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The Future of Advertising will be Integrated

The Future of Advertising will be Integrated
This article originally appeared on TechCrunch. Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. Holy Shiitake! Despite its creation more than 15 years ago, banner ads have been surprisingly resilient despite their lack of efficacy. The fundamental problem with banner ads is a condition called “banner blindness” meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. I’m sure it probably resonants with how most of you read the web. So I’ve spent the last few years checking out companies that are trying to solve for this problem. One company that I previously wrote about trying to change this industry is, Solve Media, (I am not an investor) has created an interesting ad unit designed to drive up brand “engagement” and recall. You’ll see a clear problem here.

How a 3 Month Old Website Received 958,373 Visits from Google 254 Comments 6 minutes I receive a lot of emails from people who ask whether, with all of the competition online, it’s still possible to enter a niche right now and make money. I won’t deny that it’s getting much, much harder in the affiliate marketing space (how I make money) but persistence, determination and creativity can take you anywhere. Did you know that 20-25% of Google searches every single day are brand new? 1 in 4 search queries have never been typed in the history of the search engine – every single day. My Results I’m guessing the first thing you want to know is whether I’m just writing a sensational headline and have nothing of real value to share that you can apply to your own endeavours. Before I do that, here’s the screenshot you’re probably looking for: Sadly, I don’t see how I can prove the site was only 3 months old without revealing the domain. The exact keywords are going to be revealed in a short while, but first let me explain what it is that I’m doing.

Instant Traffic Shortcuts Attention: Struggling Internet Marketers… Forget Expensive PPC Costs ... Imagine Wall-To-Wall Traffic Floods Of Laser-Targeted, Hungry Visitors Coming To YOUR Site From FREE Google Traffic... "Learned More on SEO And TrafficJust Mindblowing!..." Jit Uppalwww.MustHaveInternetMarketingTips.com From: Richard Legg If you've spent any time trying to build an online business, there's probably one thing that you've struggled with more than anything else ... The lifeblood of any online business, the simple truth is ... But for most people starting out online, there is a huge shortage of both. Imagine for a second though ... What if you could put up a brand new website, have it up and running in 5 minutes and on the front page of Google in 24 hours or less... Sound impossible? The truth is, SEO companies and other "gurus" have made search engine optimization out to be much more difficult than it really is. "Richard's Site Beat Mine In The Search Engines On Launch Day!" Why am I saying that? Best Wishes,

6 Social Media Pain Points (and What to Do About Them) — Online Collaboration You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I’d explore some of the main ones I’ve identified and offer up some potential solutions. 1. Managing Your Profile and Reputation So many networks, so many different audiences and connections. Solution: Reduce the number of networks you use. 2. Are you feeling squeamish about what personal data is floating out there in the ether about you? Solution: Get smart and help educate others about privacy issues. 3. RSS feeds, Twitterstreams, news feeds… when will it end? Solution: My advice? 4. You’re human. Solution: So what do you do if you want to at least understand where things are going? 5. Our digital ephemera is everywhere, and we are generating data more rapidly than ever before. Solution: Find the handful of tools that help you monitor, manage, curate, archive and organize your data. 6. Yes, dealing with social media takes time.

Ins and Outs of Running a Highly Successful Social Media Campaign - Part 1 | Internet Marketing Advice Five guides to market anxiety News from globeandmail.com Five guides to market anxiety As financial markets gyrate, the echoes of 2008 are hard to ignore. 1. The TED (Treasury/Eurodollar) spread reflects the gap between U.S. government three-month Treasury bills and the three-month London Interbank offered rate (LIBOR) - the global benchmark for short-term lending rates among banks. The TED spread has more than doubled since the beginning of August, to more than 30 basis points, a 14-month high. 2. Some evidence of heightened stresses in Europe can be found in credit default swap (CDS) spreads. A spike in CDS spreads, when they involve governments and financial institutions, indicates there is growing risk of the kind of sovereign or bank default that could seriously disrupt the global financial system. 3. "This spread is an excellent leading economic indicator, and suggests that the [economic] outlook is deteriorating," he wrote in a note to clients this week. 4. 5. The Federal Reserve Bank of St.

Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers. So a few days later, I called him. Zynga has spent millions on customer acquisition and continues to do so. In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. Early in a startup you need to acquire your customers for free. So if you need to acquire customers for free early in a startup, how do you do that? For the consumer/free part of the web, there are some obvious things you will want to do: 2) Social hoooks – Your product/service must be social.

The Value of Email [Infographic] - ReadWriteCloud Last month we looked at why companies like Microsoft, Google and Facebook want your email. The post looked at a presentation by Jeff Hardy of SmarterTools, given at HostingCon 2011. Now the presentation is online and SmarterTools has come up with an infographic to summarize the relative size and value of email versus other communication modes. The gist is this: while Facebook, Twitter, and Google Plus all get tons of interest, email is quietly chugging away as the workhorse of the connected world. Email, even after discounting the volume that's spam, is used far more than Facebook and Twitter combined. How much more? Hardy says that companies shouldn't lose sight of the value of email. Hardy's presentation is now up on YouTube in four parts. The staying power of email makes me wonder whether anything ever will displace email.

29 Ways to Collect Email Addresses for Your Business Looking for ways to grow your list of newsletter subscribers? There are a ton of ways to get people to sign up for your weekly or monthly email marketing campaigns. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your newsletter sign up form in the main navigation bar of your website and/or blog. Bonus: Optimize your site for appropriate SEO keywords, and ensure your business is on appropriate online listings. Have any additional ideas? Need more ideas for your next email? Send your next email for free using VerticalResponse. Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance. © 2016, Janine Popick. About the Author Janine Popick is a contributing author for VerticalResponse.

McDonald’s Interactive Gaming Billboard 2K SharesTwitter42Facebook48Google+1Pin It Share4LinkedIn22StumbleUpon1.9K2K Flares× DDB Stockholm recently ran a cool interactive billboard for McDonald’s that allows people a game of pong with their smartphones using app-free geolocation technology. Users in the general area have the ability to log on to the website and control the billboard. Players who last for more than 30 seconds win McDonald’s coupons. This campaign is very similar to the other DDB digital billboard campaign they did for McDonalds. It’s refreshing to see marketing ideas that really “engage customers,” says Brian Osborne at Geek.com. Related

Understanding Facebook's New 'Insights' Analytics Facebook recently launched a new, enhanced version of Insights, its analytics package for Fan pages. The old version contained lots of information — demographics, the total number of Likes/Unlikes, number of average daily users, and total page and post impressions — but nothing that helped determine the effect of user activity on sales and marketing. According to a Facebook product guide PDF, the new Insights is designed to help page administrators: Understand the performance of the Page; Learn which content resonates with your audience;Optimize how page administrators publish to their audiences so that people will tell their friends about the Page. How to Access the New Insights Insights can be accessed by visiting the navigation menu in the left-hand column of your Page. Insights can be found in left-column menu. Once the link is clicked, a sub-menu appears containing the following three items: Fans, Reach and Talking About This. Insights Dashboard Total Likes. Friends of Fans. Date.

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