Social Media Content Curation

Get to terms with "Curation": Pro's and con's and 6 principles Is it the blessing bestowed on every marketing manager starving for content, or is it a fig leaf parading like thought leadership? Zoom back 4-5 years, and curation was something only art gallery owners did. Now it’s such a hot topic with B2B marketers that you need a guide to choose a curation tool. Content curation’s a funny thing, though. And here is a handful of reasons why curation’s a miserable art, and the arguments that oppose them. Con Curation: It’s a sorry attempt at looking like a thought leader by doing nothing more than collecting other people’s stories. Pro Curation: It demonstrates that you follow developments in your field, and understand which stories possess great significance. Con Curation: It’s filling an already hugely noisy marketplace by regurgitating content that was already out there in the wild. Pro Curation: Every point of view is unique, and smart commentary on the news can be even more clever (and useful) than the news itself. Pro Curation: Let’s admit it. 1.