10 Common Mistakes In Logo Design - Smashing Magazine

With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo. 1. Avoid websites that promote ridiculously cheap logo packages. A professional business should look professional. Here are the most common reasons why many logos look amateurish: The business owner wanted to save money by designing the logo quickly themselves.A friend or relative who claims to know a little about graphic design does it as a favor.The wrong people are commissioned. All of the above can result in disastrous outcomes. Here are the advantages of hiring an established and professional logo designer: 2. Focusing on current logo trends is like putting a sell-by date on a logo. 3. 4. 5. 6. 7. This is a very common mistake. 8. 9. 10.

83 Crazy/Beautiful Letterhead and Logo Designs Inspiration December 22, 2009 Whap! Like a flash of satori, your company letterhead should be a slap in the face of consciousness. The whole point is to grab your readers’ attention by the throat on first contact, then make them beg for more in the long run. Considering the chronic short-attention span of a generation raised on cable TV and the internet, this is saying a lot. I’ve gathered 83 of the most eye-popping letterhead designs so far to illustrate my meaning. Creating your own letterhead design? Author: Cadence Wu Cadence is You The Designer's senior blogger, and the most jack-of-all-trades of the staff.

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10 Tips for Designing Logos That Don’t Suck Please Note: This article was originally published in August, 2012. Occasionally we re-publish articles that we feel are still relevant, and interesting for our readers. 1. Use a Visual Double Entendre Some of my favorite logos in the world utilize a technique that I like to call a visual double entendre, which is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea. The WinePlace logo below is a perfect example. This logo takes on the shape of a thumbtack, which suggests “location” or “place,” but it also clearly looks like an upside down wine glass. In the past, I put together a post of fifty fantastically clever logos like the one below. 2. One of the most important considerations for logo design is the color palette. Sometimes you’re pegged to the colors of a brand, but other times you’ll have the freedom to explore. 3. Every few years or so, some new fads come along in logo design. 4. 5. 6. 7. 8. Don’t see it yet? 9.

11 trends that will define logo design in 2007 *click on thumbnails for larger images A look at some car companies logos design evolution The evolution of big companies logos is always interesting, and I found car companies logo designs to be among the most interesting to inspect. One of my favorite aspect of these is to see how logos are handled when two or more brands are merging (see Audi, Mercedes-Benz or Mitsubishi). Renault Audi Volkswagen Mercedes-Benz I also can’t resist to share this fabulous vintage ad. Ford Alfa Romeo Mitsubishi Confitte Publications Microsoft And comScore Partner To Measure Brand Marketing 07/31/2009 Wearables To Surpass 19 Million Units In 2014 How big the wearables market will be is a subject of debate. Some see enormous potential for intelligent accessories that do everything from tracking our vital signs to displaying apps, all while making a fashion statement. ... Double-Digit Pay Raise For Omnicom's Wren in 2013 The holding company's CEO John Wren earned $18.1 million in total compensation last year, up 22% from 2012. IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops The Interactive Advertising Bureau on Friday named Scott Cunningham vice president of technology and ad operations. MDC's Assembly Wins Timberland Media Duties The assignment came after a review. Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread Ad executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations. Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV