames are very powerful because anything you can create on a website, you can bring into your Facebook page, providing a unique and rich experience for your community. How to Use iFrames To use iFrames on Facebook pages, you have two different choices. Many of the third-party apps will “host” your content for you.
Using Tools & APIs To Track Your Social Media Strategy
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm going to walk through a bunch of different ways of tracking your social media strategy. We'll start with the basic/easy stuff and move up to more complicated things (Google Docs! 3rd Party Tools There are a million and one social media monitoring/tracking/reporting tools. PostRank PostRank is a neat service that tracks your pages (either through inputting manual pages or via an RSS feed) and gives you engagmenet metrics for your content. There is a free plan or a paid plan that is only $15 / month so it's very easy to get started with PostRank. Topsy Ok, Topsy is cool - we're getting close to analysing our competitors. Sharedcount
How to Make a Custom Facebook Page with an Iframe Application: Updated Instructions
Posted on 6 September, 2011 By Kim Woodbridge Last Winter I wrote a popular article on creating a custom Facebook page tab with iframes. Since Facebook seems to enjoy changing the interface and settings as soon as we get accustomed to them, they have slightly changed the page for creating a new Facebook application and there are some different fields to fill out. Here I will provide updated instructions. Updated Instructions Make a html, php or other type of web page and upload it to your web server. In the Basic Info section fill out the field called App Namespace. photo credit: gregcutler Keep Reading: Did you enjoy this article? Trackbacks/Pingbacks
Newspapers and Social Media: Still Not Really Getting It: Tech News and Analysis «
Updated: Many traditional media entities have embraced social-media services like Twitter and Facebook and blogs — at least to some extent — as tools for reporting and journalism, using them to publish and curate news reports. But newspapers in particular seem to have a hard time accepting the “social” part of these tools, at least when it comes to letting their journalists engage with readers as human beings. A case in point is the new social-media policy introduced at a major newspaper in Canada, which tells its staff not to express personal opinions — even on their personal accounts or pages — and not to engage with readers in the comments. The policy, which I received from a source close to The Toronto Star (the full version is embedded below), has a number of sensible things to say about using social media, including the fact that these tools “can be valuable sources for story ideas and contacts for journalists, and as a means of connecting directly with the communities we cover.”
Like Button: Facebook cambia le regole!
Ormai quasi un anno fa, dibattevamo sul fatto se fosse meglio il Like Button o lo Share Button. In seguito è stata implementata la funzionalità di poter aggiungere un commento direttamente dal pulsante Mi piace e condividere la pagina in bacheca. Era ormai evidente che il pulsante Condividi fosse pronto per andare in pensione. Oggi ne abbiamo avuto la conferma. Stamattina stavo guardando la mia Home di Facebook e mi sono accorto di un piccolo ma essenziale cambiamento. Invece di mostrare la solita notifica di una riga, era comparso un vero e proprio post con tanto di immagine e testo di anteprima, come se avessi condiviso il link o aggiunto un commento! Una novità di tutto rispetto, visto che prima compariva l’anteprima in Home solamente quando due o più amici mostravano apprezzamento per una pagina web! Per questo motivo, diventa sempre più importante che i siti web ottimizzino le proprie pagine per lo Sharing ed il Liking su Facebook. Staremo a vedere.
How to Optimize Your Brand's Facebook Page For Search Engines
So your company has mastered search engine optimization (SEO) for the brand's main Website and established a killer social media strategy, both of which are driving hordes of traffic and new business. Way to go. Both are critical to your company's success online, but have you connected these two very important dots? If you're like most major companies, your brand's Facebook page doesn't even appear in the first 20 search results for your company's name on Google, even if your Website does. This is a huge missed opportunity. Fortunately, optimizing one's Facebook page for search is pretty simple, and doesn't require some of the under-the-hood tinkering that standard Website SEO does. Snag That Vanity URL Facebook offers brands the opportunity to set up a custom URL (or "username"), which can not only make advertising and word-of-mouth marketing easier ("Check us out at Facebook.com/companyname."), but also plays a crucial role in SEO. Pay Attention to Your Company's Name Link to It
Aggiungere “Mi piace” (Like button) di Facebook sul proprio sito
8 Ways to Improve Your Live Event With Social Media
Clay McDaniel is the principal and co-founder of social media marketing agency Spring Creek Group. Find him via @springcreekgrp on Twitter. Do you remember life before Evite, Facebook Events, and Eventbrite? Whether you just want to generate a bit of buzz or instead have specific goals to increase ticket sales and attract top speakers and attendees, social media can make the planning process smoother by leveraging digital word-of-mouth. 1. The months and weeks before your event is a critical promotional period. Once you’ve created these pre-event social links, populate them with lots of content. 2. Make sure that everyone who follows or likes your event on Twitter and Facebook is rewarded for their interest. 3. Don’t forget to use a social registration service like EventBrite, which not only makes registration easier and more streamlined, but allows attendees to share their event activity with friends. 4. 5. 6. 7. Your event doesn’t have to end the day it’s over. 8.
