Thing 4: Digital Storytelling
Our next topic is Digital Storytelling. In the past this topic was combined with Presentation Tools, since the two topics are so intertwined. After all, giving an effective presentation is really all about good storytelling.
The Narrative Paradigm
Introduction Narrative paradigm is a concept in communication theory and was developed by Walter Fisher. The concept is adopted from the oldest form of communication – story telling. He stated that all meaningful communication is in the form of storytelling. Peoples past experiences influence our need for communication and also base our behaviour.
Are you monomythic? Joseph Campbell and the hero’s journey
When you tell someone a story, do you plan it out beforehand so that it’ll sound good? Do you carefully plot what you’ll say, in a specific order? Or does the story find a way of telling itself, the plot coming from within you – from an inherent understanding of story structure? This is what American mythologist, anthropologist, writer and professor Joseph Campbell (1904–1987) was interested in. Inspired as a child by Native American culture and artefacts, he spent his life comparing myths and religions from around the world in an attempt to understand humanity and its fascination with stories.
Come funziona il linguaggio metaforico nello storytelling per richiamare risposte emozionali
Uno dei principali obiettivi dello storytelling aziendale è quello di comunicare attraverso racconti, un universo narrativo di valori, sentimenti e comportamenti di un brand o prodotto per condividerlo con un pubblico target. Questa attività è frutto di una strategia che deve tenere conto di canali e linguaggi che sappiano creare distintività mnemonica e memorabilità agli occhi del consumatore. Nonostante i diversi codici narrativi che lo storytelling aziendale può adottare, l’uso delle metafore resta quello che più influisce sugli stati della mente e del cervello. In pubblicità, infatti, figure retoriche come queste sono utilizzate per semplificare i concetti e talvolta condizionarli. Ma in che modo la metafora, propria di un qualsiasi storytelling aziendale, è in grado di influire sul nostro cervello e generare un effetto persuasivo? LEGGI ANCHE: La narrazione è un habitat dove abitiamo, viviamo, competiamo: Storytelling for dummies di Andrea Fontana
5 Simple Tips for Telling Better Anecdotal Stories
Stories are the lifeblood of community. They are how we humans have evolved to share our values, contextualize our place in the cosmos, and connect on a deeper level with other human beings. An anecdote is nothing more than a simple story. The kind that every single human being on Earth tells on a daily basis. When we share a memory from our childhood, tell our friends about something that happened at work, recall an important lesson learned–these are all instances of anecdotal storytelling.
Susan Sontag on Storytelling, What It Means to Be a Moral Human Being, and Her Advice to Writers
Susan Sontag (January 16, 1933–December 28, 2004) spent a lifetime contemplating the role of writing in both the inner world of the writer and outer universe of readers, which we call culture — from her prolific essays and talks on the task of literature to her devastatingly beautiful letter to Borges to her decades of reflections on writing recorded in her diaries. But nowhere did she address the singular purpose of storytelling and the social responsibility of the writer with more piercing precision than in one of her last public appearances — a tremendous lecture on South African Nobel laureate Nadine Gordimer titled “At the Same Time: The Novelist and Moral Reasoning,” which Sontag delivered shortly before her death in 2004. The speech is included in and lends its title to the endlessly enriching posthumous anthology At the Same Time: Essays and Speeches (public library), which also gave us Sontag on beauty vs. interestingness, courage and resistance, and literature and freedom.
Let’s ditch the dangerous idea that life is a story ...
‘Each of us constructs and lives a “narrative”,’ wrote the British neurologist Oliver Sacks, ‘this narrative is us’. Likewise the American cognitive psychologist Jerome Bruner: ‘Self is a perpetually rewritten story.’ And: ‘In the end, we become the autobiographical narratives by which we “tell about” our lives.’ Or a fellow American psychologist, Dan P McAdams: ‘We are all storytellers, and we are the stories we tell.’ And here’s the American moral philosopher J David Velleman: ‘We invent ourselves… but we really are the characters we invent.’
How Impact Businesses Use Storytelling to Build Movements
An impact business or social enterprise is an entity that works to solve a social problem through humanitarian or economic intervention, and usually sustains itself by raising funds or by generating profit. It focuses on improving the status quo of specific disadvantaged sections of society by providing them sustainable livelihood opportunities, improving their access to basic facilities -- like education, health, energy -- or assisting with local crises. So what makes a dream like this work? More often than not, it's the burning desire of an organization's supporters to make a difference. Thus, social brands represent the human stories of fights, hopes, and triumphs. These stories form the pillars of the company's narrative.
Leadership, Connection and Power of Storytelling
If the job of a leader is to take people to a better place, they first need to take people’s imagination to that better place. One of the biggest mistakes leaders make when communicating about the future is to show future in form of data, numbers and charts. They are good to capture the mind of people, but people will only endeavor to go there when their hearts are engaged.
Will Self: Are humans evolving beyond the need to tell stories?
A few years ago I gave a lecture in Oxford that was reprinted in the Guardian under the heading: “The novel is dead (this time it’s for real)”. In it I argued that the novel was losing its cultural centrality due to the digitisation of print: we are entering a new era, one with a radically different form of knowledge technology, and while those of us who have what Marshal McLuhan termed “Gutenberg minds” may find it hard to comprehend – such was our sense of the solidity of the literary world – without the necessity for the physical book itself, there’s no clear requirement for the art forms it gave rise to. I never actually argued that the novel was dead, nor that narrative itself was imperilled, yet whenever I discuss these matters with bookish folk they all exclaim: “But we need stories – people will always need stories.” As if that were an end to the matter. And there is something vicious about all that book learning, especially when it had to be done by rote.
Anthropology as Theoretical Storytelling
[This essay is part of the Fall 2015 Savage Minds Writers’ Workshop series.] Anthropologists are storytellers. We tell stories: other’s stories, our own stories, stories about other’s stories. But when I think about anthropology and storytelling, I think also of something else, of anthropology as theoretical storytelling.
The Perils of Data Story Telling: The Virtues of Data Documentaries
Many times, my young children ask me to read them a story before sleeping. We have wide variety of children's books from which to choose. My children tend to go back to the same stories: those that capture their attention, spark their imagination, and have an appealing ending.
Story Dice - a creative storytelling tool from Dave Birss
As you can see above, you get five story dice (or nine dice, if you prefer), each with a random image on it. Your job is quite simply to turn these prompts into a story. I recommend you try to work with the order they appear on the screen but if you’re finding it tough, you can do some swapsies. You also don’t need to take the image literally.
